This study analyzes the performance of Kmart, Target, and Big W in terms of marketing mixes, value creation, and socially responsible practices. It identifies challenges faced by each brand and their strategies for improvement.

Analysis of Kmart, Target, and Big W's marketing, value creation, and social responsibility practices, including challenges and improvement strategies.

Case Study Analysis: Kmart, Target, and Big W

This case study analysis compares and contrasts the marketing mixes of Kmart, Target, and Big W, discussing how each retailer creates a unique position in the retail market. It explores how these retailers create value for their customers and use socially responsible product decisions to capture customer value. The analysis also highlights the challenges faced by Big W in terms of product range and pricing. Overall, Kmart and Target are successful in creating and delivering substantial customer value compared to Big W.

Marketing Mix of Kmart, Target, and Big W

This article discusses the marketing mixes of Kmart, Target, and Big W and how each retailer creates a unique position in the retail market. It also explores how these retailers create value for their customers and use socially responsible product decisions. The article provides evidence and analysis to support these findings.

Marketing: Principles of marketing management

This report conducts an environmental scan of Target, one of the subsidiary brands of Wesfarmers. The report finds that the Company faces two challenges in forms of ineffective positioning of products and the affected supply chain management. Few solutions are being recommended to address these challenges. Ineffective positioning of products can be mitigated by building up new and small stores, and reducing the number of items in its portfolio. The supply chain management can be improved with technologies such as RFID and Cloud-based software. Moreover, there is a need for an effective synchronisation between the supply chain and marketing teams. This will help know the market demands and generate appropriate supply of merchandise.

The Business Environment: Environmental Scan Report – Part A

This report conducts an environmental scan of Target, one of the subsidiary brands of Wesfarmers, and proposes solutions to address challenges in product positioning and supply chain management.

Environmental Scan Report: Challenges and Solutions for Target Australia

The impact of competition in the modern world of business and the rise of online retail. Comparison of marketing mix and activities for the development of values.

Marketing

This report discusses the principles of marketing management and explores how companies create consumer value through marketing mix and socially responsible decisions. It analyzes the marketing mix of three companies - Kmart, Target, and Big W - and examines their strategies in product, price, place, and promotion. It also addresses the decline in sales faced by these companies and suggests steps to improve customer satisfaction and value. Additionally, it highlights the social responsibility initiatives taken by each company to enhance consumer value. 

Case Study Analysis: Kmart, Target, and Big W

Marketing Mix of Kmart, Target, and Big Wlg...

Marketing: Principles of marketing managementlg...

The Business Environment: Environmental Scan Report – Part Alg...

Environmental Scan Report: Challenges and Solutions for Target Australialg...

Marketinglg...

Principles of Marketing Managementlg...

Marketing Mix of Kmart, Target, and Big W

Marketing: Principles of marketing management

The Business Environment: Environmental Scan Report – Part A

Environmental Scan Report: Challenges and Solutions for Target Australia

Marketing

Principles of Marketing Management