Career Research Report on General Trends and Required Skills in the Retail Industry

CW1 – Career Research
Report
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
General trends which will impact on chosen profession/industry...............................................3
The Skill/knowledge and experienced required..........................................................................5
Evaluation........................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Environment is changing day by day where it is important to introduce kind of products and
services as it helps to retain their customers and increase productivity. I analysis the market and
comes to know if company does not accept changes then it will be difficult to survive in
competitive environment (Bodolica, Spraggon, and Soueid, 2019). I used primary and secondary
resources to collect the various information and reaching at positive outcomes. The aim of each
business industry is to deal with changes and get opportunity to grow their activities. As I was
working in Tesco as marketing manager I developed my understanding that how to cope up with
global changes and improve business performance. The report covers general trends that impacts
on industry and skills/knowledge required to complete the project.
General trends which will impact on chosen profession/industry
The business environment is growing faster where it is important to understand and bring
changes at the workplace that can help to develop the performance. Global business environment
involves banking structure, sustainable and clean energy, technological revolution, economic
power of emerging market, changing demographic features, competitive advantages and others
that relates to world and need to focus while running a business. For students and business
concern it is needed to study about market and bring changes accordingly. Without knowing
general trend and current demand of people it become difficult to regulate and operate its
business. The person who belongs to different culture and tradition needs training and
development programme that can help to develop career and manage functions. The general
trends of Tesco as retail industry is explained below:
Social commerce – This is major trend which is requires to adopt by business industries
in situation of COVID -19 and Pandemic where all stores were closed. According to research, in
last 2 years, 38% of shoppers bought a product and services online via PC, 44% introduced
product online via mobile or smartphone and 38% bought by using tablets that can help to reach
targeted customers and increase organizational sales. The statistics states more than 50% of the
global consumers going to online and it catering more brands in past period. In relation to Tesco,
management focused over pandemic situation and use online methods to reach their customers
that impacts positively by increasing sales (Forster, and et.al., 2020).
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