Marketing Plan for Carnival UK

The marketing strategy can be focused on the unique selling points of the business such as the cruise ship experience, the variety of food and beverage options, and the entertainment provided on board. The marketing plan can include social media campaigns, email marketing, and targeted advertising to reach potential customers.

Running head: CARNIVAL UK
CARNIVAL UK
Name of the Student
Name of the Universities
Author Note

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Table of Contents
Activity 1.........................................................................................................................................2
Activity 2.........................................................................................................................................5
Activity 3.........................................................................................................................................6
Activity 4.........................................................................................................................................9
Activity 5.......................................................................................................................................11
Activity 6.......................................................................................................................................12
Activity 7.......................................................................................................................................14
Activity 8.......................................................................................................................................14
References......................................................................................................................................16

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Activity 1
Dr. Purchases a/c Cr
Date Particulars
L/
F Amount Date Particulars
L/
F
Amoun
t
1-Feb To Kate a/c 5001 28-Feb By balance a/c 34553
1-Feb To Harry a/c 29552
34553 34553
Dr Kate a/c Cr
Date Particulars L/F Amount Date Particulars L/F
Amoun
t
6-Feb To Bank 5001 1-Feb By purchases 5001
5001 5001
Dr Harry a/c Cr
Date Particulars L/F Amount Date Particulars L/F
Amoun
t
17-Feb To cash 29552 1-Feb By purchases 29552
29552 29552
Dr Sales food Cr
Date Particulars L/F Amount Date Particulars L/F Amoun

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t
28-Feb To balance 6837 3-Feb By cash 1824
By cash 1687
By cash 1611
By cash 1715
6837 6837
Dr Cash a/c Cr
Date Particulars
L/
F Amount Date Particulars
L/
F
Amoun
t
3-
Feb To sales beverage 11203 17-Feb By Harry 29552
3-
Feb To sales food 1824 28-Feb By Balance 19778
10-
Feb To sales beverage 8966
10-
Feb To sales food 1687
17-
Feb To sales beverage 11710
17-
Feb To sales food 1611
24-
Feb To sales beverage 1715
24-
Feb To sales food 10614
49330 49330
Dr Catering Cr
Date Particulars L/F Amount Date Particulars L/F
Amoun
t
28-Feb To balance 2008 14-Feb By bank 2008
2008 2008

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Dr Bank a/c Cr
Date Particulars
L/
F Amount Date Particulars
L/
F
Amoun
t
14-Feb To catering 2008
6-
Feb By Kate 5001
28-Feb To balance(overdraft) 2993
5001 5001
Dr Sales beverage Cr
Date Particulars L/F Amount Date Particulars L/F
Amoun
t
28-Feb To balance 42493 3-Feb By cash 11203
10-Feb By cash 8966
17-Feb By cash 11710
24-Feb By cash 10614
42493 42493
Trial Balance
In the books of Carnival UK, Trial Balance
Particulars l/f Debit Credit
Purchases a/c 34553
Cash a/c 19778
Harry a/c
Kate a/c
Bank a/c 2993

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Catering a/c 2008
Sales beverage 42493
Sales food 6837
54331 54331
*All figures are in £
Activity 2
To achieve success in any kind of business, it is important for the business to ensure that
it is able to make a complete assessment of the performance of the business (David and David
2016). The financial performance of the business is required to be assessed in a timely manner
and with respect to this, it is required to be understood that, all the organizations need to make
considerate estimations with respect to the business operations and undertake measures to ensure
that the firm is able to attain success in the long run. The different Key performance indicators
which can be largely made use of by the different restaurants as well as the cafes can be stated to
be as follows:
Food categories
The food category can be adequately described as the different categories of the food
which will be required to be kept by a restaurant (Ansoff et al. 2019). When the restaurant is able
to divide up the food category wise, then they will be able to figure out and make an assumption
of the different types of food items in the form of the dishes are being sold to the customers and
the gains which they are earning out of the given set of sales. Once the restaurant is able to
measure the performance of the firm category wise, the control of the costs become considerably
easier. Moreover, calculating the costs of the categories is much simpler in nature as compared to
the calculation of the cost, consumer wise.

