Career Research Report

Career research report

Table of Contents
INTRODUCTION...........................................................................................................................3
Secondary research......................................................................................................................3
General trends that have impact on the chosen profession.........................................................3
Skills / knowledge & experience required..................................................................................4
KNOWLEDGE AREA AND EXPERIENCE:................................................................................4
Primary research..........................................................................................................................7
Evaluation...................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9
APPENDICES...............................................................................................................................10
APPENDIX 1.................................................................................................................................10
APPENDIX 2.................................................................................................................................11
APPENDIX 3.................................................................................................................................12

INTRODUCTION
Career view point is one of the crucial aspects that is part of life of every individual to
determine the future possibilities of career with related to possible opportunities arsing because
of knowledge, experience and occupation, in this situation a person may be able to complete the
future step of education that is required for future opportunities that can lead towards growth and
development (CK and CM, 2019). Presently I am pursuing the post graduation degree in the field
of marketing. As a fresher in the corporate environment I am willing to explore future job
opportunities by application of both primary & secondary form of information for the purpose of
evaluating in the business context.
Secondary research
It is a type of research report that has to be considered to collect the data that is already
existing or is available and can be used for the purpose of selection of a specific industry and the
field pf marketing so that there can be further achievement of higher growth in my personal and
professional career. In the present research report there is collection of information so that there
can be further enhancement of sales by working for the post of a marketing manager (de Langhe,
2016).
General trends that have impact on the chosen profession
Presently with the changing external environment there is increasing opportunities in the
marketing field as the retail industry is growing very fast. I believe that I posses the required
skills that are very crucial to perform the job roles of a marketing manager and this is the main
reason I have selected the decision of working for the post of a marketing manager in the retail
segment.
Fast changing customer expectation: The external environment has lead to the customer
expectations caging very fast because their purchasing expectations are very difficult to analyse
or predict in the coming time period. They are also facing issues related to the way it has become
more complex to identify the requirements of customers.
Higher customization needs: The growth in digital media sources has lead to increasing
requirement of higher personalisation on part of customers. It is basically a trend that is part of
each sector and not just the retail segment. With the personalized data driven marketing

techniques it has become more crucial for the marketing managers to evaluate the customer
predictions and then focus on the customisation requirements.
Skills / knowledge & experience required
In order to perform the required roles & responsibilities of the post of a marketing
manager there is need of some of the specific skills that is going to shape the future marketing
activities of the organisation. Some of such skills are mentioned below:
Public speaking: It is a skill that is required to be present in every marketing manager.
The main roles of this skill that it provides a high level of confidence to speak in large mass of
people with higher impactful attitude and influencing way of speaking (De Vos and Cambré,
2017).
Analytical thinking: Marketing is a identified function where there is requirement of
detailed research as there has to be forecasting of future customer needs based on such collected
information from the detailed research (Setor and Joseph, 2020). Marketers must posses strong
analytical thinking skills so that they are bale to reach logical conclusions based on frequent
analysis of customer fa, calculation of retail process and building up of customer demographics.
Researching skills: Marketeer posses the major respbilit6y to collect there is detailed
information that is part of the target market of customers (Hirschi, , 2018). In this there has to be
analysis of the overall trends and the changing technology according to customer expectation,
requirement, needs and opinion. For the purpose of making a prediction that is near to correct
marketing managers have to collect and make proper research of the information from the target
market of customers.
Communication skills: marketeer have to lay both direct and indirect channels of
communication with the customer (Ruf, 2020). So, in case of with formal and informal
communication channels there is requirement to make effective communication so that they are
ready to provide the marketer with the required information that has to be further analysed to
reach to specific conclusions.