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Explaining the key Challenges Facing Adnams

   

Added on  2021-02-19

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CASE STUDY: ADNAMS
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Explaining the key challenges facing Adnams in the external environment..............................1Describing the important aspects of the internal business situation of Adnams.........................2Strategic options and directions could Adnams consider to sustain future growth....................4Explains what would you recommend to develop Adnams over the next ten years...................5CONCLUSION ...............................................................................................................................6REFERENCES ...............................................................................................................................7
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INTRODUCTIONOrganizational strategy is the sum of the actions a company intends to take the achievinglong term goals. Strategic plans take at least a year to complete requiring involvement from allcompany levels. However the present study will be based on case study of Adnams which is apublicly owned brewery based on East Anglia in the UK. Furthermore in the study will analysethe competitive strategy and position. Their core business remains the brewery however the salesof beer have been declining. Also it explains the company internal or external environmentanalysis to understand the deep knowledge of the business. Report also outline the options anddirections could company can adopt to sustain the long term growth in the business. At the endof this section study will recommend to develop Adnams over the next ten years. MAIN BODYExplaining the key challenges facing Adnams in the external environmentIn order to examine the external environment and related factors affecting businessactivities (Baumgartner and Rauter, 2017). The best model to analyse the business environmentis PESTLE that effectively interpreting data, gathering data and information about the strength &weaknesses. Adnams is the small scale business that core business is brewery because the revenue ofbeer has been declining. However, the diversifying the concentrating on narrow niche marketsare remain order to gain the low profit market. However the PESTLE model helps to analysewhat actual issues company faced.Political (P): The extent to which a government may influence the economy and affectthe business as well. Political factors may get influenced by policy changes, political stability,and trade tax policies. Such as for Adnams' it is a more complex to conduct the business.Political factors may get affected by the distribution of Beer to one place to another. Such asBeer Adnams supply its Beer through the 50+ Adnams licensed pubs, direct through Adnamsshops and hotels and to independent free trade pubs in East Anglia and London. So as such thisfactor might get affect the distribution process due to political circumstances (Bolisani andBratianu, 2017). Economical (E): Economic conditions shift supply and demands to directly affect acompany. Economic factors can affect the Adnams business by inflation rate, saving rate, interestrate foreign exchange rate. Such as Adnams expand its business into hotels, bars and restaurants1
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