Career Viewpoint: Personal Analysis and Action Plan in Marketing Field

This report includes personal analysis which covers the personal capabilities along with SWOT analysis. This personal analysis is conducted in marketing field because the previous position is of marketing manager. After this a career action plan is formulated on the basis of SMART goals which supports immediate development of the individual to future career path.

Career
Viewpoint
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Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Personal Analysis...................................................................................................................1
Career Action Plan.................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX......................................................................................................................................9
CV...........................................................................................................................................9
LinkedIn Profile......................................................................................................................9
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INTRODUCTION
Moving forward in career to attain professional aspirations involves understanding the personal
skills and determining the overall capabilities in relation to the career goals. This is because
understanding personal attributes in relation to professional development help create suitable
plan for attaining career objectives (Grossi, Holmes and Ibrahim, 2021). This report includes
personal analysis which covers the personal capabilities along with SWOT analysis. This
personal analysis is conducted in marketing field because the previous position is of marketing
manager. After this a career action plan is formulated on the basis of SMART goals which
supports immediate development of the individual to future career path. Besides this CV and
LinkedIn profile related to career progression in the marketing field are also provided in this
report in order to apply for suitable jobs in the marketing field.
MAIN BODY
Personal Analysis
Personal analysis is defined as the process of understanding individual capabilities and
aspects which need to e improved in context of specific goal (Bardach and et. al., 2020). I aim to
gain career advancement in marketing field and develop strong professional; identify in this
occupation. In case of the marketing field the main skills which are essential for securing
recruitment are leadership skills, communication skills, decision making skills, problem solving,
time management skills and budgeting skills. In addition to this employees having credentials
related to digital marketing are also given preference in hiring because digital marketing has
become an important aspect of overall marketing strategy of enterprises. I have effective
communication skills and time management skills. In addition to this I also have suitable
evidence for each of these skills which can improve my appearance as a potential candidate in
the marketing field. In case of my communication skills, the evidence for high level
communication skills include my proficient verbal communication in English and the positive
feedback gained in context of my academic writing skills. This evidence will depict that I have
effective verbal as well as written communication skills which can be used in a corporate setting.
In case of, my tim4e management skills, the record of submitting various academic assignments
in a timely manner is the supporting evidence of my effective time management skills.
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One of the most important skills which I lack is leadership skills. This is because
leadership skills are needed to gain higher positions in any professional field. I need to build
evidence for my leadership skills by participating in short online leadership courses which can
increase my corporate leadership knowledge. This will help me gain the credentials to showcase
the level of my leadership skills. In addition, to his I also need to gain practical evidence by
participating in team assignments at leadership roles. I have the capability of creating budgets
and maintaining financial records but there is not appealing evidence which supports the level for
my budgeting skills. I need to further develop evidence for my budgeting skills to become more
appealing candidate for recruiters in the marketing profession. In my overall personal analysis I
feel that the weakest area is of decision making and problem solving skills. This is because I do
not have high proficiency in taking quick decisions or coming up with practical long term
solutions for various problems quickly. I need to develop this skill and also identify suitable
credentials to act as supporting evidence for my problem solving and decision making skills
because they play an essential role in gaining recruitment and moving upward in marketing
career.
Personal SOWT analysis
 Strengths: My communication and time management skills are significant personal
strengths. Communication skills are needed to excel in the marketing field efefcfitvelly
communicating with the consumers and gaining return on marketing investment under
specific time period are the main responsibilities in the marketing career (Daellenbach,
2018). In addition to this I have effective budgeting skills and proficient financial
knowledge. I need to gain further evidence in context of my budgeting skills in my job
profile because senior level employees in the marketing field have to construct
appropriate budgets for marketing campaigns to maximise returns on investment. Weaknesses: The lack of quick decision making skill and problem solving skill can have
huge negative impact on my career progression. Problem solving and decision making
skills are in high demand by employers because the continuously fluctuating market
requires decisive and quick thinking employees who are able to face various barriers to
support attainment of organizational objectives (Dahl, Peltier and Schibrowsky, 2018). I
need to develop these skills and gain necessary evidence for improving my job profile.
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 Opportunities: The main treat I face in my career progression in the marketing field is
related to my ineffective leadership skills. Business firms and recruiters prioritize
individuals who showcase leadership qualities and promote such individuals (Afriyie, Du
and Musah, 2020). This is because employees with effective leadership attributes and
quality are able to handle senior management roles easily. Apart from the area of quick
decision making and problem solving completely lacks any progress. It is important that I
develop this area as it will help eliminate any barriers which hinder the success of
marketing campaigns and attain goals in a timely manner in my future career. Threats: Digital marketing capabilities and suitable evidence to support digital marketing
capabilities are needed to gain recruitment in the marketing department of reputed
company (Farinas and Rodiguez, 2021). I lack any special credentials in the field of
digital marketing which can lower my desirability as an employee in the marketing firm.
In addition to tis the rising competition in the labour market coupled with the requirement
for digital marketing credentials are threat to my employability. I need to make
immediate improvement in my digital marketing capabilities in order to stand out from
my competition and eliminate this threat from my aching my career aspirations.
Career Action Plan
SMART Objectives
The SMART objectives for improving my leadership skills, problem solving skills, decision
making skills and digital marketing capabilities will help me take immediate steps towards my
career development. The SMART objectives are provided below:
Objective Specific Measurable Attainable Relevant Timely
To
enhance
leadership
skills
This is
specific
objective as
it focuses on
improving
leadership
skills and
securing
suitable
The
measurement
criteria for
development
of leadership
skill is to
gain the
ability to
inspire and
Improvement in
leadership skills can
be easily attained.
The most suitable
action for attaining
leadership skills to
take short online
classes on leadership
theories and styles
Improvement in
leadership skills
is essential for
carer
development in
marketing field.
This is because
marketing
department heads
4
months
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evidence for
development
in leadership
skills.
unite a team
even in
challenging
scenarios.
which expands
corporate leadership
knowledge (Crowley
and et. al., 2019).
at large
corporations have
to supervise
teams for
attaining strategic
objectives related
to marketing.
To acquire
problem
solving
skills
This goals is
very specific
in nature as
it involves
making
progress in
area of
problem
solving
skills.
Improvement
in ability to
find quick
solutions for
various
marketing
problem
which can be
applied easily
and quickly
is the
measurement
criteria for
this
objective.
Development of
effective problem
solving skills is also
easy as it involves
usage of logical
reasoning and
critical thinking
(Hasibuan, Saragih
and Amry, 2019). I
can develop problem
solving skills by
learning about
critical thinking and
understanding
various lines of
reasoning. This will
help me look at
problem from
different
perspectives and find
the most effective
solution as quickly
as possible.
Problem solving
is relevant skill
for individuals
seeking progress
in marketing
field. This is
because during
implementation of
marketing
campaigns
various problems
can occur which
hamper successful
attainment of
strategic
marketing
objectives of the
company.
Effective problem
solving skills help
marketing
employees
resolve such
issues to keep the
3
months
6

