Career Viewpoint: Skills, Knowledge, and Experience for a Marketing Career in the Retail Industry

This article discusses the skills, knowledge, and experience required for a marketing career in the retail industry. It explores the general trends in the industry and provides insights into the job requirements of renowned companies like TESCO. The article also highlights the importance of communication, technology, networking, and creativity skills in this field.

CAREER
VIEWPOINT
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Table of Contents
INTRODUCTION ..........................................................................................................................3
ANALYSIS AND APPLICATION.................................................................................................3
General Trends that creates an impact on retail industry.......................................................3
Skills, Knowledge and Experience required..........................................................................4
Evaluation:..............................................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
APPENDIX......................................................................................................................................8
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INTRODUCTION
To make ones career shining it is very important for a person to enter into a specific field
after qualifying a required educational qualification where one can present his competencies. To
fulfil this goal, I have adopted a field for specialization that is marketing in retail industry into
which I will be entering after fulfilment of my graduation course. The field will provide me a
chance of communicating various people which are unknown to me along with an option to
influence them in order to buy company's product and increase business sales (Lee, 2020).
Marketing specialization will surely enhance my career with flying colours and will also assist
me in developing my skills. In the present assignment various knowledge, experience and
competencies are being mentioned by me which all are required for getting job in a recognized
company.
ANALYSIS AND APPLICATION
General Trends that creates an impact on retail industry.
After getting a degree of MBA with marketing specialization, I have experienced a job in
few small marketing retail firms in market of London. In order to get development in career I
looked for various other renowned firms to work there so that I can get experience in this field
under renowned company which will enhance my career for future. Fir this I looked into a
website that can provide me opportunity in doing job for big company that is Indeed.co.uk or
naukri.com. While searching of my interest on indeed.co.uk I found a renowned multinational
retail firm that is TESCO for the position of marketing tasks planner under the team of marketing
operations. TESCO is best known for its retail services operating at multinational level along
with having a tough competition in market due to the presence of globalisation. To face such
tough competition in market company is required to have increment in its sales and for this there
is a necessary need of hiring esteemed and well experienced personal to make their efforts for
company's success. After looking for all the details and requirements of company being
publishes on indeed it was founded that TESCO hires either freshers or such candidates who
posses some experience in marketing for at-least two or three years in corporate firm. The
company believes that fresh and new talent bears knowledge and skills pertaining to latest
technology along with some new ideas that can be indulged in filed to have better results as new
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ideas are always backed by innovation. Innovation in any kind of form that is always preferred
by customers and enhances company's productivity along with productivity (Avargil, Kohen and
Dori, 2020). Hence due to acceptance of new talent by company I got the opportunity to present
my skills and competencies in TESCO and develop my career at brilliant level.
With the help of resources such as secondary that comprises census report of government,
i analysed that TESCO fails at increasing its sales from last few years when compared to its rival
firms who deals in same kind of services and products offering into international market. The
main reason behind this is that company does not quickly adopts newest technologies or
innovation which is most important for companies especially those who are operating at
international level in order to meet competitive demands and have sustainability in market.
In regards to increase its sales ratio TESCO wishes to launch a new marketers who bears
bears highly technical skills for marketing function of company in required field. For this
TESCO has recently advertised a vacancy to be filled for vacant position as marketing events
planner along with giving authority of certain roles and responsibilities which are attached with
the post. In order to get familiarity with the company TESCO I approached various employees
who are currently working in organisation to know its internal organisational environment. After
the interaction I founded that there is a presence of work pressure in company where having at-
lest technological knowledge and skills are very much compulsory for every employee in
organisation.
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Job Advertisement

Skills, Knowledge and Experience required.
