BUS-2210 - Case Study Analysis: Groupon Inc
Added on - 13 Mar 2020
BUS-2210- Case Study Analysis report Groupon Inc is an American online marketplace that offers business activities such as goods or services and travel in over 28 countries. Groupon Inc was started in 2008 and is based in the Chicago United States of America. It started in Chicago and spread to Boston, New York, and Toronto, reaching more than 150 cities in North America. Groupon is a typical business that has highly invested in the online marketplace owing to its good e-commerce software. Sustainable business policy and management strategy as per the Groupon Inc involve offering healthy business operation that plays a role ecosystem as an important local economic development aspect.
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In conclusion, is that Groupon has proved to grow and thus has attracted the attention of many different customers within northern, central, and south America. This has been coupled with its strategic management and business policy. Groupon is presented as one technological organization that has a huge command of employees and relationships with local small business organizations. The only part that is recommended for improvement is relationship marketing which will enable obtaining, engaging, and retaining customers.