Case Study About Aravind Eye Hospital Assignment
Added on -2020-07-22
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CASE STUDY ABOUTARAVIND EYEHOSPITAL
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONAravind Eye Hospital is situated in Madurai, India and serve quality eye care services topeople across the globe. The essay will evaluate the growth and development of eye hospital 2 to7 times with the help of Mcdonaldization concept. It will outline the procedure and strategy usedby hospital to enhance its growth and attain success with its ultimate dream which is focused oneradicating needless blindness. Thus, the report will identify the efforts made by Eye hospital tocreate awareness among poor people about free treatment facilities.MAIN BODYAravind Eye Hospital has attained success since 1976 with its clear vision of “providingsimilar eye care services to rich and poor alike” and mission “to restore vision of million peopleworldwide.” Further, it is a private enterprise with no motive of profit maximisation but toprovide quality eye care services to billions of people. The hospital started from scratch where ithad only 20 beds and till 1992, it becomes the biggest eye care hospital with 1400 beds (TheAravind Eye Hospital, Madurai, India: In Service for Sight, 2003). The health care centrescreened approximately 3.65 million eye patients and further performed cataract surgery of335000 people and among them almost 70 percent of the services were free for the poorestpopulation of India. The hospital faced various challenges and issues to perform with efficiencycontinuously in growing years like, the largest population of India almost like all poor people donot have health insurance due to which the hospital funds their services. Initially, the firm wasnot able to provide incentive because of the idea of promoting excellence and free services topoor people of India. Last and the most important challenge for Aravind Hospital was lack ofplanning skills in order to raise money to attain competitive advantage (Rangan, 2017). The keyelements which demonstrate the business model of given eye hospital include: economies ofscale, cross subsidies and vertical integration.The goal of Aravind Eye Hospital changed year after years with its stability of operationsand resources like, in 1976 with 20 beds, its goals was to provide quality eye care services ataffordable prices. Further, in 1977 its beds raised to 30 beds then it formulated its goal whichwas to accommodate service users after surgery. In 1978, the beds raised up-to 70 and then thehospital enhanced its goal and it is to provide poor service users free eye care treatment and till1981, the Hospital grew as the biggest eye hospital with 250 beds in 80000 sq. feet space with 4major operation theatre. Further, in this Aravind hospital enhanced 4 specialist clinics which are1
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