Carlsberg Strategy | Presentation

Carlsberg Strategy

Executive Summary
■ Carlsberg has developed as due to a cooperation capacity with the diverse
components and this is the min strategy to create monopoly in the market
and dominating the Brewer Association.
■ This presentation offers glimpse about Carlsberg business strategy in relation
with management framework such as SWOT Framework, PESTEL Framework
and Porter Five forces analysis.

Introduction
■ Carlsberg Group is one of the world top five brewers founded in 1847, operating on
b2b and b2c market. In Australia, Carlsberg has been brewed by Coopers since
2012 with its old recipe in relation to its flagship beer in markets.
■ The case concerns about the company success in China and Russia where growth
in emerging markets in China and Russia present several opportunities to the firm

Mission, Values and Goals
■ In relation with Carlsberg mission and vision, the company mission is to be a
dynamic provider of quality beers and it also brings its innovative culture, exciting
brand and committed teams which will bring individuals collectively and increase
greater enjoyment in life.
■ Considering the vision statement, it is “possibly the leading beer company among
the world” so as to become the first selection of the customer and employees
while steering market development in advance (carlsberggroup.com, 2019).