Career Viewpoint: Trends, Skills, and Experience in Marketing

CAREER VIEWPOINT
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis and application..............................................................................................................3
Evaluation....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
APPENDIX......................................................................................................................................8
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INTRODUCTION
Marketing as professional is going to includes a lot of strategies and techniques in order
to be able to get the right attraction of customers for the business. Determining the price, supply,
demand, profits and growth in market are some of the basic ideas which marketing professionals
are going to have to be able to operate effectively. The report is going to consist of trends, skills,
knowledge, experience and evaluation of marketing professional. Marketing professional a very
developing and competitive market which is present which is why I selected this industry and
there is a lot of growth as well which is existing.
MAIN BODY
Analysis and application
Trends generation in marketing industry
Trends which are coming in the marketing profession are many which have to be well
evaluated and analysed which is going to be a great factor. Trends which are coming in
Marketing is content, personalization, interactive content, video marketing, voice search
optimization, etc. which have to be developed in me so that there is going to be higher outcomes.
 Technology
Visualization of and Al-based automation must be present in marketing professionals
which is going to be highly beneficial for a long run (Kovacs, 2021). Employees have to be
actively involved in the process which is being followed so that there is going to be better
consequences and improvement which would be present. Artificial intelligence and other trends
are changing with time and they have to be well analysed and improved upon so that the
company will be able to work effectively and efficiently.
 Customer
Trends have to be followed because the lifestyle, expectations, demands and needs of the
clients are changing, which have to be analysed and improved upon so that there is going to be
higher consequences which the business is going to have on their profitability (Duan, Li and
Zhao, 2021). Improvement in the transaction factor has also come up which has to be well
understood and make sure that there are decisions as well which are being taken so that there is
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