Report Case Analysis Using Strategy Model

This report analyzes two case studies using Porter Diamond Model and Values Journey and Organizational Pathologies. The report evaluates how Fitbit and Amazon expanded their businesses and improved their competitive strategies.

REPORT CASE ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PORTER DIAMOND MODEL...................................................................................................3
THE VALUES JOURNEY AND ORGANIZATIONAL PETHODOLOGIES ........................5
REFERENCES................................................................................................................................1

INTRODUCTION
A case analysis in related to the study of business problem that can bes conducted by
different situation in order to propose the viable solution to business problem. Also, the report
presented two case study in order to analyse the different problem (Brown, and et.al., 2022)
Report based on case study of Fitbit, that is US based company which operating business within
fitness wearables industry, organizations offering healths and activity that is related to trackers
that provide conjunction with smartphones. Another company is based on Amazon's Echo and
Echo Dots smart speakers that leads by the category's rapid adoption that is related to adoption
by household. Further, study evaluates the case study by porter diamond model and the values
journey and organizational pathologies.
MAIN BODY
PORTER DIAMOND INTERNATIONAL MODEL
Michael porter's diamond model is a diamond-shaped framework which is focus on
explaining why certain industries within particular nation are competitive internationally, where
other might not. Also, author argues on that because it is related to the ability for competing the
international arena that is based mainly on an interrelated set of locations advantages which
possess different aspects such as structure and rivalry, firm strategy, demand conditions, factor
conditions, related and supporting industries (Penna and Figueiredo, 2020) This is most popular
model which is defined as the theory of national competitive advantages that is based on
industries as strategic tool also this is followed by companies in order to determine and
developing the basis of competitive advantages need for international expansion of growth.
There are different elements within framework that are interconnected and also interactive firm
strategy, rivalry and structure, demand conditions, factor conditions, related and supporting
industries.
This model is based on case study of Fitbit, that is US based company which operating
business within fitness wearables industry, organizations offering healths and activity that is
related to trackers that provide conjunction with smartphones. IN context to company this model
is based on different element that are particular favourable in order to help for boosting its
growth international on the basis of innovation and up-gradation. In addition to this, company
focus on all the element which is related to refinement, also company able to become one of
including beverages brand that cross the globe in different countries (Lee, and et.al., 2021)

In order to explain the competitive advantage company focus on capabilities which are
related to competencies, innovativeness, superiors, suppliers, knowledges etc. That is why there
are many firms which are differentiates the products in better manner. The home based company
often provide different types of innovation which is related to innovation that is necessary for
any company in the aspect of technology by promoting skills that is related to productivity and
upgrade skills. The consistent innovation is help to grow effectively also this is help for diamond
framework that is related to four determinants.
Factor conditions- According to this factor it has been analysed that there are different
type of element are involved in order to focus on competitive advantage also Fitbit affected by
natural resources, factor conditions which can be developed at the large level. In order to
understand the natural resources it has been analysed that Fitbit is available in all the country
also in many countries company has their own operational and production plant. For instance,
natural resources such as water channel needs to be present so that it help to availability to as
firm on the location. By understanding the financial resources which are available at Fitbit that
are available with the help of equity capital resources and debt financial resources. Then, Human
resources including skill level and HR performance at Fitbit which is involving training
programs and all other investment programs that undertaken by Fitbit in relations to others.
Related and supporting industries- Fitbit has stood in huge market in order to work on
positive pressure and also help to encouraging mantra to players in industry that is towards
expanding and excelling on the basis of innovation and internationalization. According to the
case study it has been analysed that the presence of related industries ins the international market
and domestic market that is helps for growth and development ins terms of internationalization
and expansions of Fitbit. Then presence of supporting industries help to expand the business in
terms help for growing and expanding by following the progress and also help to develop the
business operations and attracting customers that help to creating awareness (Grover, 2019) By
considering the rival industries it has been analysed that its is one of the important factor which
is help for growth and development of business operations. Also, this is because of rival
industries who put pressure on industry for advancing and developing for maintain and better
share of consumer pie in market. The macro environment is helped for protected it products by
considering trademarking them and patented number of innovations that is also including
devices, sensors, methods, cases and systems (Degroote, and et.al., 2020)

Firm strategy, structure and rivalry- The strategy of Fitbit is related to the develop
business with the help of partnership and it is created brand awareness, accessibility and
visibility that helped for reaching to new market segments. Also, there is hierarchical
organization followed by company in order to flow the authority upward to downward direction
that helps to systematic flow of work. There are different type of challenges faced by
organization such as high competition in the smartwatch market related to Samsung, Redmi,
Realme, Noise etc. (Borges, and et.al., 2018) it increases the relevance and integration ins the
health care market that help to keep consumer interest to wearing that kind of smartwatches more
than 6 months. Then another challenge is related to the sustaining the challenge that is related tos
interest in its products that help to given average consumer that is used for 6 months by which
people lost interest in suggesting the Fitbit needed in order to add functionality.
Demand condition- According to the research a development in case study it has been
analysed that there are fast paced competitiveness of consumer technology innovation demanded
a steady stream of new products. On the basis of sustainability it has been analysed that there are
high demand for innovation faced company then product design and innovation could company
such as Samsung, Apple, Fitbit in order to sustain consumer interest and support. Then size of
domestic market has been important for Fitbit in its internationalization that help for expansion
measures also increasing size of local market help domestic consumer in order to understand the
dynamics at play with large market.
THE VALUES JOURNEY AND ORGANIZATIONAL PETHOLOGIES
This model is related to the human values that explaining psycho social behaviour
among adults which is originated for understanding the customer journey that is defined as the
series of touchpoint with customer and swim lanes that is help for describe activities by
customer, also the service provider and message which is being exchanged for emotion felt by
each party (Padgett, Ilhan and Fietkiewicz, 2019) The value journey is refers to the blueprint in
order to create a predictable flow of customers that is help for defining the step by step process
which is helps for converting total strangers that high value customer and brand promoters. This
is also identifying the value of customer in order to convert the high value customer and brand
promoters. In addition to this, organizational pathology is refers to the long-lasting substantial
malfunction that cause waste within organization and also the source of pathologies can be
found both inside and outside the organization and its environment.

