Why Carusos Health Supplement Company Should Advertise with News Corp

Running head: CARUSOS HEALTH SUPPLEMENT COMPANY 1
Carusos Health Supplement Company
Name
Institution

CARUSOS HEALTH SUPPLEMENT COMPANY 2
CARUSOS HEALTH SUPPLEMENT COMPANY
Why They Should Advertise With News Corp
News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) is a global,
diversified media and information service company which help the Carusos health Supplement
Company to create and distribute authoritative alongside engaging content to consumers
throughout the globe. Because it the News Corp comprises businesses across an array of media
such as news and information services; book publishing; cable network programming; it help the
company meets its target audiences.
By using the Unruly ad tech company, the company will benefits by having its
advertising videos watched, tracked as well as shared across the Open Web hence reaching many
potential customers in these two niches (baby boomers and young family digital media). The use
of emotional audience data alongside user-friendly video formats by the Unruly will help the
company advertise and massively surge viewer engagement and brand performance.
The Unruly will help the company due to its secret weapon of being passionate people on
a mission to #deliverwow. Thus using this News Corp, 100% viewability is guaranteed to an
audience of 1.360 billion monthly distinct users’ crossways mobile, desktop and smartphones
(Tiago & Veríssimo, 2014).
Their Target Markets
The target market for the company are baby boomers (BB) and young families’ digital
media (YFDM). The BB are those individuals born between 1946 and 1964. They are presently
the largest cohort of consumer spenders. They account for almost $230 billion in consumer
packaged goods’ sales, or 49.0% of total sales in general. The BB are only targeted by a small %
of advertising, less than five percent.