System Analysis and Design for BOOHOO.COM

CASE STUDY

Table of Contents
INTRODUCTION...........................................................................................................................3
Question 1:.......................................................................................................................................3
a) Reason of choosing retailing industry.....................................................................................3
b) Reason of choosing BOOHOO.COM.....................................................................................3
c) About BOOHOO.COM...........................................................................................................4
d) Web address............................................................................................................................5
QUESTION: 2.................................................................................................................................5
Software Development Lifecycle (SDLC)..................................................................................5
QUESTION:3..................................................................................................................................8
Waterfall philosophy:..................................................................................................................8
Agile philosophy..........................................................................................................................9
QUESTION:4................................................................................................................................10
Purpose of application...............................................................................................................10
Concerned stakeholder...............................................................................................................11
Functional and non-functional requirement of application.......................................................12
Context diagram.........................................................................................................................13
Data flow diagram.....................................................................................................................14
Case diagram.............................................................................................................................16
Entity Relationship diagram......................................................................................................16
Question:5......................................................................................................................................17
RECOMMENDATION.................................................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES................................................................................................................................1

INTRODUCTION
BOOHOO is one of the famous retailing company of UK. System analysis and design is one
of the important and broad concept that is concerned with the description of methodologies for
the development of information system which will shows a combination of information
technology, people and data that will ultimately support the requirement of business (Rajaraman,
2018). In this report a detailed description with relation to system analysis is included concerning
with throwing a light on software development lifecycle, philosophies with respect to software
development along with evolving a mobile application with respect to a detailed evaluation of
various diagram. Case, context, data flow and entity relation diagram will be a part of the report.
Question 1:
a) Reason of choosing retailing industry
It is one of the biggest industry of the UK with regard to its size or its contribution towards
the economy of UK. It is one of the biggest sector of UK consisting of shops, departmental
stores, supermarkets and various other. Its contribution in the form of generation of £394 billion
worth of sales in 2019, makes this industry more important (Smith, 2020). As it operates at
broader level consisting of various forms, the career advancement opportunity with respect to
this industry is also high. This means that apart from sales there are many more opportunities
that an individual can grab with regard to this industry. Likewise, one more reason of choosing
this industry includes its continuously rising trends with high demand. This means that this
industry is categorize under such category whose demand in terms of its product will never loose
and drop. There will be either continuous raise in its product demand whether the trends will
evolve or not but its exploration will never shorten up. Thus, due to presence of ample career
opportunity with a wider scope and direct interaction with the meeting of customer’s needs
attracted a lot in order to choose this industry.
b) Reason of choosing BOOHOO.COM
The main reason of choosing BOOHOO is its high growth and its global presence. As it
belongs to retailing sector so the presence of opportunities with regard to career is also high. In
the same as BOOHOO is working on the practice of sustainability concept so it also raise the

attraction towards choosing this company that along with business operation the safeguarding
steps towards the environment is also taken by the company. Being a retailing company its mode
of operation and its explored activities with respect to its customers are also high. Thus it again
broaden up the opportunities with respect to career. It is also to be considered that as it has
presence over the social media or the digital platform which again raise the opportunities of
employment with respect to the personnel of this sector. Thus, its way of working, its
sustainability concept and its brighter opportunity and its global presence attracted a lot to
choose this company.
c) About BOOHOO.COM
It is one of the best fashion retailer of UK. Its headquarter is in Manchester, UK. It was
founded in 2006. It is counted as one of the largest fashion retailer which serves its customers
24/7 with an average launching of around new 500 products per week so that its customer would
always posses latest fashion clothes. It provides its product with a wide range and contain
amazing styles. BOOHOO.COM works on the philosophy of not taking the life and the fashion
too seriously. Its presence is at global level. It is present at almost every digital and social
platform including Instagram, Facebook, YouTube and various others. BOOHOO is a strong
follower of the concept of sustainability. BOOHOO has a mobile application known as Regain
app that enable its customers to recycle their clothes and on the basis of that they get some
discount to purchase the new. This shows that BOOHOO maintain equal balance between its all
the three pillars of sustainability including economic, society and the environment. By enabling
the recycling of products, BOOHOO focus on safeguarding the environment. In the same way by
availing discounts to customers it enables economic activity by raising their sales. Likewise, by
including and indulging in charity events it makes societal benefits too.
It is also to be noted that apart from sustainability concept it also uses 100% recyclable
dispatch bags. This is also counted under its efficient move against safeguarding environment.
Thus, along with selling fashionable and amazing clothes BOOHOO is also a follower of
sustainability and recycling concept.