Macy’s Case Study

CASE STUDY #1 1
Macy’s Case Study
Bérénice Huette-Moncelet
Siena Heights University

CASE STUDY #1 2
I. Macy’s critical milestones
Macy’s, Inc. historical background helps us understand the development of the company
throughout the years and where does its vision and mission come from. Macy’s was founded 150
years ago (for 2018) by Rowland Hussey Macy. The company’s logo is in reference to the North Star
Polaris that guided him when he was a sailor. In 1858, Macy’s started as a dry goods store in New
York City. Macy’s is the first company to put a woman at an executive position in the retail industry.
Macy’s is also the first store to charge equal prices for a same item for all customers. In 1922,
Macy’s went public and started to expand in other states of the country. Macy’s has a great
reputation for its Thanksgiving Day Parade. Macy’s was acquired by Federal Department Stores in
1929. The name of the company changed to “Macy’s, Inc.” in 2009.
II. Macy’s current mission statement analysis
Here is a legend of the components of a mission statement:
(1) Customers
(2) Products/services
(3) Markets
(4) Technology
(5) Survival/growth/profitability
(6) Philosophy
(7) Self-concept
(8) Public image
(9) Employees
Here is the mission statement for Macy’s written in the case study:
At Macy’s, we aspire to provide our worldwide shoppers (1) an experience that gives them the
confidence to be the best version of themselves.(8) Whether utilizing the unsurpassed expertise of
our employees (9) in store, or shopping on-line (3), we want to provide our customers with open and
honest communication (6) while they shop for clothing and accessories (2) that makes them life-long
members of our family.(5)