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Figure 1: The Restaurant KPI
(Source: Brewster and Hegewisch 2017).
Net sales
Another KPI which can be send by the business can be stated to be the Net sales of the
restaurant. The net sales can be defined as a measure whereby the financial manager of a firm of
the organization tends to measure the overall sales as incurred by the firm with respect to a
particular time frame (Bratton and Gold 2017). This measure not only assists the organization in
ensuring that it is able to track the total revenue earned by the organization but also assists in
understanding that the customer count can be made and the overall costs which have been
incurred by the firm can be taken into consideration.
Activity 3
HR Life cycle of Food and Beverage manager on Cruise Ship
The HR life cycle can be understood to be the overall lifecycle of a particular individual
who enters a new firm in a manner such that, he is made aware of all the rules as well as the
regulations of the organization and overviewed about his role in the long term of the
organization. It has to be understood that the overall role of a manager can be stated to be quite

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similar to that of the role of any general manager in a firm and hence, they also follow a
generalized HR life cycle:
 Recruiting and Selection: This stage tends to form the first stage of the employee
lifecycle in an organization and with respect to this, the firm would be required to ensure
that the make the selection of the different employees like the managers based on a
certain criteria. This shall then be followed by the overall selection stages of the Food and
Beverage manager through which he is made to undergo various tests which will assist
the firm in selecting the best person as possible (Lasserre 2017).
 Introduction and Career Planning: In this second stage of the Introduction and Career
planning, the Food and beverage manager would be introduced to the overall operations
of the firm which will then be followed by the overall career planning stage. The career
planning stage shall outline the performance of the employee which is expected out of
him in near future and ensure that, the employee is motivated to perform considerably
well.
 Career development: In this aspect, the employee who is the manager is shown the way in
which he will be successfully able to progress in the long run (Carnivalcorp.com (1),
2018). He is provided a succession planning report with respect to which is guided with
respect to which he will be performing adequately well for the overall purpose of the
firm.

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Figure 2: The HR lifecycle
(Source: Brewster and Hegewisch 2017)
 Termination or transition: The fourth and the last stage is the termination stage whereby
the manager will either be transited to another stage or firm or his tenure with the firm is
terminated.
Importance of HR Life Cycles for Strategic Talent Management
The Human resource life cycle can be considered to be an important part of the overall
organizational goals and hence, plays a crucial role in the domain of Talent Management. With

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respect to this, the HR life cycle will not only help the firm in guiding the employees and
motivating them to perform well but also goes a long way in assisting the firm to retent the talent
within the firm. The HR lifecycle helps to find the right talent and formulate ways to retent them
in the organization and hence, assists the firm in attaining its overall objectives.
Recommendations made for improved documentation
To ensure that the overall clarity and data of the restaurant is arranged adequately, the
organization would be required to ensure that, they will be successfully able to manage the
records and then later on apply this, when the need arises (Noe et al. 2017). This goes a long way
in assisting the firm to attain overall success and to ensure that, there does not arise any
miscommunication with the employees and their performance records. This documentation
comes in useful during appraisals and other such related aspects.
Activity 4
Performance management Plan
Goals desired by the organization:
1. To resolve the negative behaviour of the employees as present
2. Resolving the issues related to the employee turnover
Actions to be adopted
The different strategies which can be rightfully adopted by the organization in order to ensure
success in the long run of the firm can be stated to be as follows:
1. First of all, in order to overcome the problem related to the negative staff behaviour, the
organization would be required to ensure that they are successfully able to engage in the
meetings with the different employees regularly and in a similar manner, also be able to

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support them and try and understand their perspective. Once the firm will be able to
understand the employee perspective, then it becomes considerably easier for them to
engage in success with respect to the long run.
2. Another measure which can be adopted by the organization to ensure that they are able to
engage in considerable success can be related to the measure of incentives. All the
employees as working in the firm, require some kind of a motivation in order to work
towards the welfare of the firm and hence, with respect to this, for the firm, this kind of a
motivation comes from the incentives. Hence, if the employees in the restaurant are
provided with considerable support to perform for the welfare of the firm.
Figure 3: The performance management cycle
(Source: Bratton and Gold 2017)

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Measurement of improvement
The different measures of improvement which can be adopted by the firm for the
Performance management plan can be stated to be the:
 Decrease in the Staff turnover rate
 Increase in the net sales
Importance of HR Life cycle for overcoming the issues of staff retention
The HR lifecycle also has a role to play in improving the overall staff retention rate of the
firm. This means that, if the overall life cycle of the Human resource is carried out successfully,
it will assist in increasing the overall employee motivation which will then go a long way in
ensuring that the different employees remain focused towards the overall goals of the firm and
that they are able to carry out the different operations of the firm successfully.
Activity 5
Specific legislation of the firm
The Carnival Uk business is a consumer facing business and with respect to this, if they
are required to perform well and ensure success in the long run, then the business will be
required to follow certain legislations as well as rules which will then enable the firm to perform
as per the set standard. However, very often it becomes considerably difficult for the
organization to determine the regulation, hence, as the business operates in UK, one of the
legislative requirements which have to be followed by the organization can be stated to be all the
legislative requirements as followed by the UK businesses. However, to follow a particular law,
it can be understood that a specific law which can be followed by the firm can be stated to be the
law of Package Travel, Package Holidays and Package Tours (Amendment)

