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A case study on Adnams Company limited

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Added on  2021-02-21

A case study on Adnams Company limited

   Added on 2021-02-21

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ADNAMS CASE STUDY
A case study on Adnams Company limited_1
Table of Contents
INTRODUCTION...........................................................................................................................3
1. Challenges faced by Adnams..................................................................................................3
2. Important aspect of internal business of Adnams...................................................................3
3.Strategic decision and direction in order to get future growth ...............................................5
4. Steps for development.............................................................................................................6
CONCLUSION................................................................................................................................7
A case study on Adnams Company limited_2
INTRODUCTION
The study is based on the case study of Adnam, which is involved in business of brewing
and distilling. The company is located in Southwold in Suffolk, UK. Around 435 people are
working in the company and 1500 shareholders. The case study highlights the key challenges
which Adnams is facing and important aspects of the internal business such as employee
relationship, work culture etc. The study also try to explains what strategic options company can
take to attain for future growth. In order to discuss the strategic options Ansoff matrix have been
used.
1. Challenges faced by Adnams
The consumers in UK has the volatile behaviour towards the alcohol and drinking habits.
It is not easy to understand the market of UK. As there are many competitors in the
market which also affects the market movement. Similarly various governmental factors
also causes up and down movement in the market. In the year 2007 there was a sudden
decline in the sales of wet led pubs, in which high amount of revenue is from alcohol and
drinks.
Another challenge which the company face is rise in micro breweries in 2014 which were
registered under the small breweries relief scheme, the breweries under which are
allowed to pay low income tax. As the Adnams is the mid sized brewer the company is
not eligible for the relief.
One of the challenge which the company face is increase of consumption of alcohol at
home which causes decrease in revenue of the Adnams.
Supermarket in the country is now acquiring a huge position in the wine, spirits and beer
sales which is causing negative impact on the Adnams sales.
The awareness regarding health issues and alcohol misuse is widely spread which
decreases the sale of alcohol in the market.
2. Important aspect of internal business of Adnams
Location is one of the most important aspect for the company which the company should
consider. Location means to decide that where the product and services should be produced and
served. The main internal aspect of the company is that it is located in the heart of southwold,
The location of the company is close to the beach and is facing the sea with rows of brictorian it
A case study on Adnams Company limited_3

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