Case Studies on Creativity and Entrepreneurship

Case Studies. 1
CASE STUDIES.
Student’s Name
Course Details.
Professor’s Details.
University.
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Case Studies. 2
Question One:
On Roger McKechnie’s part, I do see several elements of creativity in him. Roger McKechnie
explores the idea of starting his business of tortilla. Roger, while at his former workplace,
Associated Biscuits, the idea of tortilla chips emerged but was turned down by ninety percent of
the tasting panel. Roger then decides to start the business to take care of the ten percent who
were not observed yet they turned out to be affluent. The creativity of Roger McKechnie did start
way before given he recalls while he was at Tudor Crisps, he got described as a person who was
highly creative when a personality profile was conducted.
Question Two:
Roger McKechnie has exhibited a variety of cognitive skills and personality traits in his
business. Roger is a risk taker in business. Having been offered a job promotion to the level of
marketing manager, Roger turns it down as he does not want to go away from his friends and the
current lifestyle. Roger is faced by economic challenges making him become an entrepreneur.
Roger is a critical thinker. Roger recalls that while at Associated Biscuits, the idea of tortilla
chips was rejected but consideration was not given to the people who liked the product which
turned out to be affluent. Roger's critical thinking, therefore, helped him to flourish.
Question three:
Creativity is necessary to be at the center of plans for being an entrepreneur. Roger McKechnie
exhibits creativity in all aspects of his interactions in conducting business. Roger takes up the
idea of becoming an entrepreneur after relinquishing his job. Roger’s creativity enables him to
come up with the idea of starting Tortilla chips by recalling how the idea was rejected when he