Business Strategy and Acquisitions of Carlsberg: A Global Beer Brewing Industry

business of carlsberg

Introduction
Carlsberg A/S is a global brand of the
beer brewing industry. The organization
employs more than 40,000 employees
and has its operations in Western
Europe, Eastern Europe and Asia. The
flagship brand of the company is
Carlsberg Beer. The other products that
are manufactured by the company are,
Kronenbourg, Tuborg, Somerby Cider
and many more (Carlsberg Group 2018).
. The company also exports its products
to the Asian countries like, China and
Hong Kong

Business strategy of carlsberg
The major purpose of the company has
been to pursue perfection and they
strive to brew better quality beers. The
product that is manufactured by the
company stands at the heart of the
celebrations and at times when people
come together. The business strategy
of Carlsberg mainly implies that the
beer is produced in the domestic
market and then it is supplied to the
international locations with low
amounts of customization (Short et al.
2016).