Carolyn MacCall- Leadership Style

The assignment focuses on depicting the leadership and management skills required in organization. The primary aim of the study is to find out relevant and brief understanding of balance between leadership style and management style. Leadership and management grid is presented for better understand of the concept and evaluation of leaders.

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Carolyn MacCall- Leadership Style
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1Carolyn MacCall- Leadership Style
ABSTRACT
The assignment focuses on depicting the leadership and management skills required in
organization. The primary aim of the study is to find out relevant and brief understanding of
balance between leadership style and management style. Leadership and management grid is
presented for better understand of the concept and evaluation of leaders.

2Carolyn MacCall- Leadership Style
Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................5
Carolyn MacCall- Background....................................................................................................5
Managerial Skills.........................................................................................................................6
The Change of theory..................................................................................................................7
The Leadership style possessed by Carolyn MacCall.................................................................7
The Leadership skills observed in Carolyn MacCall...................................................................8
Consequences of adhering the particular leadership style...........................................................9
Leadership and Management grid.............................................................................................11
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................13

3Carolyn MacCall- Leadership Style
Introduction
The current assignment focuses on brief understanding of concept of leadership and
management style executed in organization. The paper is based upon a case study of Carolyn
MacCall article “Ms. McCall has made her mark by turning easyJet from a company in chaos
into one with steadily rising profits in Europe’s fiercely competitive airline industry” by Nicola
Clark. The paper aims at demonstrating the leadership and management skills of Carolyn
MacCall, the former CEO of EasyJet. The aim of the study is to evaluate the leadership and
management style of Carolyn MacCall and the way she assessed the company to gain
competitive advantage and make EasyJet a global player across the world. The paper seeks at
explaining the characteristics and skills that has drove the company to move forwards and
achieve organizational goals. The study significantly focuses on the key real issues and instances
of Carolyn MacCall leadership executed within the organization.

4Carolyn MacCall- Leadership Style
Discussion
Carolyn MacCall- Background
Carolyn MacCall is a great personality in the business world. Carolyn MacCall is a
British businesswomen and ITV chief executive. Carolyn MacCall is one of the most powerful
and admired female bosses in Britain. Carolyn was chief executive of easyJet and now at present
Carolyn has enrolled herself in taking the role of CEO at ITV. Before being the chief executive
of airline, she was the CEO at Guardian Media Group. According to “Management Today
magazine MacCall has been recognized as the most admired leader in Britain two years in a row.
MacCall possess the down-to-earth personality and perceive inclusive leadership style. MacCall
believes that “women in the leadership position need to inspire female leaders” (Nytimes 2019).
EasyJet Airline is a British low-cost airline which s headquarter at London Luton Airport.
It operates at international and scheduled services on over 1,000 routes in more than 30
countries. EasyJet had to face drastic obstacles in the airline industry (Lanaj, Johnson nd Lee
2016). It was the time when Carolyn MacCall arrived at easyJet with a positive attitude, to
resolve the damages caused to easyJet. The new strategy of Carolyn MacCall paid off, easyJet
was rebuilt with new brand, focusing more on customer service and taking low cost into the
lucrative business travel market. MacCall was one of the winner recognized for her outstanding
leadership and management at the “CMI National Management and leadership award in Award
in 2013 (Nytimes 2019).
As a leader, Carolyn MacCall encouraged and motivated easyJet to remain great
European airline when she first stepped into easyJet. She motivated easyJet by stating “We have

