Marketing Assignment - ASDA company
Added on 2020-10-05
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Career ViewPoint
Table of ContentsINTRODUCTION...........................................................................................................................1Analysis and application..................................................................................................................1General trends which impact on retail industry..........................................................................1Skills, Knowledge and experience required................................................................................2Evaluation...................................................................................................................................1CONCLUSION................................................................................................................................2REFERENCES................................................................................................................................3
INTRODUCTIONIn order to make career bright, it is essential for individuals after completing academicstudies to chose a proper field, where they can show their capabilities. For this purpose, I havechosen marketing field in retail industry after completing my graduation. The reason behindchoosing this field is to develop interaction with new people, influence them to buy products of acompany and enhance sales accordingly (Ford, Honeycutt and Joseph, 2015). This would help indeveloping my career more bright in the field of marketing. Under this assignment, I havedescribed skills, knowledge and experience required for working in an established company. Analysis and applicationGeneral trends which impact on retail industryAfter completing MBA in marketing field, I have worked in many small firms in Londonin the field of marketing. For making my career bright, I have always seek to get better jobs insame field but in established company. For this purpose, I have used to search on indeed.co.uk,naukri.com and other job portals to get job as per my interest. Currently through indeed site, Ihave got information about job vacancy in ASDA Company as a marketing activity planner inmarketing operation team (Prescott, 2012). It is one of the best retailers in UK which operatebusiness in various countries. But due to globalisation, there is an intense competition in retailindustry. Therefore, in order to gain competitive advantage and increase sales performance,every company seek to get high qualified and experienced candidates to work for them. But incontext with ASDA, through internet access, I have evaluated that this company mostly givesopportunity to freshers and people having experienced of two to three years in same field. As itbelieve that freshers come with new ideas to develop innovation in services and enhanceproductivity of a company. Therefore, it would has given me a chance to show my abilities inrespective company and make my career more bright. Through secondary resources like government census report, I have evaluated that fromlast some years, sales performance of ASDA is not increasing as comparison to other retailerslike Tesco and H&M. The reason behind this low performance is emergence of newtechnologies, where every organisation adopt latest technologies for running business moresuccessfully (Vande Zande and et. al., 2014). In this regard, ASDA wants to introduced newmarketers within marketing department who possess sharp technical skills in given field.1
Therefore, it currently give an advertisement for the post of marketing activity planner (as shownin Appendix) with relatable roles and responsibilities. Along with this, to know more aboutASDA, I have talked with some its existing employees. By making some conversation withthem, I have analysed that there is a heavy work pressure in this company, where it iscompulsory for every worker to possess knowledge about latest technologies. Skills, Knowledge and experience requiredAs activity management is considered as a central hub of marketing operations, wheremanaging and planning the activities can only be done by working in collaboration. Therefore, toperform this role i.e. marketing activity planner, a person needs to have strong communicationand computer knowledge like MS-Excel and Powerpoint knowledge (Bozionelos, 2015). InASDA Company, for getting employment for given post (Marketing Activity Planner), it isessential for a person having good experience in same field. Here some other skills that a personneed to have are-Communicate, negotiate and network: In order to perform given roles andresponsibilities for Marketing activity planner, it is essential for a person to have strongnegotiation skills and large network. Therefore, by improving this skill I can got this joband enhance sales performance of ASDA as per requirement. Collaborate with marketing operations team: As in ASDA thousands of workers workat same place, therefore, to work in collaboration I have to keep calm and share everykind of information with marketing team. Strong communication and stakeholder management skills: For a marketer, it isessential to have strong management skills to develop, manage and report on delivery ofmarketing activity (Prescott, 2012). Ability to influence at a senior level: To drive delivery to critical path of point of scaleand manage all processes, it is essential for marketers to possess abilities to influenceteam members to give contribution for completing the same. Strong Microsoft Excel & Powerpoint skills: For planning activities to enhance salesand marketing the products, a person should have computer knowledge also. Legal knowledge about telemarketing campaign: For marketing planner, a personshould have legal knowledge also so that telemarketing campaign can be made insuccessful manner. 2
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