Case Analysis of Sports Journal

This article discusses the case analysis of a sports journal, including the questions asked by the organization, the findings of the evaluation, and how organizations can use evaluation to improve events.

Running Head: CASE ANALYSIS OF SPORTS JOURNAL
Case analysis of sports journal
Name of the Student
Name of the University
Author’s Note

Table of Contents
1.1. What questions did the organization ask?................................................................................3
2.1. What were the findings of the evaluation?...............................................................................3
3.1. How can organizations use evaluation to make events better?.................................................4
References........................................................................................................................................5

The chosen article for discussion is “A Financial Analysis of publicly traded professional sports
teams, Joshua-Hubman”.
1.1. What questions did the organization ask?
According to the author Masterman et al., (2014), a series of questions were introduced by
the top hierarchy to make sure that each of the activities fall accordance to that of the formulated
business plan. The questions are as follows:
 Did the financial budget of this year was positive, or there was a deficit within the final
balance.
 Is there any internal conflict at present that is taking place among the working peer
groups?
 What is the future plan for taking the business to the next level?
 What are the promotional strategies that will be undertaken by the firm?
 The level of consumer satisfaction and the areas that are required to be improved?
2.1. What were the findings of the evaluation?
After having a series of interview round with that of the randomly selected citizens, it was
found that they have many demands. Besides, there was a specific focus group that was set up to
observe the activities that are going on while the sports event. However, it was found that the
consumer has an additional demand that comprises of the fringe benefits like that of free means,
and a rest hall, and much more.
Besides, it was also brought into notice that the organization does do not take much initiative
towards the promotional activity. There is a need to make the concerning potential loyal
consumers aware of the events that are going to be inaugurated. For this making use of digital or

newspaper ads is one of the efficient means. On the other hand, during the phase of the sports
events, it is observed that conflicts take place among the individual working peer groups
(Kutcher et al., 2014). This conflict effect not only the internal organization but also affects the
external environment as well.
Besides, taking into concern for the consumer demand concerning that of the fringe benefits
and basic amenities, there is a basic sanitary issue within the events such that it leads to danger
regarding health issues. On the other hand, it is taken into consideration that this all is the result o
poor HR policies and organizational management efforts.
3.1. How can organizations use evaluation to make events better?
To undertake the evaluation the organization can undertake a poll or survey session using a
digital platform for the ease of mobile application use. Besides, a focus group to observe the
responses of randomly chosen subjects and based upon the responses try to recover the affected
areas.
Besides, the use of the internet platform can also be undertaken, as the internet has the power
to reach the bulk of the consumers at a single click of the mouse. Formulating an ad campaign in
the name of the sports company will enable the consumer market to give their perception and
vision. Besides, this set of responses can be compared with that of another region to evaluate the
extent of effectiveness of the responses.

References
Kutcher, J. S., & Giza, C. C. (2014). Sports concussion diagnosis and management. Continuum:
Lifelong Learning in Neurology, 20(6 Sports Neurology), 1552.
Masterman, G. (2014). Strategic sports event management. Routledge.