MG410 Career Viewpoint CW2 Report: Marketing Career Development Plan

This report, created as part of the MG410 module, delves into a marketing career viewpoint, focusing on personal analysis and a strategic career action plan. It begins with an introduction outlining the importance of career development and personal analysis in achieving marketing goals. The main body comprises a detailed self-assessment, identifying strengths such as communication skills, digital marketing proficiency, conflict resolution, and teamwork, while also acknowledging areas needing improvement, including presentation skills, critical thinking, time management, research skills, and leadership abilities. A comprehensive career action plan is then presented, specifying measurable objectives, achievable actions, relevant resources, and timelines for enhancing skills like organizational skills, critical thinking, leadership, time management, and presentation skills. The report concludes by emphasizing the significance of developing marketing expertise and competencies for a successful career, referencing relevant literature, and including a sample marketing executive CV in the appendix.

MG410 Career Viewpoint
CW2

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Personal Analysis.........................................................................................................................3
Career action plan for improvement of lack areas.......................................................................5
CONCLUSION ..............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Career view point is the development of the action plan which is essential for the helping
in the determination of improving the area. It is considered to be the factor which helps the
business in the addressing the overall objective that are required for the achievement of the
individual goals. It is also considered to be the factor that allows the organization in creation of
the career that provides the marketing for field of providing the various job opportunities for the
working in the different companies. This report will also provide details of the personal analysis
that is going to be very important for the development of the personal analysis.
MAIN BODY
Personal Analysis
In the personal development of the career in marketing job designation it is very
important for me to be able develop my ways of communication, relationship with other
departments, knowledge of digital marketing practices and also strategies which would allow me
to develop the ways in which it can influence the employees and their problems in the form of
building better results that can establish the effectiveness of the providing the business that I will
be working for with increase in the marketing practices (GrÃjdieru, 2018). With the good
knowledge of the digital marketing tools and collaboration with the other department can allow
the work of the organization to be able to resolve the different types of hurdles and conflicts
which can arise between the employees and also their company that lack in the achievement of
their objectives.
Strengths :
 In order to make the career in the marketing field I have worked very effectively on the
ways in which the communication has been recognized as one of the key skills for the
development of the marketing practices. I have been able to analyse that the
communication in this organization has been said that the better control of the ways in
which I have been able to increase my performance.
 I have also been able to develop strong digital marketing tools practices as that would
allow me to generate increase in the marketing influence which I will be able to provide

the companies. My experience for the digital marketing practices has been said to be the
practice which helps me to gain the competitive advantages.
 Acquiring of the conflict resolution skills it is very important to address the ways in
marketing practices can be influence. Conflict resolution is said to be the skills that is one
of my strengths as I have had experiences in which I have managed situation in the
workplace.
 My team working skills are also very strong for helping me collaborate with the other
departments. The ways in which I am able to work effectively is the factor that helps me
to gain the experience that allows me to develop the effective strategies for managing my
work with other individuals in the team.
Areas of improvement
 My presentation skills can be said to be the one which I need to be working on the most
as I have not been able to be as effective as the other individuals in the preparation of this
comment. The skills of presentation are said to be the ways in which I am able to manage
the different forms of work that can bring me better success with marketing practices that
require the investment of time.
 One of my weakness also increase the lack of use of critical thinking that has been the
reason due to which I have not been able to effectively use my organizational operations
effectively for my career's favour. As I have not been able to develop the learning
practices which are considered to be the ways in which the organization can develop a
better understanding the different types of decisions that can be made (Miller, 2021).
 I have also been able to identify that due to the desire of doing everything and anything I
lack the ability to complete my work in time. For me the better performance can be said
to be the factor which allow to analyse the strategies required for the understanding of the
level of experience that I require for being more punctual towards the ways in which I
can manage the strategies required for the growth of the experiences.
 I have also been able to identify that my research skills are very poor which are the
reasons due to which I might face issues in gaining effectiveness in the different level of
marketing experiences. The research skills of this organization has been said to be the
factor that provide me the factors that can bring the growth to the ways in which I can
help my marketing knowledge to also increase.

