Case Analysis of Chipotle Mexican Grill

Added on - 21 Jul 2020

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Case analysis: Chipotle Mexican Grill
TABLE OF CONTENTSOverview......................................................................................................................................1Strategic vision............................................................................................................................1Strategies......................................................................................................................................2Cultural aspects or evaluation......................................................................................................2Marketing plan.............................................................................................................................2Key highlights of Mexican Grill..................................................................................................2Internal and external environment of the company.....................................................................2External environment assessment: Porter five force analysis......................................................3Financial analysis or evaluation...................................................................................................4
OverviewBy doing analysis of the concerned case, it has found that founder of Chipotle MexicanGrill has placed high level of emphasis on reinvention or innovation. Given case presents thatCEO of Mexican tends to focus on providing customers with fresh quality food that made withfresh ingredients and classic cooking methods. In addition to this, restaurant owner also placedemphasis on the adoption and execution of customization concept. On the basis of such aspect,customers can select ingredients for the dish ordered by them. Further, in the service sector,satisfaction level of the customers influence from several aspects such as interior, quality ofservices and staff abilities. All such aspects show that strategic initiatives and actions that wereundertaken by the CEO of Mexican Grill highly prominent.Strategic visionVision statement of Chipotle Mexican Grill is ‘to change the way people think about andeat fast food’.
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