Career Research and Marketing: Developing a Career Action Plan and Self-Reflection

This report covers personal analysis, strengths and weaknesses, and a career action plan for marketing. Gain knowledge in digital marketing and artificial intelligence for success in the field.

CAREER RESEARCH,
MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Personal analysis..........................................................................................................................3
Carrier Action Plan......................................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1
APPENDIX
Curriculum Vitae
.........................................................................................................................................................2

INTRODUCTION
Carrier action plan and self reflection is the method of developing personal skills and
knowledge or experiences from feedbacks and from the past experiences (Crane, and et.al.,
2019). Development of skills is important for personal and professional life development and for
higher academics for learning new things and knowledge easily. This report will cover all the
things or feedbacks which is been developed from past assignments and experiences. This will
also include personal analysis of current skills, knowledge and experiences both academic and
from other areas of individual life. Furthermore, it will include development of career action plan
with short and long term actions required to prepare for an opportunity in the area researched and
the actions must be smart, Measurable, Achievable, Realistic, time- bound. Lastly it will also
include preparation of Curriculum Vitae and Linkedln profile with full experiences and
knowledge of personal details in it.
MAIN BODY
Personal analysis
From My personal analysis from the past assignment I get to know a lot of things which I
have developed and need improvements in My knowledge, skill, and experiences. I explained all
My graduation degree in marketing and My interest in choosing a carrier so I explained all the
things or skills or work which is required for studying marketing subjects. I learned that digital
technology in marketing is very important because without internet or social medias the
advertisement and marketing cannot be done and international companies cannot advertise its
products and provide online selling to the worldwide customers. Artificial intelligence plays a
key role in its success without which customers cannot be reaches and market information cannot
be gather easily (Evangelopoulos, and et.al. , 2020). I have to a learn all the online marketing,
strategic thinking for effectiveness in the work.
Skills and Strength which are best and which are lacking for My future operation
The skills which I developed and are My strength are My communication skill and
leadership skill which is required everywhere in the business. Communication helps me to

communicate My ideas and thoughts easily to others and it is My greatest strength because
without communication nothing can be achieved easily (Suratno, 2019). I am good at listening to
other thoughts and ideas and explaining My too so In My past performances the effectiveness of
My performances was high because every team member is listening to My thoughts and ideas
carefully and sharing their too. Strong Communication made My leadership strong because team
members were listening to my ideas and obeying My orders because of My good listening skill
and I am good at motivating others with My communication skill they both are My biggest
strength for My future effectiveness.
The weakness and skills which were lacking is My critical thinking skill and
interpersonal skills are weak due to which I cannot find the solutions to the problems easily and
facing problems in understanding the situations of problems due to low deep thinking skill. The
biggest problems that were coming in between is My weak interpersonal communication skill
which are lacking due to I am not socially active and this is important in the field of marketing.
Knowledge
From the past experiences I get to know that I need to increase My knowledge in digital
marketing By learning various E networking course for knowing how to work on social sites or
all types of Online marketing for efficiency in the work. Knowledge of E marketing in nowadays
in globalisation is important because increasing number of peoples and competitions in the
market has led to the emergent use of digital marketing and those who do not have any kind of
knowledge related to this field will have to suffer a lot (Hughes, C., 2018). Although My
knowledge in understanding cultural diversity people is excellent which is required in the field of
marketing due to cultural peoples and international market and understanding each business and
due to globalisation.
Experiences
I experienced a lot of things in My marketing graduation about the artificial intelligence,
technical jargons in social media, online marketing, various skills which are required for
marketing. I experienced marketing is a wider filed in which it has many functions interrelated to
each others like selling, production, distribution and finance etc. and all this functions need
different areas of knowledge and skills. From My personal experiences marketing experiences is
necessary so further future development of My in future (Vlasenko, 2018). I still have to

experience a lot of things like financing, marketing mix, distribution channels etc so that I get
perfection in all the fields of marketing for future carrier development.
Carrier Action Plan
Objective Reasons for
objectives
Activities required to
achieve objectives
Resources required to
achieve objectives
Time required to
achieve
objectives
Critical thinking
skill
The main reason to
this objective is to
involve more deep
thinking and more
innovative thinking
and more productive
solutions to the
problems. I have to
developed this skill so
that any problem that
arise in My success I
can solve it with My
own intelligence and
thinking skill to find
out the solutions
(Watz, S. and Ingstad,
K., 2022).
Brainstorming My first
step so that I can increase
My thinking power. I
started taking online
courses and learning
things related to brain
storming and applying it
in real life for checking
the accuracy of the work
done.
I used various games for
playing and increasing
My brain thinking skills
and I involved games
like which involves a lot
of deep thinking like
chess, abacus. Solving
many online query and
solving many real life
situations for further
improvements.
6 to 7 months
Interpersonal
skill
This are the skills
which I have to
develop to remain
more competitive in
the present world so
that I can know the
trending things and
taste of the customers
through social
networks for making
My marketing
profession more
strong.
I started interacting with
people at My college and
personal life interacting
with them more and more
and actively listening to
them for more personal
connection. Building trust
with them by encouraging
them in a discussion etc.
I used social medias like
instagram, facebook,
twitter, etc so that I can
communicate or interact
more people worldwide
for making connection
with them and learning
things from them about
the marketing terms.
4 to 5 months

