Case Study: Mr Maneesh

Running head: CASE STUDY 1
Case study: Mr Maneesh
Name
Institution affiliation

CASE STUDY 2
Mr. Maneesh Garg is the founder of Nagode Distributors Company which was started in Nigeria.
The company specializes in the trading and distribution of chemicals for over 30 years now with
its headquarters based in Dubai. The company distributes its products mostly in Africa and in the
Middle East. The subject base has about forty global suppliers for about 70% of the top traded
chemical products in Africa (Maneesh, 2014).
Mr. Maneesh is a single venture entrepreneur. This is because his vision of entrepreneurship is
long term. His lifelong ambition is entrepreneurship and he has been in the profession for over
25 years now. Mr. Maneesh started Nagode Industries Limited which is a flagship company in
Afriglobal group of companies with the aim of developing it into a global company (Nagode
Industries Limited, 2018). He has been able to do so by opening distribution centers in countries
like Cameroon, Dubai, Korea, and China, Egypt, Tanzania, Djibouti, and Ghana. In view of the
different ideas for the growth of the venture; his plans were to build a large business across the
world with a long term goal of growth and profitability which also makes Mr. Maneesh a
commercial entrepreneur. His motivation is profitability and growth in business. He has
successfully done achieved this by making investments in different parts of the world.
After a close analysis, the following characteristics have led to Mr. Maneesh’s successes. First,
he has the drive to achieve. He identifies his lifelong ambition as entrepreneurship. In his
entrepreneurial journey, he has become bankrupt more than twice but he was always able to get
himself out of the situation. He is also very creative. He has created a platform whereby he
managed to maintain his creditor’s trust as well as that of his staff when he was bankrupt. He has
the motivation to do more when things get difficult. When he was faced with various challenges,
he didn’t give up in his business, rather he identified ways to get himself out of the situation. Mr.
Maneesh is also visionary, he set his company’s vision to be the leading distribution and trading

CASE STUDY 3
group for chemicals and allied products in Africa. He has achieved this vision over the years. He
also possesses the character of perseverance. This is evident through the fact that he has been
bankrupt several times but never gave up on his dream and ambition. For there to be a success
story, entrepreneurs should possess skills such as managerial skills, leadership skills, creativity,
decision making skills and have ambition (Kuratko, 2016).
Creative thinking, design thinking, and innovation creates a considerable impact on an
entrepreneur’s journey (Drucker, 2014). Through the use of creative thinking, Mr. Maneesh was
able to identify the risks involved in entrepreneurship and overcome them. He has identified that
no situation is permanent therefore he has found ways to overcome the challenges in business.
He has identified that risks are inevitable. Through design thinking, Mr. Maneesh has adopted
management skills. He identified a method to manage his stakeholders, that is; the employees
and the creditors. He once told the staff that the business was in a critical condition and asked
them if they wanted to leave they could leave. He also developed a strategy to maintain his
creditors through over communication. He would always assure them that he will not runaways
with their money (Maneesh, 2014). This made his creditors gain trust in him. He also used
innovation to grow his business globally. In the Afriglobal group, there are different companies
which were established after Nagode Industries Limited.
Success and failure are always part of business. People tend to give up after failure which means
that they will not be successful (Spinelli, and Adams, 2012). Success and failure are featured on
Mr. Maneesh’s journey. He talks about how he owed lots of people money sometimes back. His
business was falling apart. He identified a major way to overcome this challenge. First, he called
his stakeholders to a meeting. He told them that his business is falling apart but it will pick up
soon. This was a way to give them hope. He told the staff members that this is the perfect time