Effects of Online Shopping on Customer Loyalty: A Case Study of EBay

Case study about
Ebay

Table of Contents
Section One: Research Title, Background to Research Topic and Background to Research
Organization ....................................................................................................................................3
Section Two: Research Aims and Objectives and Research Question(s)........................................3
Section Three: Research Rationale..................................................................................................4
Section Four: Research Methodology..............................................................................................4
Section Five: Activities and timescales............................................................................................7
Milestone one:..................................................................................................................................9
Milestone two: ................................................................................................................................9
Reference list. .................................................................................................................................9

Section One: Research Title, Background to Research Topic and
Background to Research Organization
The topic of the research is to investigate the effects of online shopping on customer’s
loyalty operating in United Kingdom. The marketing department of EBay is helping the
organization in giving products according to the needs of the customers.
The research aim is to analyze different online marketing strategies in the e commerce in-
dustry of UK and the corrective steps and measures of the marketing department of the
companies (Yadav and Rahman, 2018). The organizations are focusing on improving the
performance by helping the employees in the promotions. The objectives of the research
are
The first objective of the research is to review of online shopping for the customers in e
commerce sector of UK. The second objective of the research is to determine the
promotions to improve the performance of the e commerce used by the organizations in
UK. The third objective is to assess the effectiveness of shopping one commerce on
customers loyalty in UK and the last objective is recommendations for the e commerce
sector for improving the performance of the organization in UK.
The research is focusing on skills of the employees for improve the performance of the or-
ganization. The employees is having in-depth study of the problems in the e commerce or-
ganizations and they are focusing on the methods used by increasing the customers loy-
alty. The research is including the methods used for collecting data, findings, data analysis
and conclusion. The time frame required to complete the research is 7 months. The budget
is £25 and including transportation cost and including the methods like mobile phone and lap-
top.
Section Two: Research Aims and Objectives and Research Question(s)
Research Topic: To investigate the effects of online shopping on customer’s loyalty
operating in United Kingdom. A case study about EBay.
Aim: To analyze different online marketing strategies in the e commerce industry of UK.
A case study about EBay.
Objective of the study:
 To undertake a critical review of online shopping in e commerce sector of UK.
 To determine the promotions used by the organisations to improve the performance of