Career Viewpoint: Personal Analysis and Career Action Plan

This report covers personal analysis and career action plan for pursuing a career in marketing. It includes skills required for becoming a marketing manager, such as researching skills, analyzing skills, ability to handle pressure, leadership, technical skills, and content management skills.

MG410 CAREER VIEWPOINT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Personal analysis..........................................................................................................................3
Career Action Plan.......................................................................................................................5
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
APPENDIX....................................................................................................................................12
LinkedIn Profile.........................................................................................................................12
CV..............................................................................................................................................13

INTRODUCTION
The ability of doing work with other people with effective way is known as skill. This
report will cover personal analysis which includes current knowledge, experience and skills with
strengths and development areas. Moreover, this report also includes a career action plan which
cover both specific career and personal development related activity and also highlights the
skills, experience and knowledge which required for further development. In simple words job
opportunity means opening for full time employment. Job opening for marketing manager at
Sainsbury. For this job opportunities an individual should have skills like communication skill,
technical skill, leadership skill, creative skill etc. and required knowledge and experience of
marketing and sales, have ability to meet targets and should be result oriented.
MAIN BODY
Personal analysis
For the marketing manager job profile an individual required technical skill, leadership
skill, content management skill, creative skill, communication skill etc. and have experience of
two to five years in the field of marketing, capability to meet the targets, result oriented, support
team work and good command on English language. Qualifications needed MBA in marketing
specialization and any certification in the field of marketing and sales. So for this job profile I
have strengths like good trends analyser which helps company to forecast their sales in coming
time. Good communication skill helps organization to achieving objective on time and in
effective manner by the use of full resources and good networking helps in grab the whole
market. With my problem solving and critical thinking skills helps in solving issue of the

organization by brainstorming of employees and other methods (PENH., 2022). Leadership skills
means how an individual influence or guide others, with the qualities like effective
communication, accountability, vision, influence power, gratitude etc. help employees to achieve
goal with team. A good influence power is needed in marketing like how an individual influence
customer to purchase a particular product and have capabilities to identify the need and
requirement of customer and serve accordingly which build good customer relationship and have
a great impact on company growth. With my good project management skill helps employees to
work with better time management and good marketing helps in build brand image. For
development my skills I mainly focus on adopting new skills and knowledge because every
person need to be up to date and learn new things to work in more effective manner so this help
me in becoming more innovative.
However, I have determined that I face difficulty in adapting to new things. This one of
the major skills that is required within a professional opting for a career in the field of marketing.
With the constant changes in the technological environment of an organization, it has become to
learn to adapt new things faster and cope up with the changing environment. Therefore, I will
need to take certain actions through I can easily enhance my adaptability skills and enhance the
skill in order to gain a valuable marketing position within a reputed organization (Homsey,
2021). I also lack the ability to conduct market research in order to determine the trends that are
existing within the market with respect to the marketing done by different organization.
Also I have observed that there are several other skills too, that I need to develop within
myself in order to become an effective marketing manager within a reputed organization. The
skills that will help me in becoming the marketing manager includes leadership skills, content
management skills, technical skills, ability to work under pressure and development of analytical
skills. All of these skills have their own importance and will help me in improving my current
skill set and help me in reaching my business objectives . Since, the job role of a marketing
manager is creative in nature, it requires the ability to analyse the information, ideas, patterns,
trends and objects (Hayden, and Osborn, 2020.) . This helps the manager in developing an
understanding towards the information and then analysing it order to develop new ideas.
Similarly, the job the marketing manager is technical in nature and therefore, it requires the
manager to have sufficient knowledge and understanding towards using different types of
technical tools in order to fulfil the roles and responsibilities of a marketing manager.