As a part of task management it is analysed that being a central part of marketing
function, in which various planning and managerial tasks are achieved only via collaborative
working (Bharti and Rangnekar, 2019). Therefore to justify with the position it is very necessary
for a candidate to have strong communication skills along with highly knowledge in computer
technology such as Microsoft PowerPoint, Microsoft Excel, Microsoft Word, etc. to get a
position of marketing task planner. To get job in TESCO it is very much compulsory to have
some skills in related field that are mentioned below:
Skills:
 Skills in Collaboration with marketing function group: In TESCO there are several
employees who are working for same position so in order to work in collaboration it is
very necessary for me to have peace, patience and is required to share each related
information with whole team.
 Skills to impress senior level: To have crucial path at time of point of sale along with
management of all process, it is very necessary for all marketers to have enough
competency that can impress other team members for having their contributions or efforts
for accomplishing set target (Glaroudis and et. al., 2019).
 Effective interaction, negotiation and networking: It is very necessary for every
marketing task planner to posses high negotiation ability with huge network so to have
efficient performance in job role and responsibility. From the responses collected through
a primary research by asking some questions from respondents it is analysed that to be a
good employee in TESCO it is very necessary to have effective networking and
negotiating skills to be present. Through improving this skill in my present competencies
will support me to increase TESCO's sales ration in market.
 Enough stakeholder management and communication skills: To be a good marketer it
is very necessary to have good communication skills and enough ability to manage
company's stakeholder.
 Creativity Skills: To be an effective marketer it is necessary to have creative skill sin
terms of promotion and advertisement which will be utilised in developing good
marketing plan as per market trend. From the sample collected it is founded that having
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creativity skills is very important in TESCO which allows to apply such creativity in
work so to have better results.
Areas of Knowledge and Expertise:
 Enough knowledge about computer technical skills: To be a competent marketer in
TESCO a planner should have certain technical skills such as use of Microsoft Excel,
Microsoft Power point, etc. The sample interprets that TESCO prefers those employees
who bears good computer and technical skills in them because the world is of technology
and most of the work is done through use of computer.
 Telemarketing campaigning legal knowledge: A planner should posses legal
knowledge in respect of telemarketing campaigning so to have flawless operations
(Günbatar, 2019). To be a good marketing employee TESCO hires those candidates who
posses some legal knowledge in the field. This data has been taken from the responses of
sample collected.
Evaluation:
From having professional background of MBA, I am looking for a job that is suitable to
my specialization which will assist me in having fine career in the field of retail industry. After
looking for various opportunities I finally got an option to join TESCO as marketing activity
manager which is the best suitable for me according to my profile. Under this job role, I am
required to plan various marketing tasks that are to required to be different for company's
development and success. TESCO deals in general merchandise or grocery products which are
offered to market at international level. The main reason behind joining this company is that
TESCO is a renowned company across globe and also deals in retail industry for which I was
looking to start my career.
Furthermore, I have attained my graduation degree in same specialization in which the
business firms deals and operates in market. I being from same field has worked for two years in
past so having an experience in same industry but in different company so the post is best suited
for me as I am familiar with the concepts and all issues. Doing job in such kind of multinational
giants will enhance my career as all the job requirements are fulfilled by me.
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The company TESCO has a wide opportunity to grow but requires competent skills in the
fields of communication, technology, influencing power, etc. which all I possess in myself and
due to this I have chosen this organisation to enhance my career.
CONCLUSION
From the present report it can be concluded that it is very necessary to have skills and
good educational qualification in order to develop a good career. It is very essential to evaluate
company's requirements and needs which a person should see while looking at the chances of
development. It can also be concluded that various job role requires different types of skills that
should be necessarily present in a candidate who is looking for that specific job. The skills and
competencies always helps an individual to enhance them and attain development and growth in
his career.
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REFERENCES
Books and Journals
Lee, H.W., 2020. A career stage analysis of the US federal employees’ job satisfaction and
turnover intention: A comprehensive overview. Review of Public Personnel
Administration. 40(4). pp.717-742.
Avargil, S., Kohen, Z. and Dori, Y.J., 2020. Trends and perceptions of choosing chemistry as a
major and a career. Chemistry Education Research and Practice. 21(2). pp.668-684.
