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Understanding of Industry Trends

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Added on  2019-09-13

Understanding of Industry Trends

   Added on 2019-09-13

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Carnegie TechnologiesAssessment – 3: Market Segments and Decision MakingStudent Name: Student ID: Course Name: Course ID:Faculty Name: University Name:
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Table of ContentsIntroduction................................................................................................................................2Industry Trends..........................................................................................................................2Growth....................................................................................................................................3Profitability............................................................................................................................3Primary Segment and Decision Making....................................................................................4Major Market Segments.........................................................................................................4Primary and Secondary Target Markets.................................................................................4Competition................................................................................................................................5Positioning Map for Organization..............................................................................................5Conclusion..................................................................................................................................6References..................................................................................................................................6Appendix....................................................................................................................................6
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IntroductionCarnegie Technologies has been selected for the assessment. The company is into technological and communications products such as mobile devices, cellular core network operations, and others. Some of the products of this company are Hi-Fi Voice, Bandwidth Aggregation, Wireless Access Manager, and others. The company is US based and has the potential to move into the international space with the technology. The market selected for the company is Australian Telecommunication Sector. The company is oriented towards serving the customers with the high speed access internet connections by leveraging on the available network from nearby phones. This paper is concerned with the market analysis for the company under various aspects. Industry TrendsThe understanding of industry trends helps the company in forming appropriate decisions. There are various aspects that are looked upon while analysing the industry trends. This section has considered three areas, namely, growth, profitability, and factors associated with the PESTLE Analysis. PESTLE Analysis has been shown in the appendix. The PESTLE Analysis has covered the likely interventions that are expected for this company if it operates in Australia. The economic situation has been studied that shows whether the people will be able to afford the service. The social aspect showed the orientation of the target customers. The technological aspects showed the presence of technology in the country and the orientation of the mass towards this. The legal and political factors cover the government orientation and supportive rules and regulations available. The sub-sections below cover the growth of the industry and whether it would be suitable for the company to enter, and whether the company will be able to attain expected profitability.
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