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Restoring Stakeholder Trust in a Crisis: A Case Analysis

   

Added on  2019-09-23

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Case analysis: Report formatThe topic was selected is: Government and Retailers - strawberry needle crisis inAustralia 2018 (food tampering) Please follow the instruction and marking criteria is attached below to complete this assignmentCase Analysis= 3000 words equivalent (+/- 10 %)Weight= 60%Submission:Online via CloudDeakinPlease note:This is an individual assignment.Prepare a report that analyses a crisis case from the list provided.Selectonecrisis case from the list provided below:Please note, the cases that have been selected have received substantial media coverage and several options will be familiar as a result.Content warning: key words have been placed next to cases.Crisis organisation/individuals involvedMain crisis periodBauer Media and Rebel Wilson (defamation)2017 – 18Channel Nine -60 minutes (child snatch/kidnapping)2016Facebook - Cambridge Analytica (data misuse)2018Johnson & Johnson - talc products (link to ovarian cancer)2018Government or Retailers - strawberry needle crisis (food tampering)2018Weinstein Company– Harvey Weinstein (sexual harassment & misconduct)2017 – 19You should prepare this assessment in report format. Below is a list of essential sections:Title PageNamethe case you worked onplus include your name/student number.
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This should be on a seperate page.Table of ContentsInclude numbered sections and page numbers.This should be on a seperate page.1. IntroductionIntroduce your case by providing some background and determine the type of crisis they experienced. Use academic literature to support the type of crisis.2. Environmental scanningExplain how you collected data for this report (your method). This section should be written so that if someone wanted to replicate the way you collected your data, they could do so and find similar results.State your methodOnce you have chosen your case, prepare a method that outlines how you will collect information about the case. This must include the date range you will search, the key words you will use, the database you will access, social media sources and additional websites/resources.Your method then discusseshow you will analyse your findings. You need to measure visibility and valence and show your findings.a) DatabaseSearch Newsbank.Newsbankis a database accessible from Deakin Library. Use the search tools to collect your dataset (media articles). This will help you prepare your lifecycle diagram and a separate graph to show visibility. You can also use the articles to measure valence.b) Social media sourcesYou may also use social media to measure valence.Identify social media sites that have discussed the crisis. In a similar way you narrowed the date scope for media articles, analyse a portion of social media posts.c) Websites/resourcesDo not be limited by Newsbank and social media sites. Use organisational websites, corporate reports, opinion piecesand academic resources to add toyour analysis. This information will be
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helpful in determining how they responded, what policies they have in place (and what appears to be absent/a missed opportunity).3. Results and AnalysisPresent your findings by providing a lifecyle diagram and graph representing visibility. In addition, discuss how the crisis evolved, which stakeholders were impacted, how information was communicated and critically analyse how the organisation responded.Present yourresultsand analyse the caseAnalyse the case by identifying who the crisis impacted (the stakeholders).Describe the response(s) and use academic literature to analyse the timingandresponse strategy (or strategies) used.Plot the timeline of events on a Lifecycle diagram.Create a graphidentifying the number of media articles.Demonstrate a level of analysis of social media.Identify policies in place by the organisation that addresses factors such as corporate social responsibility, codes of conduct etc...Discuss what they have done to rectify/rebuild since the crisis.4. RecommendationsBased on your analysis, was the organisational response satisfactory, how could this be improvedand/or, how can the organisation move forward? What measures or strategies should they enact; why?Make recommendationsMake recommendations as to what your case organisation could do to repair their relationship with stakeholders.This is an opportunity to demonstrate your problem-solving skills through a creative idea that could have real-world application.ReferencesProvide an accurate reference list including a minimum of six (6) academic sources.This task addresses the following Unit Learning Outcomes:This task will provide you with the opportunity to read more widely about the theoriesutilisedin public relations practice with particular emphasis on those that addressissueand crisis management.You will develop an understanding of how crises develop and the reactions/responses adopted by those involved.Through scanning articles surrounding your case, you will develop analytical skills through environmental scanning.
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