Career Viewpoint: Marketing Manager in Tour and Travel Industry

This report discusses personal analysis, career action plan, and CV for becoming a marketing manager in the tour and travel industry. It includes insights on skills, strengths, and weaknesses. The report emphasizes the importance of career development and the need for an effective career plan.

MG410 Career
Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PERSONAL ANALYSIS.......................................................................................................1
CAREER ACRION PLAN.....................................................................................................2
Curriculum vitae..............................................................................................................................5
\CONCLUSION...............................................................................................................................6
References:.......................................................................................................................................7

INTRODUCTION
Career development is defined as the process of selecting a career, improving the skills
and advancing the career path of an individual. In order to develop the personality of individual,
it is necessary for them to make better career. Career is all about the growth and development of
an individual in future. It is important for those individuals who want to develop their career in a
better manner to make a proper career plan as it help them in selecting the option of career along
with highlighting the present skills and knowledge with certain advantages and disadvantages.
The selected career for this report is the marketing manager in the tour and travel industry
because of the skills and knowledge of individual. This report deals with the internal analysis of
individual as per the vacancy of marketing manager, making a career action plan along with
designing an effective CV which also all the professional skills and experiences of an individual.
It has been found as necessary for person to measure their personal skills and experiences which
help them in identifying the competition level and certain areas for advancement. The process of
measuring and improving such skills, knowledge and experience is possible only by making and
developing an effective career action plan.
MAIN BODY
PERSONAL ANALYSIS
According to the current scenario, tour and travel industry wants to increase their sales
and for the same purpose, they are required to have a professional marketing manager which
perform all the marketing activities in an effective and efficient manner. Under this study, it has
been found that an individual is highly confident in raising their own skills and knowledge which
are necessary to develop for the purpose of attaining the personal objectives successfully. As per
my personal understandings of tour and travel industry, I found that I can make my career as the
marketing manager in the same sector. As I already gained experience in this area, now I have
capability to make a plan for the purpose of gaining a job profile of marketing manager because
of my passion and I always consider it as my dream. From the previous part of report i.e. CW1,
several of skills have been identified which are required in the marketing manager of an
organisation of tour and travel industry. Some of identified skills include communication skills,
best consumer service skills, language skills, cultural awareness, networking skills, knowledge of
relevant laws and legislation.
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From the above identified skills, it has been found that I do not have all the skills which
are necessary for a marketing manager. My current strengths include good communication skills,
I also have skills of growing my network by developing a good and positive relation with several
people (include subordinates, colleagues, customers, seniors etc.). On the other hand, I found that
I also have lack of some skills which include cultural awareness, knowledge of relevant laws and
legislation. In order to get the job of marketing manager, I have to develop the above mentioned
skills in myself. Currently I have skills of good communication, networking skills and best
consumer service skills. Effective communication skills help me in properly communicating all
the plans of marketing activities with my subordinates. Effective communication always results
in the completion of task in an effective and efficient manner. Along with this, my
communication skills can play an important role in the organisation while doing coordination
with other departments of organisation including HR, Finance, IT and many more. By
communicating the informations regarding the products and services of organisation to the
customers effectively, I can enhance the sales of organisation along with generation of revenue.
Networking skills are also one of my strength as it is necessary for marketing manager to build a
healthy and positive relation with the customers so that they can retain the existing customers
and attract more new consumers towards the organisation. It is necessary for marketing manager
to build several of networks with people so that they can influence them to buy any specific
product or service and implies with positive feedback. My another strength is to provide best
services to the consumer. I have skills to understand the needs and requirements of consumers
regarding the tour and travel industry. As a result, I provide best services to them which satisfy
the needs of consumers along with retaining them. On the other hand, it is also necessary for me
to understand the culture and language of the customers, so that I can know about the needs and
requirements of customers. I have to work on the skills such as language skills, culture
awareness along with the knowledge of relevant laws and legislation. It has been found that a
marketing manager have to deal with lots of people of several culture and having different
language. For the same purpose, they are required to have the skills to understand them. Hence, I
have to work on learning the culture and languages of people living in a specific area.
CAREER ACRION PLAN
Career action plan is defined as an important tool which is required by an individual for
