Career Viewpoint: Developing Skills for Effective Marketing Career Expansion

This report provides information on how individuals can improve their existing skills and develop new skills for effective and professional career expansion in the marketing field. It includes personal analysis, career action plan, and the importance of technology advancement in marketing.

Career Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Personal analysis..........................................................................................................................3
Career action plan........................................................................................................................5
CONCLUSION................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is essential aspect for provide knowledge of goods and services in the market
with proper utilization of tools and techniques. Recent market trend digital marketing is most
important term for generating new opportunities in organization (Gardiner-Walsh and et.al.,
2021). I agree that marketing platform become more successful in the future, this field has so
many career options. According to my interest I clearly decide that when I was doing graduation
in marketing filed that I wanted to become marketing manager in reputed industry. Marketing is
not very small concept, I develop so many skills for become a successful marketing manager like
knowledge of effective marketing techniques training, personality development concept, digital
advancement tool for marketing, advertising techniques, communication and many more. I
choose my career in marketing filed, I did my internship as a marketing executive post. And
currently I work in large retail marketing industry as a marketing head position. But as a become
marketing head, now I also require developing new skills for more improvement, when I learn
new things I really thought that I have potential for the development of new skills on regular
basis from my senior marketing experts. And also new skill learning process is very important
aspect for career expansion. This report provide information that how individual can improve the
existing skills and why they develop new skills for their effective and professional career
expansion.
MAIN BODY
Personal analysis
Marketing is broad concept, and recent market trend this field has so many options for
effective development of career. Market trend development or digital market expansion,
individual marketing experts wants learn new things for effectively survive in the market. So its
important aspect that those individual choose their career in this particular field they have to take
training classes from marketing experts, and if someone work in any organization they have to
develop new skills from the particular department experts or any place who provides new
technology advancement expansion in marketing field (Lemken and Siguaw, 2021). I totally
agree with this concept because I also develop skills for effective marketing career option. I learn
numerous aspects and I improve so many require skill because the major factor for making
career in marketing field, its very important that knowledge of every marketing concept should

be proper and impressive. Because when individual reach new target audience for long time,
individual has to focuses on maintain good relationship with the client or customer.
Marketing is broad concept, and recent market trend this field has so many options for
effective development of career. That is the reason I choose this field for my future growth. I
know that I have potential for become marketing manager, when I was doing my graduation I
analyse that I have to focuses on content writing, because its beneficial aspect for my entrance in
marketing field. I personally feel that when individual realize that they have some potential, and
they feel that I should work on this particular thing then its good thing that they focus and work
on particular skills (Stewart, 2021). One day I was prepared presentation for my school project
on the topic is market achievement, I prepared presentation on it and my teachers and guest told
me this presentation is absolutely correct and very impressive. But after school when I was gone
for my graduation, my mindset is very clear that I should learn and develop new things for my
future growth. Then I work on my content writing, I read different books, search content on
google, and I taken classes for this. So this process is very beneficial for my recent job. Because
of my experience I provide so much innovative advertising marketing contents and I suggest new
content for effective product marketing.
Completion after graduation then I did my post graduation on masters in business
administration in marketing field. So I have clear mind set that I have to develop and expand my
career in only marketing field, because when I was in school I always participated in every
competition like song, speech, debate and many more. For the future career expansion I thought
that marketing is huge concept there is so many fields I learn and develop content writing but I
also develop tow to three things for become marketing manager. I choose to market field in my
post graduation is very fruitful for me because various practical things generated by my professor
and I participated on every task and events those are for only marketing area. But the marketing
is huge concept that is the reason I have to focuses on so many skills one of the most require skill
is knowledge of technology advancement in marketing, and I am very bad in knowledge of
technology that how its work and how utilize the technology tools (Frye and McCarron, 2021).
Because recently most of the organizations use technology advancement for their effective
service development.
I research and analyse that most of the company require digital marketing experts head
and employee which have great idea and knowledge of technology tools. After completion of