marketing
campaign on
track.
To develop
decision
making
skills
This is
specific
goals as it
centres
around
improving
decision
making
skills to
enhance
speed of
decision
making in
critical
situations.
The
measurement
criteria for
decision
making skill
development
is the ability
to quickly
decide the
best course of
action in
every
scenario.
The objective of
developing decision
making skills can be
developed easily.
There are different
tools available for
making decision
making process
more accurate and
quicker such as
decision matrix,
Pareto analysis and
marginal analysis
(Mardani and et. al.,
2020).
Improvement in
decision making
skills is relevant
to the marketing
field. This is
because decision
made by
marketing
department in
promoting
products and
services affect
profitability of the
whole company.
2
months
To build
digital
marketing
capabilities
The
particular
aspect of this
objective is
to gain
digital
marketing
skills and
appropriate
credentials.
Improvement
in digital
marketing
skills can be
determined
by the ability
to formulate
creative and
feasible
digital
marketing
campaigns.
The attainment of
digital marketing
skill can be
completed by
participating in
digital marketing
seminars and taking
online digital
marketing courses.
Improving
credentials related
to digital
marketing is
relevant to my
career in the
marketing field.
The importance
of digital
marketing si
growing all over
the globe which
has increased
7

demand for
employees with
digital meeting
skills.
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CONCLUSION
From the above report it is concluded that personal analysis is an important part of career
progression. This is because it helps individuals understand the skills which support their career
advancement and aspects to their professional profile in order to attain career goals. Conducting
a personal SWOT analysis is an important part of personal analysis as it helps identify the
opportunities and threats presence in relation to career development. SMART goals help
individuals move forward with their career development objectives as it helps create specific
attainable and relevant objectives which support career progression under specific time period.
SMART action plan also has suitable measurement criteria which can be used to assess the
success of the goals and ensure successful completion of the career action plan in given time
period.
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REFERENCES
Books and Journals
Afriyie, S., Du, J. and Musah, A. A. I., 2020. The nexus among innovation types, knowledge
sharing, transformational leadership, and marketing performance in an emerging
economy: an empirical study. Journal of Indian Business Research.
Bardach and et. al., 2020. Has achievement goal theory been right? A meta-analysis of the
relation between goal structures and personal achievement goals. Journal of
Educational Psychology, 112(6). p.1197.
Crowley and et. al., 2019. Measurement of leadership skills development among veterinary
students and veterinary professionals participating in an experiential leadership program
(the Veterinary Leadership Experience). Journal of the American Veterinary Medical
Association, 255(10). pp.1167-1173.
Daellenbach, K., 2018. On carrot cake and marketing education: A perspective on balancing
skills for employability. Australasian Marketing Journal (AMJ), 26(2). pp.172-179.
Dahl, A. J., Peltier, J. W. and Schibrowsky, J. A., 2018. Critical thinking and reflective learning
in the marketing education literature: A historical perspective and future research
needs. Journal of Marketing Education, 40(2). pp.101-116.
Farinas, L. M. and Rodiguez, D., 2021. The influence of digital marketing on recruitment
effectiveness: a qualitative study. European Research Journal of Management and
Business Economics, 6(1).
Grossi, A., Holmes, A. and Ibrahim, J .E., 2021. Use of Alcohol in Long Term Care Settings: A
Comparative Analysis of Personal Choice, Public Health Advice and the Law. Journal
of the American Medical Directors Association, 22(1), pp.9-14.
Hasibuan, A. M., Saragih, S. and Amry, Z., 2019. Development of Learning Materials Based on
Realistic Mathematics Education to Improve Problem Solving Ability and Student
Learning Independence. International electronic journal of mathematics
education, 14(1). pp.243-252.
Mardani and et. al., 2020. Effectiveness of virtual patients in teaching clinical decision‐making
skills to dental students. Journal of dental education, 84(5). pp.615-623.
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APPENDIX
CV
Curriculum Vitae
General information:
Name: XYZ
Father's Name: ABC
Mother's Name: KLM
Email ID: [e-mail]
Objectives:
I am working of a reputed organization in order to using my skill and knowledge in order to
developing professional career and adding my contribution in day to day activities which are
helps to achieving organisation goal and objectives.
Qualification:
BBA in marketing
Master's in marketing and HRM
Experience:
2 years of experience in marketing field as marketing manager at TESCO.
Skills:
Communication skills
Time management skills
Budgeting skills
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LinkedIn Profile
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