logo

BUS104 Introduction to Management

   

Added on  2021-06-14

7 Pages1205 Words88 Views
Case Study AnalysisAssessment Task 1: Managing McDonald’s AustraliaStudent Name:Student ID:Unit Name: Introduction to Management Unit ID: BUS104Date Due:Professor Name:Page | 1

4.In what ways do Andrew Gregory’s technical, human and conceptual skills influencehow he aims to maintain an environment that encourages innovation, customer service andsustainability at McDonald’s Australia?McDonald’s Australia’s operations is a ubiquitous part of Australia, compared to the past whenMcDonald’s had first arrived. The Company’s first restaurant in Yagoona based in SouthwestSydney was nowhere near to current standards present today (Barrett et al, 2012). It has beensuccessful in becoming a giant Company now setting up across 955 restaurants with over $5billion sales. It has been able to deal with some of the leading global competitors as Dominos,Pizza Hut, KFC and other chain restaurants. McDonald’s Australia managing director and CEOAndrew Gregory has been continuously innovating customer service continuously for enhancingsustainability. He influences human, conceptual and technical skills for maintaining anenvironment for innovation. His innovative ways to provide customer new models of servicinghave added to saving time in restaurants. His introduction of model where customer could designtheir own orders by simply clicking on the screen has allowed customer flexibility of choosingaccording to their taste buds. This technical development with conceptualization has providedcustomer satisfaction and delight. He is continuously researching and applying human skills inorder to engage employees more such that they are able to contribute into development of therestaurant facilities. He has aimed at developing an innovative environment that is focused onenhancing sustainability of the current organization. He has combined innovative techniques andprocedures through his conceptual skills in human and technical fields to provide betterserviceability. He effectively attends to all areas of the Company to cater to better and enhancedservices. Page | 2

5.What management roles would Andrew Gregory be playing as he (a) has weeklyconferences with his management team at McDonald’s Australia; (b) assesses thefeasibility of adding a new product to the McDonald’s menu; and (c) keeps employeesfocused on the company’s commitments to its customers?Andrew Gregory started off as a waiter at the restaurant making French fries. Afterfinishing off with his college degree and experience gained from Japan restaurant chain, hewas appointed CEO and CFO of McDonald’s Australia. Andrew Gregory realizedimmensely rising competition in fast food market and declining profitability across USAmarket. Therefore, innovation was understood to be the key that could allow the businessto be afloat in the market. Innovative efforts could only help the Australian wing of thebusiness to maintain their profitability and sustainability. There needs to be innovativeefforts at every step and each aspect of the restaurant chain, so that the company is able toretain its brand identity. When Andrew Gregory has weekly conferences with hismanagement team at McDonald Australia then he plays the role of a team leader, avisionary for the Company applying his strategic management thoughts. He is the oneproviding his team members with motivation that they can innovate in their own sphereand achieve more. Through weekly conferences he is able to discuss various strategies thatcompetitors are using and then re-design new strategic plans for the corporation. When he is assessing new product feasibility to the McDonald’s menu then he plays therole of an innovator and product designer. At this phase he considers various possibilitiesto explore with new products from point of view of a product engineer and also chef.Page | 3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
McDonald’s Australia Case Study
|16
|2918
|448

Managing McDonald's Australia: A Case Study Analysis
|9
|2071
|247

Andrew: Introduction to Management
|8
|2554
|86

McDonald's CEO
|7
|1948
|32

Managing McDonald’s Australia
|6
|1856
|430

Leadership McDonald's: Traits, Culture, and Recommendations
|15
|3628
|271