Career Research Report

This career research report explores the possibilities in the field of marketing, focusing on the role of a marketing manager. It discusses the skills, knowledge, and experience required for the job, as well as the general trends impacting the profession. The report includes primary and secondary research, evaluating the career path in the context of the retail industry.

Career research report

Table of Contents
INTRODUCTION...........................................................................................................................3
Secondary research......................................................................................................................3
General trends that have impact on the chosen profession.........................................................3
Skills / knowledge & experience required..................................................................................4
KNOWLEDGE AREA AND EXPERIENCE:................................................................................4
Primary research..........................................................................................................................7
Evaluation...................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9
APPENDICES...............................................................................................................................10
APPENDIX 1.................................................................................................................................10
APPENDIX 2.................................................................................................................................11
APPENDIX 3.................................................................................................................................12

INTRODUCTION
Career view point is one of the crucial aspects that is part of life of every individual to
determine the future possibilities of career with related to possible opportunities arsing because
of knowledge, experience and occupation, in this situation a person may be able to complete the
future step of education that is required for future opportunities that can lead towards growth and
development (CK and CM, 2019). Presently I am pursuing the post graduation degree in the field
of marketing. As a fresher in the corporate environment I am willing to explore future job
opportunities by application of both primary & secondary form of information for the purpose of
evaluating in the business context.
Secondary research
It is a type of research report that has to be considered to collect the data that is already
existing or is available and can be used for the purpose of selection of a specific industry and the
field pf marketing so that there can be further achievement of higher growth in my personal and
professional career. In the present research report there is collection of information so that there
can be further enhancement of sales by working for the post of a marketing manager (de Langhe,
2016).
General trends that have impact on the chosen profession
Presently with the changing external environment there is increasing opportunities in the
marketing field as the retail industry is growing very fast. I believe that I posses the required
skills that are very crucial to perform the job roles of a marketing manager and this is the main
reason I have selected the decision of working for the post of a marketing manager in the retail
segment.
Fast changing customer expectation: The external environment has lead to the customer
expectations caging very fast because their purchasing expectations are very difficult to analyse
or predict in the coming time period. They are also facing issues related to the way it has become
more complex to identify the requirements of customers.
Higher customization needs: The growth in digital media sources has lead to increasing
requirement of higher personalisation on part of customers. It is basically a trend that is part of
each sector and not just the retail segment. With the personalized data driven marketing

techniques it has become more crucial for the marketing managers to evaluate the customer
predictions and then focus on the customisation requirements.
Skills / knowledge & experience required
In order to perform the required roles & responsibilities of the post of a marketing
manager there is need of some of the specific skills that is going to shape the future marketing
activities of the organisation. Some of such skills are mentioned below:
Public speaking: It is a skill that is required to be present in every marketing manager.
The main roles of this skill that it provides a high level of confidence to speak in large mass of
people with higher impactful attitude and influencing way of speaking (De Vos and Cambré,
2017).
Analytical thinking: Marketing is a identified function where there is requirement of
detailed research as there has to be forecasting of future customer needs based on such collected
information from the detailed research (Setor and Joseph, 2020). Marketers must posses strong
analytical thinking skills so that they are bale to reach logical conclusions based on frequent
analysis of customer fa, calculation of retail process and building up of customer demographics.
Researching skills: Marketeer posses the major respbilit6y to collect there is detailed
information that is part of the target market of customers (Hirschi, , 2018). In this there has to be
analysis of the overall trends and the changing technology according to customer expectation,
requirement, needs and opinion. For the purpose of making a prediction that is near to correct
marketing managers have to collect and make proper research of the information from the target
market of customers.
Communication skills: marketeer have to lay both direct and indirect channels of
communication with the customer (Ruf, 2020). So, in case of with formal and informal
communication channels there is requirement to make effective communication so that they are
ready to provide the marketer with the required information that has to be further analysed to
reach to specific conclusions.

KNOWLEDGE AREA AND EXPERIENCE:
Financing: It is a crucial aspects that is part of every job role that has to be compulsorily
present for all the marketing managers. In this there has to be cost calculation so that all the
resources are properly utilised and in the most effective manner.
Information technology: In this there is requirement that all the marketing manager have
to be technologically upgraded so that they are able to work according to employer expectations
and the customers needs (Jiang, 2017). There has to be a balance established between the
present resources of the organisation and the way such resources are further utilised to meet the
laid objectives of the organisation.
PERSONAL SKILL AUDIT:
1. Bad
2. Ordinary
3. Average
4. Good
5. Excellent

Skills (Personal Audit
Questionnaire)
1 2 3 4 5
Effective Leadership skills *
Communication skills *
Conflict resolving skills *
Management *
Adaptability *
Technical skills *
Financial management *

