Case Study Analysis for Embraer: Challenges and Solutions

Case Study Analysis

Executive Summary
This report aims to analyse the various challenges that the organisation is facing in order to
carry out the activities. The main aim of this report is to provide effective solutions for the
organisation. There will be the discussion of the effective marketing strategy that the
organisation can implement in order to enhance their brand value. There will be the discussion of
the various problems and challenges that come in the way of the organisation in order to
accomplish the goal. It will be analysed that there are various methods and strategies that the
organisation can use in order to attract a large number of customers in the market.

Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Describing the Situation.........................................................................................................4
Problem statement, plan of analysis.......................................................................................5
Analysis and Findings............................................................................................................7
Proposed solution to problem.................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals...............................................................................................................10

INTRODUCTION
This report is based on a company that wants to build an aerospace industry in Brazil. The
main of the organisation is to establish themselves as a valuable brand in the market. Embraer is
one of the leading manufacturer of private as well as commercial jets. In this report, there will be
the discussion of the situation that has arisen in the workplace. Along with that there will be
discussion of the proposed plan of the analysis and various techniques that help in identifying
resources. After that there will be evaluation of the current position of the company and with
these various principles and theories will be discussed. After that there will be discussion of the
suitable solution that an organisation can adopt in order to improve their performance (Reinhardt,
Gurtner and Griffin, 2018). One of the main problems that the company is facing of the resources of
funds and for that purpose they were sold out in the market and another problem that the
company faces is of managing the people at the supervisory level who are responsible to run the
operations smoothly at the workplace.
Aims
Main aim of the company is that they want to manufacture the quality aeroplanes and aircrafts in
the market with enough resources.
Objectives
 To effectively raises the funds in order to carry out the activities related to the airlines.
 To effectively manage the activities at the supervisory level.
 To implement the various marketing strategies in the company.
MAIN BODY
Describing the Situation
Embraer is one of the most established airlines organisations which focuses on fulfilling
the demand of their customers. Due to the new inventions, they have managed in getting lots of
customers towards their business. Organisation main aim is to provide quality jets and airplanes
to the customers. In relation to the current situation of the company, they are facing a problem of
arrangement of the resources as well as managing the activities of the supervisory level in order
to effectively carry out the operations (Raposo and et.al., 2019). It is very important for the
organisation to manage the resources through which they can give tough competition in the
airlines industry. It is also very important for the organisation's supervisory level to run the