Code of Conduct in Sports Organizations: Controlling Player Behavior

Case report - critical analyse

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Code of conduct basically are determined as the collaboration of several norms, values,
principles, rules & regulations, employees behaviour, their expectation and many other things
which plays huge role in the successful operation of the particular industry. Sport sector has their
own code of conducts which are required to be followed by the individuals belonging to it and
the business organisations dealing into this (James, 2017). In order to maintain their reputation at
marketplace, it is highly important for sporting organisations to make use of clauses such as
provisions of contract that curtails or restrains behaviour of the individuals or the party linked
with the contract. Incorporation of these contracts simply several groups such as National Rugby
League and Australian Football League to cover up or protect their reputation or image among
its stakeholders. In the present report detailed description is provided on drafted a contractual
term that directly controls misconduct of players that might damage their sports activities or
reputation at marketplace.
MAIN BODY
A sports association holds the managerial right as well as duty of maintaining their brand
value and goodwill at market place. Such kind of sporting reputation has been acknowledged to
be associated with extensive sum of money put in a sport by media right holder, supporter,
sponsor and other individuals (Barry, Skinner and Engelberg, 2016). Along with this, it has been
analysed that sports organisations owes right over their players and are also authorised to control
their players at private level too. According to the sports organisation they can effectively control
their players life by simply looking after the athlete 24 hours a day, 7 days a week, 52 weeks a
year. This clearly depicts that player is seen as the employee whose life is clearly controlled by
the sports organisation for which they are working. It is highly important for them to focus on the
legal regulations that must be followed by them at every level so problematic situation can be
avoided at every level. Even though these sorts of control over players are performed legally and
under the contract but still it excludes many other zones too like human rights (Macdonald and
Ramsay, 2016). For instance players belong to AFL has rights in their own protection such as
freedom to speech, association, movement, assembly and religion. Also, sports organisations
must to develop presumption of innocence towards the players. This simply means right to
privacy or unproven guilty. Here, it can be said that according to the Australian none of the