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Regulations 1992 and Civil Aviation (Air Travel Organizer’s Licensing)
Regulations 2012 which is primarily applicable to the operations of the specific
firm.
Impact of company, employment and contract law on the firm
The main types of law which tend to govern the overall operations of the organization
can be stated to be the company law, employment law and the contract laws. All of these laws
and legislative requirements tend to define and limit the overall operations of the firm. This
means that, in the case of the company law, the limitations related to the operations of the
company, tend to structure the overall operations of the firm. The company law often states
down the operational requirements of the organization and the number of hours the restaurant
can operate for and with respect to this, they will be successfully able to ensure that they should
open their restaurant at that specific time only. Moreover, the different employment laws helped
to understand that the employees have certain rights and at any point of time these employees
may choose to work for a specific time frame or in addition to this, the employees may not be
mistreated in this regard (Carnival UK (1) 2018). The decision making if done as per the
different laws and legislatives, will help the business in growing considerably and ethically.
Hence, all the operations of the company need to follow the different regulations and laws so as
to ensure success in the long run.
Activity 6
It is important for any business operation or the service to ensure that they are
successfully able to abide by the different business operations so as to ensure that they are able to
successfully conduct all the operations and see to it that they are legal in nature as well. Wheelen
et al. (2017), states that, the regulations have a strong impact on the different operations and with

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respect to this, it becomes critical for the firm to ensure that the organization sets a limit on all its
different operations, with respect to which they can earn a higher revenue range and in the same
time maintain its positioning in the eyes of the different customers. The employees should have a
limited operational hours and all their dues and payments need to be made in a timely manner.
Additionally, the government in order to ensure the overall welfare of the society lays a certain
set of rules so that the business can follow them and ensure success with respect to the different
operations of the firm. Hence, in this regard, the business would be required to implement
regulations as a regular part of the different operations of the firm. Moreover, in order to ensure
success, the firm is required to ensure that it is successfully able to avoid any confusions and
frauds in terms of employment and termination.

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Figure 4: The integrated departments
(Source: Brewster and Hegewisch 2017)
Activity 7
In a service organization, the different departments have to ensure that they maintain a
standard level of communication amongst each one of them so that they are successfully able to
provide a good service to the different consumers. In order to do this, the different employees of
the restaurant or the departments would be required to maintain adequate communication. For
instance, the customer needs to iron his clothes, then he would be required to contact the help
desk and this help desk would then be required to contact the designated department to provide

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them with this service (Brewster, Chung and Sparrow 2016). This shall then be followed by the
finance department and the operations department making a note of this and hence, ensuring that
the customer receives the service. Once the hotel would be able to do so, the customer demand
would be completed. However, these form the backend of the operations and the customer does
not need to be made aware of this and hence, the operations must be carried out in a presentable
manner.
Activity 8
As discussed previously, the different departments have to ensure that in order to be able
to provide adequate service to the different customers. They have to maintain a constant
communication link with the employees so as to see to it that, the service of the consumers can
be fulfilled adequately, hence, the different ways in which the communication can be carried out
by the different employees can be stated through an internal system which shall allow the
employees to talk to one another (Brewster and Hegewisch 2017). Hence, they may either choose
to communicate through the different social media tools and services or they might choose to
consider to communicate through the internal management tools. In this manner, there shall lie a
constant communication between the waiters, chefs and the restaurant manager which will allow
them to perform well and meet with the different consumer needs. The fulfillment of these needs
will make the restaurant successful. In this manner, the value chain improves as the link between
the different activities are strengthened and on the other hand, organization needs to train its
employees to make the system more efficient.

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References
Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R. and Ansoff, R., 2019. Implanting
strategic management. Springer.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Brewster, C. and Hegewisch, A. eds., 2017. Policy and practice in European human resource
management: The Price Waterhouse Cranfield survey. Taylor & Francis.
Brewster, C., Chung, C. and Sparrow, P., 2016. Globalizing human resource management.
Routledge.
Carnival UK (1), 2018, Who We Are, viewed on https://carnivalukcareers.co.uk/who-we-are, last
accessed 06 February 2019
Carnival UK (2), 2018, Explore Our Careers, viewed on
https://carnivalukcareers.co.uk/careers/#graduates, last accessed 06 February 2019
Carnivalcorp.com (1), 2018, Corporate Information, available at
http://phx.corporate-ir.net/phoenix.zhtml?c=200767&p=irol-prlanding, last accessed 06 February
2019.
Carnivalcorp.com (2), 2018, Carnival Corporation & PLC Form 10-K for the Fiscal Year ended
November 30, 2018, available as CarnivalCorporationplc_10K_20180129.pdf, on
http://phx.corporate-ir.net/phoenix.zhtml?c=140690&p=irol-reportsother2, last accessed 06
February 2019.
David, F.R. and David, F.R., 2016. Strategic management: A competitive advantage approach,
concepts and cases. Pearson.

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Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource management:
Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic management
and business policy (p. 55). Boston: pearson.