By considering the case study it has based on Amazon's Echo and Echo Dots smart
speakers that leads by the category's rapid adoption that is related to adoption by household
which is enabled for the penetration of artificial intelligence voice assistants into everyday lives
of million of people. Then Alexa is one of the popular device of the Amazon also it enabled the
society's and customer's at the large. Also, company needs to address and identify the value of
customer getting the benefit of digital technologies. Then, this model work on the basis of value
station that is related to safe bounding in which there are unaware of rules of right living that also
not having discovered by own sense of autonomy.
Also there are people at that kind of stage of personnels development often find
themselves by victim state. Also, there are the biggest competition of Alexa is Siri that means
Amazon and Apple are rival of each other so that both the company makes their own value in
order to gains competitive advantages also at that time company focus on developing the
knowledge of power seekers of personnel developments there are typical behaviour of customer
in order to change it according to introversion, withdrawal, fearfulness, shyness and fearfulness.
In context to case study it has been analysed that ins order to seek the customer attention.
The another station is related to developments of right living in context of experimenting with
autonomy, also the value of people is refers to the element that is affected by lack of
responsibilities in order tos deal with customer. It is necessary to provide the benefit to customer
so that it help to gain their attention. This is also helped to portray themselves in orders focusing
on launching by expanding the business in order to more focus on developing partnership with
third party manufactures in order to add Alexa the voice assistant capabilities that is related to
hardware products which are including the different products such as washing machines,
refrigerators, cars etc. In the year 2019 over 150 products had built Alexa also in 28000 devices
worked as part of Alexa ecosystem (Denning, 2018) Then according to the third party raised
question it has been analysed that Amazon believed in consumers not blame the Alexa brand for
an inferior product as long as there was at least on of the good example of each product category.
The another value is related to the duty compliance that is faced due to faced challenges in orders
tos more focus on reflected by complexities of natural language processing also some natural
speech is related to the variable in order to use different voice in terms of word, tone, choice and
rhythm that must be interpreted by high value given to customer by including different

knowledge to customer also there are related to communication process which is clears by Alexa
in order to more focus on developing the customer journey better.
Organisational pathologies is related to the one of the broadest concept in the studies of
addressing fir internal aspect which is depended on the organization by dysfunctional
counterproductive, inefficient, destabilizing in extent which is related to pathological. Also, it is
help for long-lasting, substantial malfunction that causes waste within organization. Also, there
are different sources of pathologies which are related to the environment. Some internals factors
which is related to Amazon is employees, leadership, nature of the business, vision statement.
Amazon being identifiably positioned at one particular value stations because firm exhibits
mostly negatives in order to associate with traits and other station that is resulting for problem
solving so that it help to develop the strategic planning in company (Santafe-Troncoso and
Loring, 2021) In context to competitors it has been analysed that there are dominant culture on
Amazon which became stuck by other competitive advantages in orders to consider the low level
that exploit the future opportunities which may arise in external development. Also, there are
people working on Amazon by exposed to dependent or avoidant behaviour and also helps to
develop obsessive compulsive behaviour.
CONCLUSION
It has been concluded that present report is based on Fitbit and Amazon both the
companies are popular in their own market. Also, from the porter international diamond model
helped Fitbit to expand globally in order to improve competitive strategy. Then on the basis of
the values journey and organizational pathologies, it has been evaluated that company improve
the customer value in orders to improve the business strategy.

REFERENCES
Books and journals
Borges, and et.al., 2018. Socioeconomic and health profile of Haitian immigrants in a Brazilian
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Brown, and et.al., 2022. Changes in affect, physical activity, physical health, and sleep in
cognitive behavioral therapy for anxiety: A pilot study. Journal of Behavioral and
Cognitive Therapy.
Degroote, and et.al., 2020. Low-cost consumer-based trackers to measure physical activity and
sleep duration among adults in free-living conditions: validation study. JMIR mHealth
and uHealth. 8(5). p.e16674.
Denning, S., 2018. The role of the C-suite in agile transformation: the case of amazon. Strategy
& Leadership.
Grover, N., 2019. Enabling shift in retail using data: Case of Amazon.
Ilhan, A. and Fietkiewicz, K. J., 2019. Learning for a healthier lifestyle through gamification: a
case study of fitness tracker applications. In Perspectives on Wearable Enhanced
Learning (WELL) (pp. 333-364). Springer, Cham.
Lee, and et.al., 2021. Perceptions Towards Sustainable Transportation And Recommendations:
A Survey Case Study In Jakarta, Indonesia. International Journal of Computer
Information Systems and Industrial Management Applications. 13. pp.210-221.
Padgett, D. G., APPLYING DESIGN THINKING TO IDENTIFY OPPORTUNITIES TO
INNOVATE IN THE MANAGEMENT OF CLINICAL DETERIORATION.
Penna, K. N. and Figueiredo, C. M., 2020, October. The Laboratory of the Forest: Social, just
and sustainable management of the Amazon on focus. In International Conference on
Tourism, Technology and Systems (pp. 439-449). Springer, Singapore.
Santafe-Troncoso, V. and Loring, P.A., 2021. Indigenous food sovereignty and tourism: The
Chakra Route in the Amazon region of Ecuador. Journal of Sustainable Tourism. 29(2-
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