Business intelligence system Assignment PDF

CASE STUDY #2
DATA CHANGES HOW NFL TEAMS PLAY THE GAME AND HOW FANS SEE IT
Submitted by:
Maham Khan (500907228)
ITM 100: FOUNDATIONS OF INFORMATION SYSTEMS
Submitted to:
Abbas Keramati
Ted Rogers School of Management
September 19, 2019

1: The business intelligence system was illustrated in the case study. The National Football
League (NFL) use Zebra Sports Solution’s tracking system and radio frequency identification
(RFID) tags to collect, organize and analyze data to help the NFL teams, Next Gen Stats and
Microsoft’s Xbox One NFL app make informed decisions.
The Zebra Sports Solution technology records the player’s speed, direction, location on the field
and other movements. This data is provided by the RFID tags, which is located on the player’s
right and left shoulder pads. The RFID chips transmit data to 20 radio receivers located in
stadiums. The radios transmit data to an on-site server computer, where Zebra’s software
matches an RFID tag to the correct player or official. The football has a sensor transmitting
location data, too. In two seconds, the data is received, analyzed and transferred by motion
sensors to Amazon Web Services for the NFL.
The data is used by the NFL to evaluate players and team performance, improve training and
strategies. Also, Next Gen Stats use the data to create charts and videos to explain differences
and similarities between players, teams and games. In addition, Microsoft’s Xbox One NFL app
use the data to create a fun experience for fans.
The inputs are the data collected by Zebra Sports Solution and RFID tags. For example, the
player’s speed, direction and location on the field. The output is how the NFL uses the data to
create custom-created analytics to deliver visualizations of the data to teams, the Next Gen Stats
uses the data to create charts and videos, the NFL app on Windows 10 and the Xbox One uses
the data to create fun games for fans and the data transmitted to the giant display screens in the
arena.
2: The systems support the manufacturing and production business function. The data collected
and analyzed help NFL teams create an effective game plan. It helps teams evaluate players and
team performance as well as make good decisions regarding whether it would be better to press
forward in a fourth-down situation and, which type of defense and offense strategy should be
implemented. In addition, it helps teams create new training programs for athletes to improve
their performance. The systems support the sales and marketing business function, too. For
example, the NFL Next Gen Stats use the data to create and display charts and videos to explain
the differences and similarities between players, teams and games. This is a good marketing
strategy because fans are always interested in receiving additional information about their