Case Studies on Swatch, Boeing and Airbus, and Netflix

Question
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Table of Contents
Case study-1 Swatch..................................................................................................................3
Case study-2 Boeing and Airbus (Commercial Aircraft)...........................................................5
Case study-3 Netflix...................................................................................................................7
REFERENCES.........................................................................................................................11
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Case study-1 Swatch
1). Business level strategy is based on the process in which examine that how Swatch
compete with other competitors in marketplace. Swatch firm derived such strategies by
managers, executives making decision about whether their competitive sources. Typically,
the main power of enterprise is to differentiate price strategy concept and also handling scope
of business operations (Farrugia, 2021). With time passing, it has been evolved the swatch
business strategy in different phases. In some cases, an effective strategy should be
represented the change in strategic perspective which can be evolved to maintain a strong
position of business in the competitive marketplace. Initially, Swatch was adopted the
business strategy and adopt concept of ETA. It is the most common approach related to ultra-
thin mechanical movements. It can be produced over 1000 variants. As per given study, it has
been analysed that Swatch uses ETA and rationalised the level of production. In order to
improve morale and ethics, Swatch will try to start the concept of marketing movement and
maintain a price of new product from low to high.
Based on the evaluation, it has been examined that a leader of Swatch firm can be
implemented strategic approach through lean operations. Thus, it is also established the
innovation culture and environment. It has been justified that Swatch strategy developed by
Thomke, and implementing the company’s engineer for them to develop a concept of thinnest
Quartz watch. This kind of effective plan should be adopted by swatch firm and develop a
strong position of brand in marketplace. Furthermore, it has been expanding the division of
Swatch which mean that use a diversification strategy.
Initially, the division of Swatch is focused on elaborating the business with the help of
diversification strategy. It is helping to make cheap, fashionable watches and maintain a
stylish design pattern. The different categories of watches are available for every age group.
This can be possible due to new technologies, and improving efficiencies (Suchek and et.al.,
2021). After successfully implementing corporate strategies, ETA has been tried to extend the
core value of business by using vertical chain integration process. It is helping to increase the
distribution and level of marketing in terms of Swatch watches.
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Based on the ETA, Swatch can be adopted business strategy and identify the basic entry
decision, came to the right conclusion. Afterward, the company was focused on the low price
approach in different categories of watches. These are considered the most attractive
opportunity for everyone. The movement of Thomke towards corporate strategy with the help
of new market and new item diversification (Cartwright, Liu and Raddats, 2021). As per
given scenario, it has been examined that ETA engineers created or develop a low price
quality watches and used on the basis of economic condition. For example- The main use of
Joint research & development, Quartz technology combined with intangible as well as
tangible resources. This kind of operational activities are created to handle strategic direction
of business.
2). Swatch is one of the strongest brand in marketplace because of their products as well as
services. In 1983, the company was launched a new product such as plastic quartz. It was
become a global phenomenon. In the context of innovation and technology, Swatch is one of
the technical breakthrough and divided into 51 parts and always opposed to 100
requirements, make an appropriate traditional wrist-watch. This kind of approach is always
supported to maintain and achieve a great success. Without any doubt, the use of innovation
and modern design helps to increase demand of Swatch items. When a perfect marketing
strategy is helping to target large audience. This kind of thing is not only collecting
fashionable accessories but it is also established a connection with potential clients.
Swatch was able to maintain the level of success over period of time and always tried to
promote its brand with labelling. In some cases, it is conducting a sponsorship program to
promote different kind of products as well as services. Nowadays, there is biggest market of
Swatch and making its strong presence. In recently, Swatch has been expanding their
business in BRIC nations. This is why because of considering a design culture and
environment. Therefore, it can easily increase brand awareness with capture or record a high
level market share with tough competitors (Hendriarto, 2021). That’s why, company will try
to focus on the sponsorship and targeting large audience. The great success of Swatch was
identified by Nicholas, implementing innovative marketing approach or strategies, brand
positioning transformed the entire business group. After that, it was given a new position in
competitive marketplace over time. However, it is changing demand of market where Swatch
has focused on introducing different type strategies. To keep up-to-date and maintain
innovation in products and services. That’s why, Swatch is always focused on maintain its
success over time and gaining more competitive advantage. Based on the research, it has been
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