Business Ethics - Assessment 2 Individual Project

Business Ethics

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Identification of company that is considered to be ethical and reason for their ethical
consideration. .............................................................................................................................3
Discussion of ethical philosophy followed by company.............................................................4
Discussion of whether company faced ethical challenges in past and key elements of success
of these challenges......................................................................................................................5
Identification of key stakeholders of chosen company and discussion of their role in
maintaining business standards of company ..............................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business ethics can be described as form of applied ethics in business that examine
ethical principles as well as problems that can be arise in business environment (Alzola, 2017).
This project report includes analysation of ethical approaches of Carlesberg which is Danish
organisation providing its products and service in different countries. This project report includes
identification of ethical consideration of company and reason for which it is considered ethical. It
discusses ethical philosophies to be followed by companies. It discusses ethical challenges to be
faced by companies in path and key elements which make them successful for addressing these
issues. Moreover, it consist identification of key stakeholders of company and their role for
maintaining business standards of company.
TASK
Identification of company that is considered to be ethical and reason for their ethical
consideration.
Carlsberg is a multinational organisation which is providing its product and services in
different company. It was established in the year 1874 in Denmark by J. C Jacobsen. It is also
posses some other brand like Tuborg, Kronenbourg, Neptun, Somersby cider, Belgian
Grimbergen, Baltika a Russian best selling beer (Dziubaniuk and Nyholm, 2020). It is providing
its products and services in Asia, Easter Europe, Western Europe. It is a large organisation as it
has around 41000 employees working for success and growth of company.
Carlsberg is a multinational organisation which is adopting ethical practices in their
organisation. These ethical practices is important for their business as it provide them success in
market. Adopting ethical practice in business provide them competitive advantage in business as
is provide favour to business organisation (Ermasova, 2021). It helps them to attract more and
more staff towards their organisation as ethical practices create good image of company. It also
helps them to retain employees for long term. These ethical consideration helps them to attract
more investors as it increase confidence of people. It is creating good impact over reputation of
company as company is involving in good practices which does not create harm to other person.
It allow company to fulfil their legal and regulatory requirement which is important to make a
positive image of company.

Carlsberg is adopting code of conduct in order to ensure that employees as well as
business partners have clear understanding for ethical values and principles. It is design for
purpose of affirm and promote different standards of conduct that helps to reinforce honesty and
ethical behaviour. It is adopting ethical practices in business by adopting different practices
which are mentioned below:
Compliance with laws and company policies: Carlsberg is implementing and
application rules, regulation and laws which improve reputation of their business (Hassan and
Alanazi, 2018). It is important for an employee to comply with these regulation.
Anti corruption and anti bribery laws: Bribery as well corruption are not allowing in
different countries. It is not legal to offer, promote and give money to government officials in
order to get advantage. Carlsberg are consider bribery as morally wrong, dishonest as it is not
acceptable in this organisation.
Competition laws: Competition law is a anti trust law which prohibit any harm to
consumer as well as competition present in market. These includes price fixing, customer
sharing, bid rigging things among different organisation.
Data Protection and privacy laws: Carlsberg is adopting this law in their organisation
as they are maintaining privacy of data of their clients, customers, suppliers, employees another
stakeholders. It is responsibility of an organisation to protect personal data of their stakeholders
in order to ensure their privacy.
Conflict of interest: Conflict of interest can be occur in situation where personal interest
of third party suppliers, customers as well as relative that create impact over interest of
Carlsberg. This organisation ensuring interest of employees over their personal interest.
Discussion of ethical philosophy followed by company
Ethical theories play important role in decision making of a company as these theories are
representing viewpoint of individuals who are seeking guidance and making decisions (Mili,
Gharbi and Teulon, 2019). There are different theories to be adopted by Carlesberg which play
important role in decision making as it helps to predict outcomes and also helps to following
duties of an organisation. There are four philosophies of ethics including deontology, virtues,
utilitarianism and rights. Carlesberg is adopting deontology and rights philosophies in their
organisation.