Bharti, T. and Rangnekar, S., 2019. Optimism and career planning: the role of gender as a
moderator. International Journal of Environment, Workplace and Employment. 5(2).
pp.128-150.
Glaroudis and et. al., 2019, March. STEM Learning and Career Orientation via IoT Hands-on
Activities in Secondary Education. In 2019 IEEE International Conference on
Pervasive Computing and Communications Workshops (PerCom Workshops) (pp. 480-
485). IEEE.
Günbatar, M.S., 2019. Computational thinking within the context of professional life: Change in
CT skill from the viewpoint of teachers. Education and Information Technologies.
24(5). pp.2629-2652.
Kanstrén, K., 2019. The career transitions of expatriate partners and the effects of transitions on
career identities. The International Journal of Human Resource Management, pp.1-35.
Lu, W.L., 2019. Time, tense and viewpoint shift across languages: A Multiple-Parallel-Text
approach to “tense shifting” in a tenseless language. Cognitive Linguistics. 30(2).
pp.377-397.
Tzu-Ling, H., 2019. Gender differences in high-school learning experiences, motivation, self-
efficacy, and career aspirations among Taiwanese STEM college students. International
Journal of Science Education. 41(13). pp.1870-1884.
Vondracek, F.W., Lerner, R.M. and Schulenberg, J.E., 2019. Career development: A life-span
developmental approach. Routledge.
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APPENDIX
QUESTIONS FREQUENCY
Q1. Which online website is most preferable by job seekers to search for better
job in recognized company?
a) naukri.com 5
b) Indeed.co.uk 12
c) Direct communication 2
d) Non of the above 1
Q2. In which company people mostly likes to do job?
a) TESCO 11
b) Marks and Spenser 5
c) Tesla 3
d) Other 1
Q3. Which skill is very important to peruse for a good marketer?
a) Communication 9
b) Networking and Negotiation 4
c) Creativity 6
d) Technical 1
Q4. What is a minimum qualification to become a good marketing employee?
a) Graduation 12
b) Masters 5
c) Diploma 2
d) Senior secondary Education 1
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Q5. What minimum experience TESCO considers while recruiting employees?
a) Fresher 5
b) 2-3 years 10
c) 4-6 years 3
d) more than 6 years 2
Interpretation:
Q1. Which online website is most preferable by job seekers to search for better
job in recognized company?
a) naukri.com 5
b) Indeed.co.uk 12
c) Direct Communication 2
d) Non of the above 1
From the above response it is interpreted that most people goes with Indeed.co.uk to find
best job for them. This is the most preferable online website as it provides various good
opportunities and big companies publishes their vacancy on it.
Q2. In which company people mostly likes to do job?
a) TESCO 11
b) Marks and Spenser 5
c) Tesla 3
d) Other 1
In above question it is found that job seekers majorly tries to get job and set their career
with TESCO as this is a renowned multinational giant which has a great opportunity for new
talents.
Q3. Which skill is very important to peruse for a good marketer?
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a) Communication 9
b) Networking and Negotiation 4
c) Creativity 6
d) Technical 1
To be a successful and effective marketer in TESCO communication skill is very
important in one to have because through this skill an individual can share his ideas effectively
and can communicate well to the top level management.
Q4. What is a minimum qualification to become a good marketing employee?
a) Graduation 12
b) Masters 5
c) Diploma 2
d) Senior secondary Education 1
From the above data it is interpreted that graduation degree is essential to get job in
marketing department of TESCO higher degree than this is preferable but minimum qualification
in a graduation degree.
Q5. What minimum experience TESCO considers while recruiting employees?
a) Fresher 5
b) 2-3 years 10
c) 4-6 years 3
d) more than 6 years 2
To get job in a multinational firm such as TESCO a person is required to have at least
experience of two to three (2-3) years in his specialization area so that can apply his past
experience while taking any kind of action or decision for the effectiveness and betterment of
company.
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