Case Studies on Jamba Juice and Cirque du Soleil

Running head: CASE STUDIES 0
Case Studies

CASE STUDIES 1
Table of Contents
Question 1..................................................................................................................................2
Answer 1.................................................................................................................................2
Question 2..................................................................................................................................3
Answer 2.................................................................................................................................3
Question 3..................................................................................................................................4
Answer 3....................................................................................................................................4
Question 2..................................................................................................................................6
Answer 2.................................................................................................................................6
References..................................................................................................................................7

CASE STUDIES 2
Question 1
Answer 1
The industry segment of the Jamba Juice is restaurants and it belongs to the category of the
food and the beverage industry. The four environmental factors which are currently
prevailing in the industry as a whole are as follows.
Economic and the competitive forces: The economic condition of the United States is
elevating the situation of the unemployment and the purchasing power of the company and
also affecting the revenue and sales of the company directly. For example the age and
education is important to select the potential customers.
Technological: Due to change in the preferences the consumer is more likely to shift on the
nutritional brands. For example the technology of making the juice changes. Earlier the juice
was driven out by the hands rather than the juicer. The pace I affecting the timing and the
consumption (Tomczak, Reinecke and Kuss, 2018).
Social forces : Due to increasing focus towards the health of the society the Jamba juice have
to keep a cost that is best serving the customers and also sufficient to cover the expenses
along with the freshness of the fruits and vegetables. Also the freshness can be hampered
during the utilisation of the seasonal fruits. The health is getting affected. There are other
competitors to which the customers can switch to (Kotler, 2015).
Environmental: The season also plays a vital role in determining the success of the business.
For example the climatic conditions in the northern areas the temperature is low and the
business tends to fall off in the summer when people prefer to walk outside.