Primary research
Primary or the first hand collected information consist of the data that has not been
extracted from a sourcing sources and is used for the first time to apply in the context of a
particular research report. Primary data is a type of data that can be collects from nay sources
such as by use if means like questionnaires, face to face interviews, direct communication with
the respondents that can be build up as a crucial aspects of the way information has to be
collected (Make, 2017). The method is generally determined by the nature of respondents and
the size of target market. In present scenario I was a part of the retail brand TESCO in order to
sect a appropriate career path. The interview was the method selected for the purpose of
collecting the primary type of information and selection of appropriate target segment of
respondents. The interview script is mentioned in the appendix (Nishiura, 2020). The retail
industry is very dynamic and is changing very fast os there is requirements of organisations to
foster the process to deal with the challenges by inculcating higher creativity and innovation in
the organisations. So after making a in depth investigation and research I came to several
conclusions that this is the post that can offer me the bets of opportunities as compared to other
functional job roles such as finance manager or a human resource manager (Rey, 2020)
(Rosenbaum, Otalora and Ramírez, 2017). So I made a decision that I have to work as a
marketing manager in the future context. According to my present level of skills and my
knowledge base that have to be applied properly to perform the job roles.
Evaluation
I am a fresher presently and I have recently completed ny post graduation degree with
specialisation in the marketing sector. Further now I am willing to move to the next stage of my
lief and future career development. For this I have to conduct market research by adoption of
both primary & secondary sources of information. Where there will be use of some techniques
such as interview is the method and use of the journal articles to collect information from the
secondary sources. Working as a marketing professional in the retail industry will lead me
towards higher standards of success. There will be complete utilisation of my existing level of
skills and knowledge when I will be using it to perform my assigned job roles as a marketing
manager of TESCO.

CONCLUSION
It can be concluded from the above media discussion that career research is one of the
most crucial aspects that is part of every individual. There has to be a detailed evaluation of the
different opportunities that are available according to the present level of skill sets so that there
can be utilisation of such knowledge & experience on order to generate better outcomes. In life
of a individual there is requirement that for career development process of individual. It will lead
to enhancement of the present level of skills according to the changing dynamic environment and
the level of competition that is part of the overall retail industry.

REFERENCES
Books and Journals
CK, K. and CM, S., 2019. Recommendations for cardiovascular evaluation in athletes-a
viewpoint. Schweizerische Zeitschrift für Sportmedizin & Sporttraumatologie, 67(2).
de Langhe, B., 2016. The Marketing Manager as an Intuitive Statistician. Journal of Marketing
Behavior, 2(2–3), pp.101-127.
De Vos, A. and Cambré, B., 2017. Career management in high‐performing organizations: A set‐
theoretic approach. Human Resource Management, 56(3), pp.501-518.
Farris, P., Bendle, N., Pfeifer, P. and Reibstein, D., 2017. Key marketing metrics: the 50+
metrics every manager needs to know. Pearson UK.
Hirschi, A., 2018. The fourth industrial revolution: Issues and implications for career research
and practice. The Career Development Quarterly, 66(3), pp.192-204.
Jiang, Z., 2017. Proactive personality and career adaptability: The role of thriving at
work. Journal of Vocational Behavior, 98, pp.85-97.
Make, I.Y.L., 2017. Marketing Manager.
Nishiura, Y., 2020. The central philosophical viewpoint/concept of. Impact, 2020(4), pp.9-11.
Rey, J.E., 2020. Career-advising from the primary role academic advisor's viewpoint: A
qualitative case study.
Rosenbaum, M.S., Otalora, M.L. and Ramírez, G.C., 2017. How to create a realistic customer
journey map. Business Horizons, 60(1), pp.143-150.
Ruf, D.L., 2020. How parental viewpoint and personality affect gifted child outcomes. Gifted
Education International, p.0261429420946072.
Setor, T. and Joseph, D., 2020. Prototypical career paths in urban, suburban, and rural locations
in the United States. Human Relations, p.0018726720929406.

APPENDICES
APPENDIX 1
Name of contact Mr. X
Company TESCO
Job tittle Marketing manager
Date of contact 30/09/20
How did you contact them I was analysing the online websites and sources
to analyse the future carer opportunity where I
came to a newspaper advertisement for the post
of a marketing manager with TESCO. I was
willing to collect some in depth information
regarding any career path in TESCO in the
field of marketing.
Question asked  What is the scenario of future
prospective of growth in retail industry?
 what can be some of the benefits to be
associated with the marketing
department?
 How will the working environment and
the overall internal environment of
TESCO related to the productivity of
employees?
Summary of response According to my views overall conversation I
have developed a detailed idea about the
diverse environment I can have with the
organisation in coming time period. The major
part will be played by the marketing
department and the marketing manager in frm

of suggesting some of the best techniques that
can enhance the present revenue structure of
TESCO.
APPENDIX 2
CURRICULUM VITAE
Name: Mr MNO
Phone No: - 0123456789
Career Aim: To enhance my present skills level and contribute towards the growth & success
of the organisation I am willing to work.
Skills:
 Effective skills of Time Management
 Influential Communication
 Leadership skills
Knowledge:
 Marketing
 Information Technology (IT)
Educational Qualification:
 BBA
 MBA (Marketing)
Declaration:
I declare that the all the information presented above is correct.
Date:
Place:

APPENDIX 3
JOB DESCRIPTION
Organisation Name: TESCO
Post: Marketing intern
Roles and Responsibilities
 Generation of leads by performing online promotion of brand
 Responsible to meet the sales targets of the TESCO
 Providing regular reports to the head marketing manager to evaluate the customer
feedbacks and the strategies of online marketing.
 Investigation of the present marketing trends
 Assisting in managing of all the posts.
Required Qualification
 Must posses required Graduation from reputed university
 MBA in specialisation of marketing