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Case Study Analysis Assignment - Southwest Airlines

   

Added on  2021-06-15

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Case Study AnalysisStudent Name: Student ID:Unit Name:Unit ID:Date Due:Professor Name:Page | 1
Case Study Analysis Assignment - Southwest Airlines_1

3-What are the key policies, procedures, operating practices, and core values underlyingSouthwest’s efforts to implement and execute its low cost/ no frills strategy?Answer: Southwest Airlines is one of the leading airlines in the world with a fleet of Boeing 737. It keypolicies, procedures, operating practices and core values underlying has allowed it to implementlow costs and no frills strategy (Thompson, Strickland & Gamble, 2007). The Company hasalready been able to reduce size of its spare parts inventory, simplify training for repair andmaintenance given to its personnel along with enhancing proficiency and speed of maintenanceroutines. Moreover, they have been able to achieve simplification of scheduling task for variousflights by gaining considerable advantages over them. Efficient maintenance has allowed themeffectiveness and cost curtailing. Their introduction of tickles travel have allowed them to savecosts related to paper tickets and travel agents. SWA have helped congested airports bydeemphasizing to produce “better than average on time” performance that has further led toreduction in fuel cost (Raynor, 2011). They have accommodated point-to-point flightsscheduling that has allowed cost effectiveness more than the hub-and-spoke system that arecurrently used by competing airlines. In order to save more on fuel they make use of derivativeand hedging contracts against rising fuel prices. This technique has allowed the company tomake gains on jet fuels. They have used employee empowerment strategies and Total QualityManagement approaches for fast problem resolving techniques and efficient handling.Employees within the company enjoys a strong sense of culture, they are highly motivated toperform in their jobs in the best possible manner for enhancing objectives and goals. Thus,Page | 2
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