the purpose of improving some specific weak areas. This plan show the complete evaluation of
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skills which the individual want to improve. I also have to prepare an action plan in order to
enhancing my certain weak points so as to succeed in my proposed career. Below mentioned is
my Career action plan:
SKILLS SIGNIFICANCE HOW IT CAN BE
DEVELOPED
JUDGING
CRITERIA
TIME
DURATION
Language
skills
It is necessary for the
marketing manager to
understand several
languages as the
customers are living
at several locations
and speak in the
language of a specific
region. It is necessary
for marketing
manager to
understand the
varieties of languages
so that they can
understand the needs
and requirements of
customers by properly
communicating with
them.
In order to develop
the skills of
understanding
several languages, I
have to join the
classes of learning
different
languages. By
joining the classes
of language
learning, I can
learn different
languages which is
an advantage for
the job profile of
marketing
manager.
The development of
leaning language
skills can be
analysed by the
result of the exams.
At the end of the
language learning
course, I have to
appear in the exams
and the result of
those exams will
clarify whether I can
understand the
specific language or
not.
1 year (By
December
2022)
Culture
awareness
It has been found that
the needs and desires
of people of different
culture is different.
The main
For the purpose of
developing the
skills of cultural
awareness, I have
to study the history
The result of
development
activities of products
and services in the
organisation help me
3 months (By
March 2022)
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responsibility of
marketing manager is
to analyse the desires
and wishes of
customers and then
develop the products
and services as per
their expectations. If
any organisation is
working at several
locations, the
marketing manager of
that company have to
deal with the people
of several cultures.
of several cultures.
Along with this, I
have to perform the
deep study of
cultures by
studying several
books, articles and
journals related to
the culture of
people of a specific
area. Many
knowledgeable
people has printed
several of books
and journals which
help the individual
in understanding
the cultures of
people.
in judging the skills
of culture awareness.
Along with this,
feedback from the
customers can also
help me in knowing
about the status of
the development of
skills of culture
awareness.
Knowledge
of relevant
laws and
legislation
For the purpose of
completing all
organisational
operations in an
effective and efficient
manner, the
organisation and
employees are require
to follow all the
relevant laws and
legislation, so that
they can work in a
Any individual can
develop the
knowledge of
relevant laws and
legislations by
doing any specific
law course or
diploma. I also
have to take
admission in the
diploma of law,
which help me in
The result of exams
of diploma help me
knowing about the
knowledge of
several important
laws and legislation
which is necessary
for me while
performing the roles
and responsibilities
of marketing
6 months (By
June 2022)
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lawful manner and
avoid all the illegal
tasks from the work
place. Working in a
legal manner leads to
the increase in
reputation of
organisation in the
market.
gaining the
knowledge related
to the several
important laws and
legislation.
manager.
Curriculum vitae
Name (XXX)
ABC street, London
Tel: 12345
Profile
I am a well organized, methodical and dedicated person having good interpersonal skills. I am a
good team player and willing to develop and grow my current skills. I am often found as
dependable and reliable and always look for new responsibilities within the wide range of work
place. Along with this, I have dynamic and active approach in order to getting the work done. I
am a determined and decisive person.
Key skills
 Have skills to handle work pressure
 Effective communication skills
 Team player
 Self motivated having ability top take the imitative
 Customer service skills
Education and Qualification
 Masters in Management (Marketing stream) 2020 from London University
 Graduation in management 2016 from London university
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Work Experience
 Worked as intern marketing executive for 6 months
Hobbies and interest
I love to go gym and do yoga. Cooking is my first priority in free time. I also enjoy spending
time with my friends and family.
References
References are available on request.
\CONCLUSION
From the above report, it has been concluded that the the career viewpoint is an essential
concept for each and every individual. It include the personal analyses along with the action
plan. Personal analyses help the individual in knowing about the current skills, strengths and
weaknesses. Action plan is prepared for the purpose of bringing advancement in the skills of an
individual.
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References:
Books and Journals
Amato, C., 2017. Experiential learning from the continental viewpoint: If the cap fits…. In Re-
thinking Legal Education Under the Civil and Common Law (pp. 13-26). Routledge.
Freischlag, J.A. and Faria, P., 2018. It is time for women (and men) to be brave: a consequence
of the# MeToo movement. Jama. 319(17). pp.1761-1762.
Matheny, M.E., Whicher, D. and Israni, S.T., 2020. Artificial intelligence in health care: a report
from the National Academy of Medicine. Jama. 323(6). pp.509-510.
Morris, R. and et.al., 2021. A taxonomy of dual career development environments in European
countries. European Sport Management Quarterly. 21(1). pp.134-151.
Shingo, S., Dillon, A.P. and Bodek, N., 2019. A Study of the Toyota Production System From an
Industrial Engineering Viewpoint: From an Industrial Engineering Viewpoint.
Takahashi, Y., 2019. The Impact of Increased Utilisation of Microelectronics on Employment,
Production Process, and Job Organisation-The Japanese Viewpoint. In Management
Under Differing Labour Market and Employment Systems (pp. 427-440). De Gruyter.
Wehmeyer, M.L. And et.al., 2019. A crisis in career development: Life designing and
implications for transition. Career Development and Transition for Exceptional
Individuals. 42(3). pp.179-187.
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