 Due to the lack of experience in the fields of mentoring and I can say that I lack
experiences in leadership and managing people. This is a skill which would help me to
grow my career in the field of marketing (Markova, Modliński and Pinto, 2020). It has
been said that the ways in which I can manage people is said to be the very important for
gaining success in the marketing field as a professional.
Career action plan for improvement of lack areas
Career action plan is considered to be the tool which is used by the individuals in order to
plan their operations for the actions that are to be taken for the improvement of the lacking areas.
It can be said that the development of the Marketing executives is very important for the plan of
the organization to develop the learning process,
Specific
Areas of
improvement
Measurable
Actions to
develop the skills
Achievable
Resources needed
Relevant
Success criteria
Time taken
Organization
skills
In order to
improve the
overall
organization skill,
I would need to
increase my
performance and
experience in the
daily learning
from the work
place experiences.
For the
development of
the organizational
skill I would need
a mentor which
would guide me
to increase the
experience that is
essential for the
growth of my
future practices.
I will consider it a
success if I am
able to increase
the performance
to the level of at
which I can
successfully be
able to achieve
the success
required.
It may take more
than 3 months.
Critical Thinking The critical
thinking skills are
helpful for
making better
decision for which
I would need
feedbacks from
the other peers
which would help
me to gain the
The success
criteria for this
business would be
when I will be
able to gain the
It will take 6
months.

the organization
needs to
understand and
also analyse the
ways in which the
it will be able to
gain the
competitive
advantages that
are required.
competitive
advantages that
are required for
the understanding
the areas of
improvement.
success from the
business towards
the ways in which
the company will
be able to gain the
success that is
required.
Leadership Skills Leaderships skills
can be very
helpful for
gaining future
growth in the
marketing
practices which
allow the business
to gain
effectiveness.
For development
of the leadership I
will need to read
books and articles
which would
provide me the
views of the
successful leaders
for being able to
achieve success.
Leadership skill
can be said to be
successful when
they are able to
gain the success
in the ways in
which the
business can
manage the
performance of
the company.
It will take 9
months.
Time
management
skills
Management
skills can be
improved more
when they are
completed on
time. It can be
said development
of the time
management is
It is going to
needs the
business the
essential key
requirements
which would
provide the
individuals with
the effective ways
The time
management is
said to be
successful when
I am able to
manage all my
work on time and
with effectiveness
(Schueller, 2022).
This will take at
least 3 months.

helpful for the
organization to
generate effective
organizational
performance.
in which I can
manage the
performance of
the company.
Presentation
Skills
Presentations
skills for the
marketing career
is said to be very
important as they
bring the
company the
success which is
required. For this
I would need to
develop creativity.
Learning
presentation
related classes
would help
individual
learning and
creativity it is
going to be very
effective for me
to generate the
factors which
bring the growth
to the
presentation.
Being able to
produce brilliance
with the
marketing
presentation
would be
considered to be
the success factor
in the marketing
practices.
It will take at least
6 months.
CONCLUSION
With the help of this project it can be concluded that the need of developing marketing
experience, skills and competencies are very important for being able to make the career in
Marketing executive. In this project the organization has been able to successfully be able to
provide the business with the factors that help the company being able to generate new strategies
which can be used for gaining competitive advantages. In this report the different types of action
plan has been created for the marketing practices.

REFERENCES
Books and Journals
GrÃjdieru, E., 2018. How to sell careers to the employees you want to keep? A marketing
approach on career development. Bulletin of the Transilvania University of Brasov.
Economic Sciences. Series V.11(1). pp.37-44.
Markova, M., Modliński, A. and Pinto, L.M., 2020. Creative or analitical way for career
development? Relationship marketing in the field of international business education.
Creativity Studies. 13(1). pp.99-113.
Schueller, J., 2022. Germany's International Career Services: Marketing Mismatches and
Sustainable Structures. International Higher Education. (110). pp.33-35.
Miller, A., 2021. PREPAREDNESS OF EARLY CAREER MARKETING
EDUCATORS. Academy of Educational Leadership Journal. 25(4). pp.1-2.
Online
5 Key Skills of a Marketing Manager, 2021[Online]. Available through: <https://align.me/b2b-
marketing-blog/5-key-skills-marketing-manager/>

Appendix
Marketing Executive CV
Name : XYZH
Address:292-294 High St, Dorking RH4 1QT, United Kingdom
Objective: To start working with a company that has digital marketing operations.
Skills highlight:
 Communication skills
 Presentation skills
 Good knowledge digital marketing tools
 Marketing practices and concept knowledge
 Problem solving skills
Education :
Certifies degree in the management of Marketing (MBA)
Bachelors degree in the business administration
LinkedIn Profile