Most of the marketing campaigns are fast paced in nature and therefore, it is essential for
the marketing manager to know how to work efficiently under the pressure and meet the
deadlines on time. The marketing manager should be efficient and should be able to quickly
promote the products and services of a company in the market and grab the attention of
customers and engage the customer towards the brand.
Marketing manager also look market and develop marketing strategies, pricing strategies
and generate innovative ideas which is beneficial for organization growth. In today's world most
powerful tool is the internet, which helps in marketing and sales of goods and services in the
market. For maintaining good websites and social media platform to attract customers, creative
skill is needed and skill of taking advantages of positive reviews also help organization (Al-
Shamali., 2022). I want to development digital marketing skill by taking certificate courses
which gives extra value to my profile because business focuses on both online and offline
marketing and sale their products on both stores so by developing this skill I can do marketing in
more effective manner.
Career Action Plan
A career action plan has been prepared that states different skills that an individual needs
to develop within themselves in order to pursue a career in the field of marketing. They are:
Skills Resources Time frame Strategies
Leadership skills Availability of
internet, notebooks,
and study material.
3 months In order to develop
leadership skills, it is
essential for an
individual to take
courses with the field
of leadership and
management, try to
enhance the ability to
communicate
effectively in front a
huge audience and
carry out a personal
reflection (Walker‐

Donnelly, Scott, and
Cawthon, 2019.). It
will help the
individual in
determining their
performance and
taking steps in order to
continuously improve
the same.
Research skills Information about the
market, materials with
respect to different
organizations and the
ways they carry out
research.
4 months In order to enhance
and develop the ability
to conduct market
research, an individual
must learn about the
market at first,
determine the needs
and wants of the
customers, learn about
how survey can help in
determining the trends
and preference of the
customers and try to
formulate strategies
which could help the
individual in solving
the problems and
issues faced by the
individual.
Adaptability Availability of people
from different
2 months For the purpose of
developing

backgrounds in order
to learn to adapt to the
changing environment.
adaptability skills
within an individual, it
is essential for a
person to embrace
change.
Try to work in
different environment
and spend time with
people belonging to
different cultures in
order to get an
understanding towards
their culture and get
used to change.
An individual should
also keep an open
mind and be open to
change and enhance
the problem solving
and decision-making
skills.
Analytical skills Books, novels,
newspapers, websites,
journals or study
material.
5 months The analytical skills
can be developed
within an individual
by reading books,
novels, newspapers,
different types of
journals, articles and
summarising their key
features (Shaito,

2019.).
Playing games that
requires analysis of a
particular situation and
developing strategies
that could help in
solving the scenario.
Content management Tutor, study material 5 months For the purpose of
developing content
management skills, an
individual should take
in person training
programs, take online
tutorials that could
help the person
learning how to
effectively
management the
content online.
Technical skills Availability of
technical software,
applications, tutors.
4 months In order to inculcate
the technical skills
within an individual, it
is important for the
person to constantly
upgrade their
knowledge towards the
use of different types
of technology within
different departments
in an organization.

For the same, an
individual must take
trainings with respect
to the use different
types of technology
and try to implement
its use in order to
determine as well as
evaluate its outcome.
Ability to handle
pressure
Organizers for time
management
3 months For the purpose of
developing this skill,
one should try to make
effective use of time
management within
the day to day lives.
Try to make effective
utilization of time and
remain focused
towards achieving the
accomplishing the
tasks (Dallison,
2019.).
Learning to work
within the stipulated
timeframe and try to
make the most of it
within the stated
timeframe.

CONCLUSION
From the above report, it can be concluded that in order to pursue a profession in the field
of marketing, an individual should have several skills that will help the person in attaining its
career goal. The skills required for becoming a marketing manager include the researching skills,
analysing skills, ability to handle pressure, leadership, technical skills and content management
skills.

REFERENCES
Books and Journals
PENH, P., 2022. Social Media Manager.
Al-Shamali, S., 2022. Digital Marketing.
Homsey, B.O., 2021. An Action Plan for Artistic Identity and Career Development. Dance
Education in Practice, 7(1), pp.19-25.
Hayden, S.C. and Osborn, D.S., 2020. Using experiential learning theory to train career
practitioners. Journal of employment counseling, 57(1), pp.2-13.
Walker‐Donnelly, K., Scott, D.A. and Cawthon, T.W., 2019. Introduction: Overview and
application of career development theories. New Directions for Student
Services, 2019(166), pp.9-17.
Dallison, K.J., 2019. Plan: Me–a practical tool for career decision making. Journal of the
National Institute for Career Education and Counselling, 43(1), pp.26-32.
Shaito, F., 2019. Career Development: An Overview. Research Gate. See discussions, stats, and
author profiles for this publication at: https://www. researchgate.
net/publication/336812981. Research· October.

APPENDIX
LinkedIn Profile

CV