Case Study Analysis

Running head: CASE STUDY ANALYSIS
CASE STUDY ANALYSIS
Name of the Student
Name of the University
Author Note

CASE STUDY ANALYSIS1
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Kerry Sanderson as a marketer....................................................................................................2
Sustainable marketing: A case study of Fremantle Ports...........................................................3
Balancing short term and long term objectives of Fremantle Ports.............................................4
Conclusion.......................................................................................................................................5
Reference List..................................................................................................................................6

CASE STUDY ANALYSIS2
Introduction
Marketing can be described as an art which will go a long way in assisting a company to
ensure that they are successfully able to achieve their overall goals and also ensure that they are
being able to serve the customers well (Bagozzi et al. 2018).However, in the dynamic
competitive environment, it has become comparatively difficult for any individual to have a
holistic approach due to the external as well as internal work pressures. Although many
managers and leaders tend to succumb to this pressure, many managers make the best of the
opportunities and undertake considerable initiatives and steps so as to ensure that they are
successfully able to meet up with the needs and demands of the different customers. The primary
aim of the report is to understand the marketing and leadership style of Kerry Sanderson along
with understanding the integrities of Sustainable marketing. The dilemmas as faced by Kerry
Sanderson in balancing her short term as well as the long term objectives of the firm will also be
discussed along with relevant examples and theoretical frameworks.
Discussion
Kerry Sanderson as a marketer
Kerry Sanderson can be stated to be a successful marketing professional who has been
largely successful in shaping the future of various Australian companies. Kerry has an influential
nature and being a high thinker, her thought process and overall goal achievement procedure is
largely simple yet technical which has made her a prominent Chief Executive Officer. Her new
views have brought about several changes for the unions, cultures, people and other
organizational structures in general (Lovelock and Patterson 2015). Moreover, the reason why
Kerry can be stated to be a successful marketer is because she has a long term vision. Kerry is a
team player who believes that, a team will be successfully able to attain all the objectives of the
firm, if they work in unity and along with this, she also supports long term planning. Planning
forms an essential part of the function of marketing and in regard to this, being a long term
planner goes a long way in assisting Kerry to attain her overall goals as well as objectives.
Additionally, although Kerry appears to be a calm and relaxed individual, it has to be
understood that Kerry is quite efficient in nature. At the organization, Fremantle Ports, she was