Running head: CASE ANALYSIS OF TRADE AID ORGANIZATION CASE ANALYSIS OF TRADE AID ORGANIZATION Name of the StudentName of the UniversityAuthor note
1CASE ANALYSIS OF TRADE AID ORGANIZATIONTable of ContentsTable 1 for Assessment 3: Entrepreneurial Process Case, Causation/rational-economicapproach:....................................................................................................................................2Table 2 for Assessment 3: Entrepreneurial Process Case, Effectuation approach:............5Table 3 for Assessment 3: Entrepreneurial Process Case, Bricolage approach:.................8Entrepreneurial process and its Relation to Trade Aid:...........................................................11References................................................................................................................................12
2CASE ANALYSIS OF TRADE AID ORGANIZATIONTable 1 for Assessment 3: Entrepreneurial Process Case, Causation/rational-economic approach:CAUSATION BEHAVIORSYes/ NoEvidence in available dataIdentified and accessed long-run opportunities to developTrade AidYesGeoff White, the General Manager of Trade Aidorganization is always concerned about thefuture of the organization and in this purpose, hehas made two most important commitments. Thefirst one is related to the growth of the businessand the second one is the change inorganizational structure1. White believes ingrowing the numbers of shops in New Zealandand expanding it in Australia. Trade Aid alsooffers ownership to the partners in order to createa joint venture.Calculated returns of variousopportunitiesYesIn opportunity development, new ideas areessential to create a good value and this processneeds experiment enough. In case of Trade Aid,value analysis is important. Entrepreneursconvert opportunities into effectuations2. TradeAid has implemented various opportunities tosecure its position in trade market and offerscustomers various alternate sources to chooseamong the products.Wrote a business planNoOrganized and implementedcontrol processesYesTrade Aid possesses a good organizationalstructure, which includes incorporative societyand its sub divisions3 .Trading company andinvestment trust make the incorporative society,which is divided into two parts- membersassociated with the organization and the TradeAid shops. The shops have their own trusts,which also include sub committees.Gathered and reviewedinformation about market sizeand growthYesSuccess of an organization lies on its knowledgeabout the choice of customers. It helps to gatherthe information regarding market size. White hasoperated a study to have a clear view ofcustomer and their demands. It is done underenvironmental and socio-demographic1Uabr.auckland.ac.nz.(2017).Retrieved11October2017,fromhttp://www.uabr.auckland.ac.nz/files/articles/Volume16/v16i1-trade-aid.pdf2Corner, P. D., & Ho, M. (2010). How opportunities develop in social entrepreneurship.Entrepreneurshiptheory and practice,34(4), 635-659.3Uabr.auckland.ac.nz.(2017).Retrieved11October2017,fromhttp://www.uabr.auckland.ac.nz/files/articles/Volume16/v16i1-trade-aid.pdf
3CASE ANALYSIS OF TRADE AID ORGANIZATIONconditions and it affects in identifying aminimum rate that the customers wish to spendgenerally. The amount is $604.Gathered information aboutcompetitors and comparedtheir offeringsYesTrade Aid faces competitions in global market.The tea and coffee trading often receivesobstruction from international brands likeMcDonald’s, Dilmah and Starbucks5. Thesebrands possess great market value by advertisingand they used the label of fair-trading to grab theattention of the customers. In the field ofagriculture, Trade Aid also faces competitionand White is aware of all such problems.Wrote or verbally expressed avision for the organizationNoDeveloped a project plan todevelop the products andservicesYesTrade Aid company decides a mark-up ratio of1:5 in case of arranging the price of product6.Theretail price is five times bigger than thepurchasing cost. This mark-up can be variedaccording to the sources and kinds of product.Mark-ups are different in case of textile injewellery products and this indicates thechanging of fashion among the customers. TradeAid has carefully developed the plan to deliverthe best services in the market.Wrote up a marketing plan totake the products/ services tomarketNo4Uabr.auckland.ac.nz.(2017).Retrieved11October2017,fromhttp://www.uabr.auckland.ac.nz/files/articles/Volume16/v16i1-trade-aid.pdf5Uabr.auckland.ac.nz.(2017).Retrieved11October2017,fromhttp://www.uabr.auckland.ac.nz/files/articles/Volume16/v16i1-trade-aid.pdf6Uabr.auckland.ac.nz.(2017).Retrieved11October2017,fromhttp://www.uabr.auckland.ac.nz/files/articles/Volume16/v16i1-trade-aid.pdf
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