research I clearly decide that achieve good and effective position in retail industry wants
effective knowledge of digital tools. So I decide that I have to join classes for advance
technology for marketing and because of this particular skill development I directly selected as a
good position in organization as a marketing head. So now I feel that when individual wants to
make their career in retail marketing industry they should have to focuses on multiple skills,
because it provides various benefits. I personally analyse that so many activities and skills
require for become marketing head in retail marketing industry.
I develop advancement in technology which is requires for knowledge and training so its
essential that when work with any organization in marketing department, and Its important that
individual marketing expert saw new changes and try to learn new technology advancement for
the overall organization growth (Ecke and von Renesse, 2021). On the basis of knowledge of the
advance marketing with digitalization, I prefer that I can learn and taking sessions from
marketing expert, and its very fruitful and beneficial for my daily routine in at my job place.
Marketing field has multiple career options but I decide that I will become digital marketing
head in the future, that is the reason I always focus on technology, communication, effective
content, simple and effective message writing and many more. I develop my writing skills and I
read books for knowledge of new words, because effective and impressive content writing skills
is beneficial for the attraction of audience. I personally feel that development of new skills and
effective knowledge of skills can improves the quality of life and its very beneficial for overall
career growth and expansion of new opportunities.
Career action plan
Professional development plan
Effective career development wants so many skills because it reflects the overall
performance of individual within the organization (Hui, Kwok and Ip, 2021). That is the reason I
develop my skills for my effective personality and for improving my knowledge in different
sectors. Knowledge of this skill directly affects my performance and it provides effective results.
Areas to improve Activity Evaluation Time
Problem solving Advise from marketing
experts.
Its important thing that
I easily solve problem
between two
employees, as a
5 to 6 months

marketing manager its
very essential thing.
Time management
skills
I develop time
management skills for
approach with multiple
audience within a
given time.
It very beneficial when
I develop time
management skills for
daily connect with
more audience for
product advertising.
4 to 5 months
Personality
development skills
Training from
professional
personality
development coach.
Beneficial for
Interview crack,
development of
effective reputation in
organization.
1 to 2 year
Knowledge of skills and application of skills both are different terms, so its worthless
when individual has proper knowledge about skills, but they don't use or utilize the skills in right
path (Scull, 2021). Its very essential thing that individual shows their skills on perfect way or
perfect place. I use skills where its require, that is reason I can increase my position with
impressive manner. I totally agree that these skills help me a lot in my career as well my daily
life. Now I realize that why my teachers and professors told me that the skills really help you in
their whole life or mainly in career success.
CONCLUSION
It has been summarized form the above study that individual makes their future in
organization effectively, with the development or expansion of new skills. I consider it that
learning and training process will definitely improve the quality of whole life. Because it has
been clear that particular field experienced people improve the other potential, and they guide
proper direct about that which things give success. Also, this study clearly provided information
about that how individual can learn new things with utilization of particular time and
development and proper utilization of skills directly increase the reputation of individual.

REFERENCES
Books and journals
Gardiner-Walsh, S.J., and et.al., 2021. PHinisheD! Now what??: Early career experiences in
sensory disability fields. SN Social Sciences. 1(5). pp.1-28.
Lemken, R. and Siguaw, J. A., 2021. The use of interest-inventory measurements in marketing
education: Improving MBA student team effectiveness. Journal of Marketing
Education. 43(1). pp.75-90.
Stewart, B.A., 2021. An empirical approach to identifying employability skills required of
graduates in the environmental sciences. Industry and Higher Education. 35(2).
pp.89-101.
Frye, S. L. and McCarron, G. P., 2021. Leveraging high-impact, collaborative learning in an
undergraduate nonprofit studies course toward bolstering career readiness. the
journal of nonprofit education and leadership. 11(2).
Hui, Y. K., Kwok, L. F. and Ip, H. H., 2021. CRESDA: towards a personalized student advisory
for professional development. Interactive Learning Environments, 29(2), pp.329-
342.
Ecke, V. and von Renesse, C., 2021. using inquiry in professional development for faculty in
mathematics. primus, (just-accepted), pp.1-40.
Scull, A., 2021. Creating community, learning together: Designing and delivering a program for
staff professional development. College & Research Libraries News, 82(3), p.117.

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