Case Analysis of Walt Disney

Case Analysis of Walt Disney
Author’s Name
Institutional Affiliation
Date

Introduction
Walt Disney among the oldest organizations to introduce cartoons for the young and the old.
It has brought new meaning to the whole idea of entertainment with the introduction of fresh
concepts in all spheres of media to entertain people. The company has a number of affiliations and
subsidiaries that are assisting the organization in meeting its objectives and mission to deliver
exceptional experience in terms of media and entertainment (The Walt Disney Company, 2019). The
research will assist in understand the internal and external influences on the functioning of the
organization today.
SWOT Analysis
The SWOT Analysis the leading mechanism adopted to comprehend the internal influences on the
functioning of an organization. SWOT is an acronym for Strengths, Weaknesses, Opportunities and
Threats to an organization. A detailed SWOT analysis for The Walt Disney Company is done as
follows:
 Strengths: the company has a diversified portfolio of entertainment businesses. The portfolio
is very strong and the brand name of the company has an excellent reputation which it has
maintained over decades. There is significant reach of the entertainment options provided by
Walt Disney Company across networks and channels. The company is consistently evolving
with time to offer media content that is enjoy by individuals of all generations. Apart from
this, the company strategy is exceptional, high customer satisfaction is achieved and joint
ventures are performing very well (Ayodele, 2016).
 Weaknesses: the success is specific to mainly North America. It is also criticized for having
a negative influence on children at times and the productions of the company are considered
to be expensive in nature. The overall cost of running Walt Disney is very high as compared
to the amount of profits it produces (Minsor, 2016).

 Opportunities: the company is now focusing on growing its business in emerging markets,
especially in Asia. The media content is being offered at a very cheap price in countries like
Africa. Along with this, the company is spending a large amount of money on digital media
and research and development of new content ideas that would suit the altering requirements
of viewers across the globe. A Walt Disney food chain and other products are being made
available for purchase and use. New characters are being developed with concentration on the
Asian market for higher viewership (Carillo, et. al., 2013).
 Threats: there is significant evidence of economic unrest in European and North American
market. The competition for the production of unique and innovative ideas for cartoons is
being offered by other organizations. The popularity for the media content developed by
competitors is also rising largely. Lastly, the company lacks an effective corporate social
responsibility that is noted and criticized over time along with the increasing amount of
threats posed by piracy and look-like cartoon characters to lure viewers (Yao, 2018).
PEST Analysis
The PEST Analysis framework is among the leading tools adopted by researchers to comprehend the
effects of the external environmental conditions on an organization. PEST framework is an acronym
used for Political, Economic, Social and Technological aspects that tend to alter the working of a
company. A detailed PEST analysis for The Walt Disney Company is given in the following
pointers:
 Political: since The Walt Disney Company is diversified in a number of countries, the
political environment of every nation tends to have a positive or negative effect on the
organization. Given the economic turmoil in the US and the souring relationship between US
and China, The Walt Disney Company is likely to take a setback in the days to come.
Overall, the political environment of the countries of function is positive as the company