Role of M Commerce in Retailing

This article discusses the role of M commerce in retailing, including location tracking, payment services, promotional offers, access to a large market, effective marketing, and cost reduction.

Mobile commerce

Table of Contents
Introduction .....................................................................................................................................3
E commerce services provided by M commerce .......................................................................4
Role of M commerce in retailing ...............................................................................................4
M commerce such a fragmented market ....................................................................................5
Retailers spend much of IT budget on m commerce...................................................................6
Impact of M commerce on competition among retailers............................................................6
Difficulties in managing mobile technology...............................................................................7
Future for m commerce ..............................................................................................................7
Conclusion ......................................................................................................................................8
References .......................................................................................................................................9

INTRODUCTION
M commerce is provide facilities of E commerce website on mobile phones and help to
engage large number of customers with their products and services. M commerce develop user
friendly website that attract large number of customers. Report shows role of M commerce for
retailers and different frameworks of M commerce and how much retailers spend on
development of M commerce facilities. Difficulties in managing mobile technology and future of
M commerce will be discussed.
E commerce services provided by M commerce
M commerce is developing day by day as large number of customers have mobile phones
and like to go for online shopping of their products and services, companies are trying to
develop;op their business by using m commerce technology. Mainly E commerce provide their
services like shopping over internet with help of accessories like laptops, computers so it makes
users to find a place where they can sit and complete their transactions. M commerce provide all
facilities that e commerce provide on mobile phones customers are able to purchase products
online anytime anywhere. Customers are able to reach anywhere with help of M commerce
technology and retailers are also able to reach each and every individual all over the market it
increases their presence. M commerce is a part of e commerce which provide more facilities than
e commerce and it is convenient as well as safe for their customers. Retailers are able to identify
location of their customers with the help of GPS technology and Wi-Fi.
These M commerce companies are offering Mobile tracking services to wide range of
consumers. Mobile ATM and mobile money transfer type of services provided by such
companies to consumers so that consumers can manage their cash flow on telephone only.
Mobile brokerage, browse kinds of services are provided by these firms (M-Commerce: Services
and applications, 2018).
Role of M commerce in retailing
Location tracking
With M commerce technologies customers are easily track able by retailers with help of
technology. Retailers are able to analyze their reach and presence. Location help companies to
understand effectiveness of their products and services.
Payment

Provide different payment services to their customers like mobile wallet so that
customers don't have to reach place to complete their business process. Their is not requirement
of third party to get payment from customers. Provide services like online payment services to
their customers. This mcommerce sector is continuously working to accept payments of users, as
many retailers are now accepting online payments and even they are using money money transfer
facility in their daily operations.
Promotional offers
M commerce help retailers to provide daily deals and offers to their customers that help
them to engage large number of customers with their products and services. Help retailers to
retain their customers by providing additional offers to their old customers. This M-commerce
plays the role of promoter as it helps in exchanging information to large number of audience. It is
helpful in circulating detail about features and benefit os using mobile retail banking services so
that large number of audience get attracted (WHAT IS THE ROLE OF M-COMMERCE IN
RETAIL SALES, 2020).
Access to large number of market
M commerce increase reach of retailers as large number of customers are working online
on their mobile phones it becomes easy for companies to reach those customers easily and
effectively and make them permanent customers of their products and services.
Effective marketing
As large number of customers have mobile phones and are online over different social
media it helps retailers to inform customers about their products and service and make them their
permanent customers that help them to develop their business at a large scale.
Reduces cost
It help to engage customers directly to retailers product and services and help them to
reduce overall cost of their products and services and improve presence of their products online
at a large scale and develop effectiveness of their products and services.
Sales generator
This M-commerce sector works as sales generator to retain business, by using its services
retail business can serve its consumers well and can offer them quick services.

