Problem Solving And Decision Making Assignment | Case Study Air Asia
14 Pages4207 Words88 Views
Added on 2020-01-28
Problem Solving And Decision Making Assignment | Case Study Air Asia
Added on 2020-01-28
ShareRelated Documents
Decision Making and ProblemSolving
Table of ContentsTITLE- An analysis of how to be low cost carrier leader in airline industry- a case reference toAir Asia. ..........................................................................................................................................11. INTRODUCTION.......................................................................................................................11.1 Company overview...............................................................................................................11.2 Purpose of the report.............................................................................................................21.3 Description and justification of problem or issue.................................................................21.4 Description and justification of the approaches used............................................................32. ANALYSIS AND DISCUSSION ..............................................................................................42.1 Critical appraisal of the approach used.................................................................................42.2 Improvements in the approaches used..................................................................................42.3 Other available approaches...................................................................................................53. CONCLUSION AND RECOMMENDATIONS........................................................................53.1 Justification of the most appropriate approach.....................................................................53.2 Implementation of the most appropriate approach................................................................63.3 Summary of the key learning................................................................................................6REFERENCES................................................................................................................................7
TITLE- An analysis of how to be low cost carrier leader in airline industry- acase reference to Air Asia. 1. INTRODUCTION1.1 Company overviewIt can be stated that selected organization falls within airline industry and thus facesprevailing competition in market. There are a lot of of companies engaged within the business ofair travel and therefore Air Asia focuses upon low cost travel so that they can compete withanother rivals in the industry. Company mainly segment its market into middle class people andoffer them low cost travel opportunity so that it helps in increasing the customer base of firm.Main product/service obtained by Air Asia is air travel, frequent flyer program, onboard luggageand in flight services so that consumers can be attracted towards firm (he Air Asia CompanyStrategic management:“How AirAsia can be a leader in the lowest cost carrier in the airplaneindustry”. 2009). Market position of Air Asia is that it is considered as the worlds biggestairlines engaged in providing travel services over Asia skies. However, there are several airlinecompanies that are developing different strategies in regard to make the airline better andovercome the competitors. Thus, in regard to compete with rivals business undertakes low coststrategy and thus influence consumers towards firm which helps in enhancing the sales andprofitability of firm in market (Barton and Bruder, 2014). Furthermore, main competitors of Air Asia are Jetstar Airways, SilkAir and TigerAirways etc. All these competitors are providing best air services and thus affects Air Asia that isproviding low cost carrier to passengers. Revenue earned by Air Asia is RM 5.01 billion and thusit enhances the profitability of firm in market. Further, there are several issues faced by Air Asiarelating to noise pollution, cost minimization and environmental issues. Thus, business needs tolook over all these issues and thus focus upon overcoming the problem in regard to attain desiredresults (Chaudhari and Bakal, 2015). Here, Air Asia is selected which is a Malaysian low cost airline and possess the highestfleet size and cover various destination all over the world. Business also focuses differentpassengers and provide low cost airline so that customer base can be increased. Thus, Air Asiafaced different strategies issues relating to providing low cost carrier and leading the travel1
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Aviation Systemlg...
|8
|1936
|83
JetStar Management Perspective | Marketinglg...
|11
|2647
|21
Aviation Systems: Operations of British Airwayslg...
|8
|1771
|84
Strategic map of the Airlines services Assignmentlg...
|8
|1082
|79
Leadership and Motivation Theories Assignment 2022lg...
|13
|3021
|12
Ryanair: A Low-Cost Airline Revolutionlg...
|9
|2123
|62