Understanding of Industry Trends

Added on - 13 Sep 2019

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Carnegie TechnologiesAssessment – 3:Market Segments and Decision MakingStudent Name:Student ID:Course Name:Course ID:Faculty Name:University Name:
Table of ContentsIntroduction................................................................................................................................2Industry Trends..........................................................................................................................2Growth....................................................................................................................................3Profitability............................................................................................................................3Primary Segment and Decision Making....................................................................................4Major Market Segments.........................................................................................................4Primary and Secondary Target Markets.................................................................................4Competition................................................................................................................................5Positioning Map for Organization..............................................................................................5Conclusion..................................................................................................................................6References..................................................................................................................................6Appendix....................................................................................................................................6
IntroductionCarnegie Technologies has been selected for the assessment. The company is intotechnological and communications products such as mobile devices, cellular core networkoperations, and others. Some of the products of this company are Hi-Fi Voice, BandwidthAggregation, Wireless Access Manager, and others. The company is US based and has thepotential to move into the international space with the technology. The market selected forthe company is Australian Telecommunication Sector. The company is oriented towardsserving the customers with the high speed access internet connections by leveraging on theavailable network from nearby phones. This paper is concerned with the market analysis forthe company under various aspects.Industry TrendsThe understanding of industry trends helps the company in forming appropriate decisions.There are various aspects that are looked upon while analysing the industry trends. Thissection has considered three areas, namely, growth, profitability, and factors associated withthe PESTLE Analysis. PESTLE Analysis has been shown in the appendix. The PESTLEAnalysis has covered the likely interventions that are expected for this company if it operatesin Australia. The economic situation has been studied that shows whether the people will beable to afford the service. The social aspect showed the orientation of the target customers.The technological aspects showed the presence of technology in the country and theorientation of the mass towards this. The legal and political factors cover the governmentorientation and supportive rules and regulations available. The sub-sections below cover thegrowth of the industry and whether it would be suitable for the company to enter, andwhether the company will be able to attain expected profitability.