Land Rover: Environmental Factors and Analysis

This presentation examines the current environmental factors of the car manufacturing industry, with a focus on Land Rover. It includes Pestle and Swot analysis to identify macro environmental factors and key strengths and weaknesses. The presentation also highlights key findings and their impact on decision making.

CASE STUDY
LAND ROVER

TABLE OF CONTENT
• INTRODUCTION
• PESTLE ANALYSIS
• SWOT ANALYSIS
• PRESENTATION OF KEY FINDINGS
• CONCLUSION
• REFERENCES

INTRODUCTION
• This presentation is based on examining the current environmental factors of a car
manufacturing industry.
• It includes Pestle and Swot analysis as well to recognize the macro environmental factors
and its key strengths and weaknesses.
• Moreover, it highlights the key findings from both analysis to understand the decision
making. Land Rover is considered here as the car manufacturing organization.

CONTINUE…..
PESTLE ANALYSIS- This is the framework to monitor the external factors that impact the
business of Land Rover in order to identify the strengths and weaknesses.
• Political Factor
• Economic Factor
• Social Factor
• Technological Factor
• Legal Factor
• Environmental Factor

CONTINUE…..
Political Factor
• With Brexit and the new government in power, it has impacted restricted policies and
regulatory rules which might help them to recover from the fluctuations and their powers at
global levels and give them opportunity to retain its lost glory in unified manner.
• Alongside, there is an incremental value in the imposition of the tariff barriers which has
adverse influence on the sales and overall growth in the UK market.

CONTINUE…..
Social Factor
• Public is facing several issues like unemployment, privatization in health and social care
sector and more due to hard Brexit and this forced them to shut down their manufacturing
units and plants, resulting in job losses.
• However, due to division of groups at Land Rover, that is one Non EU and other is EU
favored populace, it forced their management to be cautious and show no discrimination to
main their reputation.

CONTINUE…..
Legal Factor
• There is need to develop policies and norms to maintain the living standards after the pro
Brexit Leave Means and help in formulating standardized legislative framework to bring
balance in new and exiting marketplaces as well.
• Subsequently, the confusion over the policies laid by the government forced this company's
management to follow all the ethical considerations in order to achieve the strategic planning
with proper certification.

CONTINUE…..
SWOT ANALYSIS
• Strengths
• Weaknesses
• Opportunities
• Threats

CONTINUE…..
Strengths
• This brand has one of the best reputation on the British lands. It is considered as the
strongest brands which are preferred when compared to other cars.
• This four wheel drive vehicle is well-known for its design.
• Their sales volume and profits generation are remarkable in all the markets of the Asian
continent especially the Chinese markets, Indian and Middle-Eastern markets.

CONTINUE…..
Weaknesses-
• The markets of international levels has diversified product portfolios which led to prevailing
tough competition from Land Rover's rivals.
• There were few remarks and past incidents which affected their customer base. For instance,
JLR XF Sedans were recalled due to issues related to the seat belt assembly.
• Moreover, the emission of carbon and related compounds also affected their selling
capacities and complied their engineering team to bring innovation under the legislative
framework.

CONTINUE…..
Opportunities
• There expansion plans have given Tata Motors Land Rover a platform to enter into new markets such
as Canada and neighboring locations.
• This is possible after their successful start in terms of performing operations and setting up of units in
the markets of China and India.
• In regard to this, energy consumption of this vehicle is focusing on mitigating the carbon dioxide
emissions by investing substantial amount on the technical units in all the locations.

CONTINUE…..
Threats
• With Brexit, its stability has been in shaky mode and thus, it leads to fluctuation in the
currency.
• However, British Pound is in more stringer positioning than Euro or Yen and helped this
organization to gain the financial profits.
• Consequently, changes in the oil and other raw materials which posed threats to their overall
budgeting in terms of legislation rules, emission of CO2 and more.

PRESENTATION OF KEY FINDINGS
• From Pestle Analysis, it has been found out that Land Rover has bright future for any
investments from external sources.
• All the factors are crucial in underlining the significance of its current status in the
marketplaces at both global and local levels.
• It helped in bringing modifications to bring static and concrete steps to maintain their
reputation and credibility. For instance: policy making

CONTINUE…..
• From SWOT Analysis, it has been inferred that market shares and the sales tactics have been
proved beneficial for this company.
• It also shed light on the decision making by their Human Resource Departments that
accelerated the need of strong chains of interconnected teams for promoting growth and
development.
• This helped in developing a market mix strategy of Land Rover in new markets and existing
markets as well.

CONTINUE…..
• Influence of analysis on decision making process of Land Rover:
• The overall impact is that this company's management can set up a fixed pricing depending on
the model of the car and its engine specifications.
• It helped in formulating new policies for the expansion plans and assist in making new pricing
decisions to gain competitive advantages.
• Moreover, the technical team focuses on bringing improvement plans depending upon the
feedback and review they received.

CONCLUSION
• It has been summarized that Pestle Analysis has emphasized on evaluating the factors like
political, economic, legal etc. to understand the market trends and Land Rover's positioning
among the rival companies.
• Additionally, it assesses the strengths, weaknesses, opportunities and threats of Land Rover
to gain insights on the dynamics related to its overall credibility.

REFERENCES
• Crawford, M.J., 2016. An Analysis of Operating Environment & Strategy: A Case Study of
Tata Motor.
• Horberry, T., Stevens, A. and Regan, M.A., 2017. Driver Acceptance of New Technology:
Overview. In Driver Acceptance of New Technology (pp. 23-28). CRC Press.
• Kumar, S.H., 2017. Impact of Brexit on Tata Groups. DHARANA-Bhavan's International
Journal of Business. 11(1). pp.29-32.
• Oettle, N. and Sims-Williams, D., 2017. Automotive aeroacoustics: An overview.
Proceedings of the Institution of Mechanical Engineers, Part D: Journal of Auto mobile
Engineering.231(9). pp.1177-1189.