Team working
skill
This are the main
skills on which all the
other skills are
depended like it is the
collection of all the
skills for working
with full efficiency in
the teams. I have to
develop this skills so
that I can work in
team more effectively
and efficiently with
full cooperation and
coordination in the
work.
This skill require more
working with teams and I
started giving more time
to them and encouraging
them with good leadership
and effective
communications for
motivating and
encouraging team
members.
I used various online
courses and practicing it
in practical life.
5 to 6 months
Knowledge of
Digital
marketing or
Artificial
intelligence
My main objective is
to gain the knowledge
of all the filed of
marketing by using
digital networks and
online marketing.
Online marketing
nowadays plays a key
role in the present
global world like
using various online
platforms and
knowledge of how it
works (Hernandez,
and et.al., 2022).
I used various online
marketing platforms and
reading most of the books
related to digital
marketing. I started using
artificial intelligence in
My real life for getting the
full knowledge of this
field (Changwong, 2018).
I used various books,
articles for learning
digital marketing.
Taking various classes of
artificial intelligence.
Experience in
other fields of
marketing
Marketing has
various functions and
to get professional in
the field of marketing
I have to gain the
experience of each
functions or
I started reading My
books related to marketing
and checking different
company’s marketing
methods and tools. I
started learning one by
one the steps requires to
I have taken online
courses and taking help
from My teachers to
teach me about the
whole marketing
concept. I read books of
cost marketing,
8 to 10 months

departments of
marketing so that My
future work will be
done full efficiency
and without any
mistakes (Saura, J.R.,
2021).
achieve the marketing
objectives efficiently from
production to
consumption.
production marketing
and other field for more
experience and
knowledge.
CONCLUSION
From the above report it has been concluded that the analysis are done from the past
performance and graduation done by an individual. Personal analysis helps an individual to
investigate its personal skills, knowledge and experiences in which they have all the strength and
weaknesses for the future performances. Further, it also has been concluded that marketing is a
wide filed requires more skills, knowledge and expertise in every filed for proper learning by an
individual and due to globalisation use of digital marketing playing a key role in marketing and
gaining knowledge of digital marketing is a need to every individual learning marketing. It also
concluded that Carrier development plans helps an individual to develop all the skills, knowledge
and experiences which are required for his/her higher academics and professional life and helps
in improving the Curriculum vitae or linkedln profile for better future opportunity in the
profession of marketing.

REFERENCES
Books and journals
Crane, and et.al., 2019. How resilience is strengthened by exposure to stressors: The systematic
self-reflection model of resilience strengthening. Anxiety, Stress, & Coping, 32(1), pp.1-17.
Evangelopoulos, and et.al. , 2020. PM2. 5 and NO2 exposure errors using proxy measures,
including derived personal exposure from outdoor sources: A systematic review and meta-
analysis. Environment international, 137, p.105500.
Suratno, J., Tonra, W.S. and Ardiana, 2019, December. The effect of guided discovery learning
on students’ mathematical communication skill. In AIP Conference Proceedings (Vol. 2194,
No. 1, p. 020119). AIP Publishing LLC.
Hughes, C., 2018. The role of HRD in using diversity intelligence to enhance leadership skill
development and talent management strategy. Advances in Developing Human
Resources, 20(3), pp.259-262.
Vlasenko, L.V., Ryazantseva, M.V. and Ivanova, I.A., 2018. The future of work:" soft skill" for
new generation. Modern Journal of Language Teaching Methods, 8(11), pp.680-688.
Watz, S. and Ingstad, K., 2022. Keeping calm on a busy day—an interpersonal skill home care
patients desire in health workers: hermeneutical phenomenological method. BMC
nursing, 21(1), pp.1-10.
Hernandez, and et.al., 2022. Expanding the Oregon Motor Carrier Safety Action Plan: Best
Return on Investment (No. FHWA-OR-RD-22-12). Oregon. Dept. of Transportation.
Research Section.
Saura, J.R., 2021. Using data sciences in digital marketing: Framework, methods, and
performance metrics. Journal of Innovation & Knowledge, 6(2), pp.92-102.
Changwong, K., Sukkamart, A. and Sisan, B., 2018. Critical thinking skill development:
Analysis of a new learning management model for Thai high schools. Journal of International
Studies, 11(2).
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APPENDIX
Curriculum Vitae
NAME: Robert william
ADDRESS: 67, High street, London, United Kingdom
CONTACT DETAILS
EMAIL: [e-mail]
PROFESSIONAL SUMMARY
I am very encouraged and motivated young professional and wanted to l;earn new things in my
life with more opportunities.
EDUCATION
MBA in marketing – University of London 2021
Data analysis course - University of London 8 months in 2020
Two-year degree course - University of London 2019-2021
CORE QUALIFIACTION
Excellent communication and leadership skill
Experience of MIS
WORK EXPERIENCE
Assistant manager in marketing team- AMAZON
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