Restoring Stakeholder Trust in a Crisis: A Case Analysis
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Added on 2019/09/23
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The assignment is about analyzing a crisis case and making recommendations for repairing relationships with stakeholders. The report should be well-researched, logically structured, and supported by academic sources.
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Case analysis: Report format The topic was selected is: Government and Retailers - strawberry needle crisis in Australia 2018 (food tampering) Please follow the instruction and marking criteria is attached below to complete this assignmentCase Analysis= 3000 words equivalent (+/- 10 %) Weight= 60% Submission:Online via CloudDeakin Please note:This is an individual assignment. Prepare a report that analyses a crisis case from the list provided. Selectonecrisis case from the list provided below: Please note, the cases that have been selected have received substantial media coverage and several options will be familiar as a result.Content warning:key words have been placed next to cases. Crisis organisation/individuals involvedMain cris Bauer Media and Rebel Wilson (defamation)2017 – 18 Channel Nine -60 minutes(child snatch/kidnapping)2016 Facebook - Cambridge Analytica (data misuse)2018 Johnson & Johnson - talc products (link to ovarian cancer)2018 Government or Retailers - strawberry needle crisis (food tampering)2018 Weinstein Company– Harvey Weinstein (sexual harassment & misconduct)2017 – 19 You should prepare this assessment in report format. Below is a list of essential sections: Title Page Namethe case you worked onplus include your name/student number.
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This should be on a seperate page. Table of Contents Include numbered sections and page numbers. This should be on a seperate page. 1. Introduction Introduce your case by providing some background and determine the type of crisis they experienced. Use academic literature to support the type of crisis. 2. Environmental scanning Explain how you collected data for this report (your method). This section should be written so that if someone wanted to replicate the way you collected your data, they could do so and find similar results. State your method Once you have chosen your case, prepare a method that outlines how you will collect information about the case. This must include the date range you will search, the key words you will use, the database you will access, social media sources and additional websites/resources. Your method then discusseshow you will analyse your findings. You need to measure visibility and valence and show your findings. a) Database SearchNewsbank. Newsbankis a database accessible from Deakin Library. Use the search tools to collect your data set (media articles). This will help you prepare your lifecycle diagram and a separate graph to show visibility. You can also use the articles to measure valence. b) Social media sources You may also use social media to measure valence.Identify social media sites that have discussed the crisis. In a similar way you narrowed the date scope for media articles, analyse a portion of social media posts. c) Websites/resources Do not be limited by Newsbank and social media sites. Use organisational websites, corporate reports, opinion piecesand academic resources to add toyour analysis. This information will be
helpful in determining how they responded, what policies they have in place (and what appears to be absent/a missed opportunity). 3. Results and Analysis Present your findings by providing a lifecyle diagram and graph representing visibility. In addition, discuss how the crisis evolved, which stakeholders were impacted, how information was communicated and critically analyse how the organisation responded. Present yourresultsand analyse the case Analyse the case by identifying who the crisis impacted (the stakeholders). Describe the response(s) and use academic literature to analyse the timingandresponse strategy (or strategies) used. Plot the timeline of events on a Lifecycle diagram. Create a graphidentifying the number of media articles. Demonstrate a level of analysis of social media. Identify policies in place by the organisation that addresses factors such as corporate social responsibility, codes of conduct etc... Discuss what they have done to rectify/rebuild since the crisis. 4. Recommendations Based on your analysis, was the organisational response satisfactory, how could this be improved and/or, how can the organisation move forward? What measures or strategies should they enact; why? Make recommendations Make recommendations as to what your case organisation could do to repair their relationship with stakeholders.This is an opportunity to demonstrate your problem-solving skills through a creative idea that could have real-world application. References Provide an accurate reference list including a minimum of six (6) academic sources. This task addresses the following Unit Learning Outcomes: This task will provide you with the opportunity to read more widely about the theoriesutilisedin public relations practice with particular emphasis on those that addressissueand crisis management. You will develop an understanding of how crises develop and the reactions/responses adopted by those involved. Through scanning articles surrounding your case, you will develop analytical skills through environmental scanning.
You will have some examples of best practice from Assessment 1, some of which may help you formulate aproblem solvingstrategy towards risk assessment and prevention. You will present your findings and recommendations through a formal report that conforms to academic standards. Resources to assist: Please refer to the topic notes,FAQsand references provided throughout the trimester to guide you. Within each section of your report, there is an opportunity to apply ALR704 literature/materials. Formatting: Criteria Background researchA crisis case has been selected from the list. An appropriate method of information retrieval has been demonstrated. An adequate range of existing sources/research/further readingshavebeenutilised detailed background for the selected case subjectto analyse data to analyse Synthesis ofinformation & analytical thinking Demonstrated sound analytical skills in the presentation of results. Evidence of arange of sources have been used for analysis. Alifecycle diagram conveying key information and illustrating key stages unique has been included. Representation ofmediaanalysis has been included. Appropriate information and literaturehavebeen applied to illustrate crisis stages strategies. Understanding and application of relevant literature& justified recommendations Demonstrates sound identification and understanding of crisis definitions and resp Conveys an understanding of the impact the specific crisis has had on the case sub stakeholders. Creates suitable/relevant recommendations for the case subject and/or their stakeh Applies and connects appropriate literature/sources to support and justify ideas.
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A coherent argument is provided. The minimum number of academic references are utilised. Presentation,referencing, clarity, grammar and structure Adequately followed the referencing and formatting guidelines. The report is logical, consistent and follows the format described in the assignmen Demonstrates the use of word processing software, which meets formatting pre instructions. Accurate spelling,grammarand punctuation. Remained within the word count. Writing demonstrates knowledge and understanding with a clear structure enha expression. Accurate referencing. Prepare your case analysis as a report. Your report is being prepared for academic purposes (an academic audience) and will demonstrate your ability to use academic literature to support your analysis. You are required to appropriately source and reference material used in the writing of your report, according to academic standards. Report format Size 12 font 1.5 spacing ‘Normal’ margins settings (2.54cm) Page numbers, studentnameand ID in footer Submit as a Word Document or PDF Grammar, Spell and Word count check Harvard-stylereferencing Marking Criteria: The following criteria and weightings will be applied to work thatrelates to the assignment question: Submission: Yourcase analysis will be submitted via the 'Assessment' tab located at the top of the screen. Once you successfully upload your submission, you should receive a confirmation email. Please allow plenty of time before the submission time to troubleshoot.
Checking your work to avoid plagiarism and ensure you reference accurately You can check your work using:Self-Check Your Work with Turnitin Or You should be able to see your originality score once you upload. Please note, regardless of what colour or percentage your document shows via Turnitin when you upload your work, you should be checking thatallof your submitted work complies to academic standards. Please use the following links if you have any questions. Deakin referencing link:https://www.deakin.edu.au/students/studying/study-support/referencing Please remember to accurately cite all ideas you incorporate into your essay. Academic Integrity link:http://www.deakin.edu.au/students/studying/academic-integrity “Don't re-use any part of a previous assignment from a different unit (or even the same unit, if you are repeating it) or any part of an assignment submitted toanother institution without first getting written permission from your Unit Chair. Depending on the task, the Unit Chair has the right to permit or decline the request.” This unit usesHarvard- style referencing.