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BUS-2210 - Case Study Analysis: Groupon Inc

Added on - 13 Mar 2020

BUS-2210-  Case Study Analysis report Groupon Inc is an American online marketplace that offers business activities such as goods or services and travel in over 28 countries.  Groupon Inc was started in 2008 and is based in the Chicago United States of America. It started in Chicago and spread to Boston, New York, and Toronto, reaching more than 150 cities in North America. Groupon is a typical business that has highly invested in the online marketplace owing to its good e-commerce software.  Sustainable business policy and management strategy as per the Groupon Inc involve offering healthy business operation that plays a role ecosystem as an important local economic development aspect.

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Running head: CASE STUDY ANALYSIS1Case Study AnalysisStudent NameInstitution
CASE STUDY ANALYSIS2IntroductionGroupon Inc is American online marketplace that offers business activities such as goodsor services and travel in over 28 countries. Groupon Inc was started in 2008 and is based inChicago United States of America. It started in Chicago spread Boston, New York and Toronto,reaching more than 150 cities in North America. The Internet has become the market place withseveral businesses shifting their operation from in-house base to online business base. GrouponInc is a typical business that has highly invested in online marketplace owing to its good e-commerce software. There are some key factors that play role in strategic management ofGroupon Inc and these are globalization, innovation and sustainable business practices.Globalization is a business policy that focuses on the international business operation a commonphenomenon facilitated with the current advance technology. Innovation also refers to theprocess of developing new business ideas. Sustainable business practices are the businesspractice that minimizes the business negative impact on environment, society, community, andeconomy (Steiner, 2010). The following paper provides strategic audit and suggestion based on atypical organization the Groupon Inc.Appendix 12.B and 12.C: Suggested Case Analysis Methodology Using the StrategicAudit and Example of Student-Written Strategic AuditStrategic analysis involves analyzing various aspects of the business that include currentsituation, strategic managers, internal, external environment and analysis of strategic factors.I.Current situation
CASE STUDY ANALYSIS3The current situation within Groupon Inc can be described as the market place with therole of connecting merchant and other local businesses. The Groupon Inc uses advancetechnology and to target the relevant deals based on individual customer needs. Groupon Inc iscurrently working on a sustainable business policy that requires environmental, social and ethicalresponsibility (Hill & Gareth, 2012). Sustainable business policy and management strategy as perthe Groupon Inc involve offering healthy business operation that plays role ecosystem as animportant local economic development aspect. As part of a sustainable business policy, GrouponInc has play role in awareness and visiting the local independently owned business to supportand offer services to those businesses. Another role that Groupon Inc plays in the community isoffering or funding local projects that include a donation to the policy and security officer suchas stab-proof vest for police dogs. In addition, Groupon Inc connects many people with localbusiness pointing to the social responsibility of the business. This is particularly due to the vastlocal wealth and job creation that the Groupon Inc has done since inception back in 2008(Alistair & Baldwin, 2011).II.Strategic ManagersBoard of directorsGroupon Inc composes of eight directors that form the board of directors led byEricLefkofsky theco-founder and the Executive Chairman of Groupon.Peter Barrisjoined NewEnterprise Associates (NEA) and is the Managing General Partner.Mellody Hobsonis serving asinstitutional clients and individual investors.Brad Keywellis a founder of MediaBank LLC,Echo Global Logistics, Inc., Groupon Inc., Starbelly. He has served on the Board sinceGroupon’s inception.Ted Leonsisis Vice Chairman Emeritus of AOL LLC also is the ViceChairman and President of several business units.Andrew Masonis a founder of Groupon and is
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In conclusion, is that Groupon has proved to grow and thus has attracted the attention of many different customers within northern, central, and south America. This has been coupled with its strategic management and business policy. Groupon is presented as one technological organization that has a huge command of employees and relationships with local small business organizations. The only part that is recommended for improvement is relationship marketing which will enable obtaining, engaging, and retaining customers.