5Carolyn MacCall- Leadership Style
a confident and secure future, we just have to navigate our way thought it. You don’t have to be
leader when it is easy” (Nytimes 2019).
Managerial Skills
The managerial skills which are possessed by Carolyn MacCall are
Decisions-making: MacCall is a former marketer and is quiet obsessed with her customer’s
experience. She spends around 20 and 25% on engaging with the customer and staff in order to
build good relationship (Guriev and Treisman 2017). A good manager would know when the
cost of the company is getting high. When easyJet was over the line of cost managers decided to
save the cost by cutting the proportion on-in-flight meals for the crew. When the airline was on
track then she restored the meals. Such strategies applied by Carolyn has drifted her to be a
successful chief executive.
MacCall ensured why marketers need allies across the business and how developing strong
relationship with the human resource department or the finance department is a smart and
effective idea for marketers.
Conceptual Skills: There was a time when Carolyn replied to a customer through mail when the
company got a feedback over the experience of easyJet. This shows how passionate Carolyn is
towards her profession and at what level she treats her customers.
Delegation: MacCall I good at delegating the tsk to the right person and aims at utilizing all he
resources she has got.in the organization (Copeland 2016). Carolyn believes proper delegation
of task would lead to effective management of a business and the company can gain profit with
less obstacles (Peacock 2019). When the task are done by experienced and skilled ones it is more
likely to be completed effectively.

6Carolyn MacCall- Leadership Style
Resilience: Resilience is the ability to recover quickly from depression, misfortune and adapt to
change MacCall have the ability to rejuvenate. When the aviation industry struggled with hard
Brexit, but she still continued to tackle with the situation, whatever the outcome of Brexit
negotiation MacCall was specific and clear on her goals whatever the outcome of Brexit she is
confident that the airline is leaner than it was three years ago.
Good marketer: MacCall grasped a good technique for positioning he aims was create perfect
brand for the customer “There will always be people who will just book for price, but our whole
aim is to make sure we’re a preferred brand.” Swapping commodity for affinity creates
positioning for creating accessible, vibrant and warm brand EasyJet. This has dramatically
changed the way the company present itself to customer over the past years. This approach has
deeply effected with consumers to the extent that 75% of passenger flying with the airline in
2016 have rebooked in 2017 as well. The percentage of booking has been increased to 23% in
2017 as compared to 2016.
The Change of theory
The change theory is an approach which is used to illustrate comprehensive description
of why and how a desired change is expected to happen in a particular context. The organization
will have to make certain necessary changes in order to reach the organizational goal and
response to failures. The changes may occur in culture, technology, strategies and other areas of
the organization. In easyJet there were many changes implemented in order to avoid challenges
and obstacles such as cost cutting through cutting-off the on-flight meal, taking prompt decision
during Brexit and provoking better opportunities for especially, female employees working
within the organization (Harper, 2017).

7Carolyn MacCall- Leadership Style
The Leadership style possessed by Carolyn MacCall
Transformational leadership is a leadership style in which the leader get involve with the
team and motivate, encourage, inspire and try to create change that will foster growth and would
shape the future prospect of the company. It is evident that Carolyn used to sit with her
employees and would discuss about the strategies this show that she is a down-to earth person
and believes in motivating others (Mencl, Wefald and van Ittersum, 2016). She be believes
motivating others would increase the performance of the employees. She took the role with the
task of boosting the employee’s morale and focusing on the customers.
Inclusive leadership is defined as the leaders who are great listeners, people-oriented.
These leaders are soft-spoken, patient, understanding and are keenly interested in initiating and
embracing change in the organization. MacCall shows inclusive leadership style, in FTSE100
MacCall is one of the seven female CEO who has given equal fair share of support to the females
in business (Sugiyama et al., 2016). MacCall has facilitated female progression and made it
easier for the females to work in the organization. MacCall initiated the workplace with flexible
working law and legislation. MacCall is moreover a customer focused leader who possess huge
amount of courage. Being a customer-centric leader it requires more than just giving
commitment and Carolyn is among the leaders who not only gives commitment to their
customers but also fulfills them with passion.
The Leadership skills observed in Carolyn MacCall
Integrity: It is one of the leadership skills which has made MacCall a successful business
women. Integrity is also a crucial part of leadership skills. Leaders need to be accessible and
open with clear vision. MC is clear about her decision and confident about her strategies.
MacCall have never repented taking her decisions and believed, that even if it is really hard to