M commerce such a fragmented market
E commerce attract large number of customers towards their products and services and
then m commerce enters and takes place of E commerce. M commerce is fragmented due to new
technologies and trends in mobile phones and also changes consumers preference while
purchasing products and services.
Growing technological uses make this M-commerce market as fragmented market. In the
recent time many people are using online banking services and they are using mobile banking
services that has enhances effectiveness of this market. Integrating technologies has created huge
opportunities for this market hence it has become the fragmented market. In the recent time
people are using smart phones and android facility feature phone in which such kinds of
applications are run easily hence it becomes easy for the users to use such services any time
(MOBILE COMMERCE MARKET - GROWTH, TRENDS, AND FORECAST (2020 - 2025),
2020).
Consumers on mobile payments
Large number of users use mobile phones for payment of their products and services.
Payment methods improved like cash and card. Mobile payments saves time for their customers.
Emerging markets technology up gradation
Large number of markets are upgrading their technology on mobile commerce it effects
overall development and existence of their customers and services.
Digitalization
Due to increase in digitalization the market trends are changing about use of M
commerce it also changes consumers preference on products and services of M commerce. Like
different types of tools are available on sell phones that reduces work load on retailers.
Retailers spend much of IT budget on m commerce
Retailers spend large number of their budget on development of their M commerce
activities it helps them to increase their profitability and develop their business at a large scale.
Many retailers aim to serve large number of consumers and this is only possible when
retail firms use advance integrating technologies. These retail firms are spending huge amount in
IT budget as they assume that use of such technologies will be better in serving large audience
and offering them immediate services that would generate sales of company to great extent.

Merchandising planning system is the great benefit of this investment hence such retail firms are
using such services so that it can gain competitive advantage soon (UK retailers to spend quarter
of IT budget on e-commerce and mobile platforms, 2020).
Engage large number of customers
It expand reach of retailers and help them to engage large number of customers with their
products and services. Retailers are able to attract large number of customers with their products
and service and helps them to develop their business at a large scale and improve effectiveness of
their products and services.
Reduces efforts
Reduces efforts of retailers and help them to develop their business at a large scale.
Because large number of customers are expanding their services and help them to develop their
business at a large scale. Companies require less efficiency to attract their customers as online
marketing help them to attract customers.
Develop online presence
Large number of retailers spend most of their budget on m commerce because it helps
them to develop online presence of their products and service and engage. Online presence help
them to attract large number of customers towards their products and services and increase
overall growth of their organization and develop them at a large scale.
Impact of M commerce on competition among retailers
As each and every business wants to develop their services and engage large number of
customers with their products and services. It increase competition among retailers to provide
better services to their customers and towards development of organization at a large scale. It
helps in providing quality products and services to customers at low price by effective utilization
of services in an organization and increase ability of their customers at a large scale. Every
business has his own abilities and effectiveness towards development of business. Organization
needs to be effective that help them to attract large number of customers towards their products
and services. To engage customer and increase profitability of their business organization uses m
commerce (The Impact of E-Commerce on Competition in the Retail Brokerage Industry, 2020).
Difficulties in managing mobile technology
Managing mobile applications

Retailers need to manage mobile application which they are using for development as
well as engaging large number of customers with their products and services. Need to develop an
effective application and regular control those application to attract large number of customers
with their products and services.
Mobile security
Large number of customers prefer paying online for products and services they purchase
and companies need to make effective use of services that are available to them and need to
maintain development of organization. Companies need to provide security to the payments of
their customers. Security become a problem for business as large number of hackers are ready to
hack accounts of customers.
Mobile user experience
When a business provide their facilities online then need to develop technology for their
employees to manage all work effectively. But sometimes employees are not able to cope up
with new technologies and trends and effects overall development of their business. If employees
are not able to understand new technology then it effects their attractiveness towards those
technologies. Helps to get return on investment for development of products and services.
Future for m commerce
Number of mobile users are increasing
Due to development of technology and up gradation of mobile phones large number of
people are using ,mobile and more customers from backward areas are also using mobile phones
which increases users of mobile phones and help retailers to expand their business and their
abilities at large scale and engage large number of customers towards their products and services.
If number of users are increases then it also increases reach of retailers and develop their
business at large scale.
Increases Mobile payments
Due to development of technology and large number of facilities are available for
customers so that they are able to use resources effectively. Mobile payment provide facilities to
customers to save their time and can pay from anywhere.
Increase sales

If large number of users are engaging with technology it also increases sales of their
products and services and helps in overall development of organization at a large scale. Increase
effectiveness of their products and services.
Changes shopping experience
It changes shopping experience of their customers and abilities to develop business.
Customer are more familiar with online shopping and develop their online reach to attract large
number of customers towards their products and services and engage effective utilization of
resources.
Development in technology
Technology up gradation help organizations to develop and improve their effectiveness
and develop their business at a large scale. Technology development help them to attract large
number of customers.
Conclusion
Report shows M commerce is a new trend that help business to achieve goals and
objectives of business. M commerce means overall development and effectiveness of their
products and services. M commerce helps to develop business for companies and engage large
number of customers towards their products and services. M commerce have future all over the
globe and expand services towards achievement of their goals and objectives.

References
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