Case 10 – Vivah Jewellery: Location strategy – pages 551 &552.

Added on - 16 Sep 2019

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Case 10 – Vivah Jewellery: Location strategy – pages 551 &552Question 1 – value 22 marks-Information refers to secondary and/or primary (6 marks)-Expand on this question to include a review of marketing mix variables and target segmentanalysis (16 marks)Question 2 – value 10 marks-2 advantages and 2 disadvantages (6 marks)-Explain how it can reduce the disadvantages, 2 comments (4 marks)Question 3 – value 10 marks-Two additional sites, provide 2 comments supporting and 2 comments not supportive each site.(Each site and analysis is worth 5 marks apiece)
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