8Carolyn MacCall- Leadership Style
achieve something be completely honest and straight towards the goal ((Peacock 2019. This
shows that she is a good decision-maker and have decision-making capabilities.
Emotional Intelligence: MacCall understand her employees really well and she says
“being able to relate to other people and show them that you want to nurture them” people and
try to build good relationship with her employees. She is very close to customers and staff, by
visiting to the cockpit to have a talk with the pilots and have a face-to-face interaction with the
customers in order to gain feedback (Peacock 2019.
Inspiring others- EasyJet CEO Carolyn MacCall aims at building cordial relationship between
the departments and inspire other to work together as a team in the organization. It was quite
extraordinary to think beyond the walls such as creating bonding and strong relationship with the
colleagues across the business especially finance department. Carolyn believes in healthy
competition, as a leader she never underestimated EasyJet competition Ryanair. On the other
hand she argues that there is a clear difference between the services provided in Ryanair is
different from EasyJet.
It is can be said that she maintains good balance between the managerial and leadership skill
in Carolyn MacCall, but according to her beliefs, ideas and the way she looks into business.
MacCall is moreover, a leader than a manager for EasyJet. From the above study it can be
depicted that Carolyn MacCall is a transformational leader (Peacock 2019. It is evident that
transformational leader is the most prominent one among all the leadership styles, but when this
style is carried too far it may bring some disadvantages.
Consequences of adhering the particular leadership style
Influence can backfire

9Carolyn MacCall- Leadership Style
This type of leaders are great visionaries and motivators, they possess the power to talk with
people and make changes and following particular goal as one. When the same approach is not
executed well then this could take a negative turn. When the leader is a risk taker and will take
decisions promptly then, the result can come up with negative influence. Thus, the subordinates,
will be the one to be put in the line.
Can provoke wrong decision
Since, the leaders are believable and have the charm to entice others, the decisions made that are
not of best interest of the majority can be carried out and can result to negative implication for
the organization.
Employees Outsourcing
The employees get highly motivated when the leaders influence them to do task. This can be
disadvantageous when the employees go beyond the walls of doing the task. They work for more
hours and can get employee burnouts in order to achieve the organizational goal. At last it may
so happen that the employees can get frustrated and dissatisfied as they can assume that they are
taken advantage.
Not effective in some conditions
Transformational leadership is not effective every time, when the organization is in the phase
of huge challenges and obstacles. The leader must the moreover a managerial leader in order to
tackle the possible situation presented in front of the organization. MacCall is more concerned
about the customers than the internal operations of the organization. Customer-oriented leaders
are found to be effective, but MacCall need to focus more on her internal operations as well.

10Carolyn MacCall- Leadership Style
MacCall is observe to be the ideal leader for EasyJet, who has the ability to handle the
organizational issues of the company. MacCall alone has taken a wide toll maintaining EasyJet
in a good position in the global market, but this may be disadvantage for the company in the
long-term. Since the employees are very well dependent on their CEO, in the future prospects
they may not handle difficult situations alone and may rely on senior management for each and
every small detail. When the organization is not under right person to assist or handle. The
details will be difficult to carry out by the organization.
Leadership and Management grid
Figure1: Leadership and Management grid
From the above managerial and leadership grid it can be demonstrated the leadership and
managerial style of Carolyn MacCall. The country club management is high for MacCall as she

11Carolyn MacCall- Leadership Style
is more concerned about people and her customers. This type of leadership focus more towards
the needs and feelings of people and the members of their team. For MacCall task management
is considered to be (8) level as she is not moreover a perish leadership because her first priority
has always been her customers and staff. . With reference to team leadership, MacCall is good at
both managing the team members and the production of the company (Theoharis and Scanlan
2015). The manager encourages for provoking team work and strong commitment among the
employees. This leadership has greatly fostered good production of the company and has helped
the employees to increase their performance in the global business world.
Conclusion
It is concluded from the above analysis that Carolyn MacCall has been a tremendous
leaders worldwide and has greatly inspired many people across the world. MacCall has been a
role model for the female employees and has a great hand in leveraging the overall production of
the company. It is also briefly understood that how leadership and management skills are
important in the organization for numerous reasons. The main focus of the study has made clear
understanding that an organization need both leadership and management style in a balanced
manner. Therefore, the organizational executives need to enlighten both the concept in building
and leveraging the growth of a business globally.

12Carolyn MacCall- Leadership Style
Reference
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