The assignment discusses whether Carter Racing should participate in the Pocono race. The solution proposes that they should participate because it will bring new opportunities for their business, such as creating a brand image and getting sponsorship from Goodstone. Although there is a risk of engine failure, the experience of Robin Burns, who has high expertise in this field, suggests that Carter Racing should take the risk and focus on improving their car engines to improve their performance.

Analyze the decision-making process of BJ Carter, a businessman who is considering whether to participate in a racing event to promote his business, while also facing risks and challenges.

Should Carter Racing Participate in Pocono Race

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