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case on Marks and Spencer

Added on - 07 Jan 2020

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Research Methods1
TABLE OF CONTENTS1. Clear statement of research question.......................................................................................32. Project goals and objectives.....................................................................................................33. Background/ statement of problem/ significance of the project..............................................34. Project design/ methodology....................................................................................................55. Project timeline........................................................................................................................76. Anticipated results...................................................................................................................8REFERENCES...............................................................................................................................92
1. Clear statement of research questionWhat are the issues business face in expanding within international market?2. Project goals and objectivesAim: To analyze the issues faced by business in expanding within international market: A caseon Marks and Spencer.Objectives:To explore the concept of international businessTo determine the importance of international business for the organizationTo examine the issues business face in expanding within international marketTo recommend the alternative ways through which issues faced can be resolved in aneffective manner3. Background/ statement of problem/ significance of the projectGlobal business is considered as the manner in which firm manages the business ininternal market that is comprised of sale, marketing, hiring as well as financial practices. Theconcept of international business includes commercial transactions that occurs among two ormore regions, countries as well as nations beyond their political boundaries. Generally privatebusiness are involved in undertaking the transactions in order to earn greater amount ofprofitability (Daniels and et.al., 2009). Government carries out as a reason of profit as well aspolitical reasons. The concept of international business is considered as all the form that areengaged into cross border transactions of the goods, services as well as resources among the twoor more nations.The major issues that is being faced by the firms in the present market is related withcompetition. For the sake of surviving there is increased importance for the firm to expand in theinternational market. As such this helps in increasing the increase the image of the brand in theglobal market (Knight and Kim, 2009). Moreover it act as an aid in enhancing the profitabilityand sales of the company to a greater extent. In global business management there are series ofissues that are being faced by the firm. Also it is regarded as task that involves investment ofhuge funds by the organization. With the emergence of globalization the trend related withcarrying out the operations within the international market has increased to a greater extent. This3
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