Case Analysis: Solving Organizational Problems through Corporate Social Responsibility

Running head: CASE ANALYSIS 1
STUDENT NAME:
STUDENT ID:
TOPIC: CASE ANALYSIS
DATE: 6-06-2019

CASE ANALYSIS 2
Table of Contents
1 ABSTRACT........................................................................................................................2
2 INTRODUCTION..............................................................................................................2
2.1 Problem Statement.......................................................................................................2
2.1.1 Perspective of Social Isolation (Individual).........................................................2
2.1.2 Perspective of Organizational Isolation from Society.........................................2
3 METHODOLOGY.............................................................................................................2
4 Literature (Find and Generate)...........................................................................................2
5 Risk Analysis Recommendations to your Organization ( Synthesise )..............................2
6 Critical Discussions............................................................................................................2

CASE ANALYSIS 3
ABSTRACT
The assignment presents the problem-solving aspect of an organization. A bank has faced a
series of scandals such as bank charges for deceased customers, withholding payouts, breach
of contract, etc. Thereby now, the organization tends to focus on creating a positive image
while addressing corporate social responsibility campaign, #MeToo movement. This will
help to gain the image and trust of users. There are certain problems that are addressed while
pointing out the negative backlash, in-depth research, and literature that helps in gaining a
positive impact on the campaign.
1 INTRODUCTION
There is a negative backlash that has been observed from the public against the marketing
campaign. The marketing campaign consists of corporate social responsibility. Due to a series
of scandals that were observed in the banking organization, the organizations consider
working on a corporate social responsibility campaign. There are several problems that are
addressed in the marketing campaign by the public. These are as follows;
1.1 Problem Statement
The problem highlighted in the marketing campaign was a lack of trust among consumers
that addressed uneven behavioral change. The negative backlash from the marketing
campaign is the brand name that has been continuously highlighted. The brand equity has no
impact on corporate social responsibility campaign. The brand name is the negative backlash
that has been addressed in the marketing campaign as reported by the public. There are
arguments and debates regarding the negative backlash of marketing campaign initiated by
the bank. Customers lack the trust in the organization due to scandals and this is yet to be
noticed in the organization’s creative and digital advertising strategy.
1.1.1 Perspective of Social Isolation (Individual)
The perspective of social isolation is addressed while the company ensures that the marketing
campaign will solve the social isolation of individuals. Social isolation is addressed by
various individuals and this reportedly considers the negative aspect. It is important that an
organization solves the problem of social isolation quickly in order to gain importance
towards the marketing campaign that will help engage employees to consider a better and a

CASE ANALYSIS 4
future perspective to growth and development (Castell, 2010). There is a series of problems
that customers face in an organization. These need to be addressed effectively while
considering the best actions to be taken by the organization. The marketing campaign is a
specific activity that will society, organization and individuals. Social isolation drives the
need for social media and this goes vice versa.
1.1.2 Perspective of Organizational Isolation from Society
Organizations isolate from society due to some of the other reason. It is important for the
organization to stay in contact with the employees and the clients and not separate themselves
from people. Organizations need to become aware of focusing on several activities that
ensure social development (Sutkowski, 2010). Banking sectors are highly considering these
facets to focus on social involvement ideas. Social isolation is a dangerous state that an
organization may face due to lack of involvement in social and corporate activities. This is
the major concern that raises the potential downside of the organization. It is important to fuel
up the social responsibilities and consider the development of the organization in the best
possible manner.
2 METHODOLOGY
There are four paradigm theories that clarify the subjective and objective course of action to
be introduced in sociologist theories. The four paradigms are highly based on the debate in
sociology. Functionalist paradigm, interpretive paradigm, radical structuralist and radical
humanist paradigm theories are illustrated. It is important to concentrate on one such
paradigm theories that can be used in the methodology to ensure marketing campaign with a
radical change observed in society. The problem identified is the lack of brand trust by the
consumers. The functional paradigm perspective is based on objective regulation. This is the
major primary paradigm that an organization thinks for considering the best action taken for
organizational behavior with the help of hypothesis testing (Maric, 2012). The interpretive
paradigm perspective is a subjective based regulation perspective that seeks an explanation of
the stability of individual behavior in an organization. This mainly considers an individual’s
viewpoint. In this paradigm, researchers consider an ongoing process that helps to understand
individual behavior and focus on the demand of an individual. The radical humanist paradigm
is a subjective radical change perspective that considers the main concern of social constraint
that is highlighted in the organization. There is a limitation of human potential in this
perspective (Waele, 2010). This ideology separates the individual from true selves. A